Ready, Launch, Brand

Author: Orly Zeewy
Publisher: CRC Press
ISBN: 1000351939
Category : Business & Economics
Languages : en
Pages : 99

Book Description
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.

Ready for Launch

Author: Scott Kelly
Publisher: Crown Books for Young Readers
ISBN: 1524764345
Category : Young Adult Nonfiction
Languages : en
Pages : 128

Book Description
Using ten life-changing moments from his path to space, astronaut Scott Kelly shares his advice for mastering fear and failure and turning our daily struggles into rocket fuel for success—the perfect gift for graduations and other milestone moments! In this insightful and funny read, Scott Kelly shares how a distracted student with poor grades became a record-breaking astronaut and commander of the International Space Station. People think that astronauts are always perfect. "Failure's not an option," right? But as Scott shares in his deeply intimate book, he believes that it's our mistakes and challenges that have the potential to lead to greatness. Not everyone's road to achievement is a straight line. Most of us need to navigate a bumpier road full of obstacles to get where we want to be. Scott’s story is for everyone who believes that shooting for the stars is beyond their reach!

Ready to Launch - Bible Study Book

Author: J. D. Greear
Publisher: Lifeway Church Resources
ISBN: 9781430032052
Category :
Languages : en
Pages : 0

Book Description
Plumb the Bible's wisdom about parenting, discipline, the role of the church, and shaping a child's heart for the gospel.

Launch (Updated & Expanded Edition)

Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313

Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Failure to Launch

Author: Mark McConville, Ph.D.
Publisher: Penguin
ISBN: 0525542191
Category : Family & Relationships
Languages : en
Pages : 322

Book Description
From an expert in adolescent psychology comes a groundbreaking, timely, and necessary guide for parents of the 2.2 million young adults in America who are struggling to find their way in the world. In Dr. Mark McConville's decades of experience as a family clinical psychologist, perhaps no problem has been more fraught than that of young adults who fail to successfully transition from adolescence into adulthood. These kids--technically adults--just can't get it together: They can't hold a job, they struggle to develop meaningful relationships, and they often end up back in their parents' spare bedroom or on the couch. In fact, studies show that one in four Americans aged twenty-five to thirty-four neither work nor attend school, and it's a problem that spans all socioeconomic and geographic boundaries. McConville investigates the root causes of this problem: Why are modern kids "failing to launch" in ever-increasing numbers? The key, McConville has found, is that they are struggling with three critical skills that are necessary to make the transition from childhood to adulthood--finding a sense of purpose, developing administrative responsibility, and cultivating interdependence. In Failure to Launch, McConville breaks these down into achievable, accessible goals and offers a practical guide for the whole family, to help parents instill those skills in their young adults--and to get their kids into the real world, ready to start their lives.

Book Blueprint

Author: Jacqui Pretty
Publisher: Morgan James Publishing
ISBN: 1683502310
Category : Business & Economics
Languages : en
Pages : 107

Book Description
“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.

What To Do Before Your Book Launch

Author: M.J. Rose
Publisher: Evil Eye Concepts, Incorporated
ISBN: 1940887895
Category : Business & Economics
Languages : en
Pages : 97

Book Description
What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

Top To Bottom

Author: Finlay Games
Publisher: Jessica Kingsley Publishers
ISBN: 1787755886
Category : Biography & Autobiography
Languages : en
Pages : 242

Book Description
'Radical, honest and timely' FOX FISHER 'Fascinating' ASH PALMISCIANO 'A cracking read' MEG-JOHN BARKER "This book is about my penis. This is my story of going through lower surgery, specifically phalloplasty, and the adventures I have with my changing genitals along the way. Welcome to my journey." After coming out as trans, Finlay Games was adamant lower surgery would not be a part of his transition, but as the years went by, and his gender dysphoria increased, he decided to explore surgical options. Detailing the emotional and physical journey of phalloplasty, this book takes the reader through Finlay's experiences, from the initial decision-making through each stage of the surgery to its completion, recovery and after-care. Describing how he had to relearn his body, sexuality and his relationships, Finlay shares his wealth of advice and tips on donor site options, different types of surgery, the referral process, essential items and resources, and looking after your mental health. Part memoir, part self-help guide, this insightful, witty and deeply honest book highlights the life-changing impact surgery can have for trans people and provides hope to those on a similar journey.

Sorted

Author: Gillian Perkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532976445
Category : Conduct of life
Languages : en
Pages : 0

Book Description
Whether you realize it or not, your home, schedule, and mind are filled with clutter. Perhaps you wonder why you often feel stressed, even if though your life seems tidy. Why do there never seem to be enough hours in a day? That's clutter at work. Clutter is hiding in your home, confusing your schedule, and stressing your mind and body. You need to clear away the clutter and create a more organized life so that you are not constantly being distracted by all that stuff. You need to stop letting clutter waste your time and energy, so that you can instead use these resources to live and enjoy life! It's time to once and for all reclaim that time as your own. SORTED is your guide to a beautiful destination: a place where you have the time and space you need to think clearly, discover meaning, and embrace life. SORTED is the detailed system that will enable you to finally achieve order for your schedule, home, and future plans. SUMMON ORDER RECLAIM TRANSFORM ENJOY DETERMINE

Site Reliability Engineering

Author: Niall Richard Murphy
Publisher: "O'Reilly Media, Inc."
ISBN: 1491951176
Category :
Languages : en
Pages : 552

Book Description
The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use