Twitter Marketing

Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470562269
Category : Business & Economics
Languages : en
Pages : 512

Book Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Social Media Marketing

Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529738016
Category : Business & Economics
Languages : en
Pages : 561

Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Pinterest Marketing

Author: Jennifer Evans Cario
Publisher: John Wiley & Sons
ISBN: 1118403452
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

LinkedIn Marketing

Author: Viveka von Rosen
Publisher: John Wiley & Sons
ISBN: 1118461347
Category : Computers
Languages : en
Pages : 384

Book Description
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Social Media Marketing

Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 1118240545
Category : Computers
Languages : en
Pages : 426

Book Description
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Mobile Marketing

Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118462408
Category : Business & Economics
Languages : en
Pages : 384

Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Pay-Per-Click Search Engine Marketing

Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453

Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Twitter Power 3.0

Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 1119050073
Category : Business & Economics
Languages : en
Pages : 288

Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Marketing with Social Media

Author: Dave Evans
Publisher: Sybex
ISBN: 9780470948590
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Become a Social Media Marketing Superstar with this Value-Priced Set! The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social media bestsellers will help you understand the world of social media and then, step by step and day by day, master social media's crucial and interrelated platforms of Facebook, Twitter, and YouTube. Implement a successful social media strategy with Social Media Marketing: An Hour a Day! Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You'll discover the sweet spot of social media marketing, ways to pitch a campaign inside your company, the most effective measurement tools, and much more. “A practical guide for marketers looking to tap the Social Web the right way."—Pete Blackshaw, CMO, Nielsen/Buzz Metrics Learn how to leverage Twitter for your business with Twitter Marketing: An Hour a Day!Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide! “Whether you're a Twitter newbie or a seasoned power user, there's something in here that will help you use Twitter more effectively—and more profitably."—Rebecca Lieb, VP, Econsultancy, and author of The Truth About Search Engine Optimization Craft video marketing strategies that deliver with YouTube and Video Marketing: An Hour a Day! Internet video expert Greg Jarboe helps you develop and deploy a comprehensive video strategy that works. You'll learn how to create and fine-tune your YouTube channel, how to choose keywords and optimize your video for search visibility, and how to create compelling videos that viewers want to share. “Whether your budget is zero or tens of thousands of dollars, Greg Jarboe shows you how to get the best bang for your online marketing buck."—Michael Miller, author of YouTube for Business Reach Facebook's 500 million users with Facebook Marketing: An Hour a Day! Plan and launch a successful Facebook marketing campaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what's working. Get the very most out of fan pages, Facebook Connect, Facebook's advertising platform, and more. “This book walks the walk. It shows marketers how to roll up their sleeves, jump in, and get winning results quickly."—Brian Goldfarb, Director, Developer Platform, Microsoft Inside this collection of best-sellers, you’ll find: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels: Facebook, Twitter, and YouTube A smart, accessible, task-based approach that's perfect for busy people Compelling, real-world case studies and field-tested guidance from experts

The Girl Beyond the Gate

Author: Becca Day
Publisher: Embla Books
ISBN: 1471412059
Category : Fiction
Languages : en
Pages : 281

Book Description
'Tantalisingly toxic. A fantastic debut with an OMG ending!' Lauren North 'Taut and compelling - The Girl Beyond The Gate is an extremely impressive debut' William Shaw Welcome to Kensington Grove, the safest place to call home... Jodie Madison can't think of a better place for a fresh start than the exclusive, gated community of The Grove. But from the moment she passes through the wrought iron gates, she starts to suspect she's made a mistake. Despite her vow to keep apart from the other residents, Jodie can't help but feel drawn to her unnerving neighbour, Norah Williams, and terminally ill daughter, Lacey. Jodie knows she should stay away, but something draws her in. When a murder shocks The Grove, Jodie vows to do everything in her power to save Lacey from her mother. But as more secrets emerge from Norah's shadowy past, Jodie is faced with the unthinkable - Norah's not so different to herself, and neither woman is innocent. The past won't stay hidden forever. And The Grove will be an unforgiving witness. Praise for The Girl Beyond the Gate: 'The Girl Beyond The Gate is the type of book that demands your attention' SV Leonard 'A remarkable debut. Becca Day is definitely an author to watch!' Lesley Kara 'A sharp and tense debut that made me gasp out loud.' Jo Jakeman 'A very atmospheric book' NetGalley Reviewer 'It had enough twists and turns to keep me hooked' NetGalley Reviewer 'A brilliantly addictive book' NetGalley Reviewer 'A thrilling book which had me gripped all the way through' NetGalley Reviewer