Media, Communication and Development

Author: Linje Manyozo
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132109051
Category : Social Science
Languages : en
Pages : 0

Book Description
The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.

Development Communication

Author: Thomas L. McPhail
Publisher: John Wiley & Sons
ISBN: 9781444310733
Category : Social Science
Languages : en
Pages : 256

Book Description
In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

International Media Development

Author: Nicholas Benequista
Publisher: Mass Communication and Journalism
ISBN: 9781433151477
Category : Mass media
Languages : en
Pages : 0

Book Description
This collection is the first of its kind on the topic of media development, and reflects on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development.

Media, Communication, and Development

Author: Suresh Chandra Sharma
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 220

Book Description
Study conducted in Sanganer and Keshopura villages in Jaipur District and Pachhewar and Tordi villages in Tonk District, Rajasthan.

The Role of Social Media in Development Communication

Author: Edikan Ukpong
Publisher: GRIN Verlag
ISBN: 3346071367
Category : Business & Economics
Languages : en
Pages : 26

Book Description
Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.

Communication in International Development

Author: Florencia Enghel
Publisher: Routledge
ISBN: 1351336908
Category : Social Science
Languages : en
Pages : 251

Book Description
International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.

Communicating Development with Communities

Author: Linje Manyozo
Publisher: Routledge
ISBN: 1351719580
Category : Language Arts & Disciplines
Languages : en
Pages : 237

Book Description
Development theory and practice are often taught in a manner that strips them of their historical context and obscures alternative intellectual assumptions and critical frameworks. This prevents students from acquiring a holistic understanding of the world and consequently, when it comes to development practice, most lack the skills to live and engage with people. It has become crucial to properly consider what it means to conceive and implement participatory development out in the field and not just in the boardroom. Building on the work of Robert Chambers and Arturo Escobar, Communicating Development with Communities is an empirically grounded critical reflection on how the development industry defines, imagines and constructs development at the implementation level. Unpacking the dominant syntax in the theory and practice of development, the book advocates a move towards relational and indigenous models of living that celebrate local ontologies, spirituality, economies of solidarity and community-ness. It investigates how subaltern voices are produced and appropriated, and how well-meaning experts can easily become oppressors. The book propounds a pedagogy of listening as a pathway that offers a space for interest groups to collaboratively curate meaningful development with and alongside communities. This is a valuable resource for academics and practitioners in the fields of Development Studies, Communication for Development, Communication for Social Change, Social Anthropology, Economic Development and Public Policy. Foreword by Robin Mansell.

The Handbook of Development Communication and Social Change

Author: Karin Gwinn Wilkins
Publisher: John Wiley & Sons
ISBN: 1118505360
Category : Social Science
Languages : en
Pages : 654

Book Description
This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

Communication for Development

Author: Jessica Noske-Turner
Publisher: Open Access
ISBN: 9781853399961
Category : Social Science
Languages : en
Pages : 120

Book Description
How can we understand the contribution of Communication for Development programmes to change? How can we ensure we learn and adapt communication in the process? Underpinned by an appreciative enquiry approach, the book explores the research, monitoring and evaluation of C4D - the field's leading evaluation framework.

Communication for Development in the Third World

Author: Srinivas R Melkote
Publisher: SAGE
ISBN: 9780761994763
Category : Business & Economics
Languages : en
Pages : 428

Book Description
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.