Podcast Academy: The Business Podcasting Book

Author: Michael Geoghegan
Publisher: CRC Press
ISBN: 1136031944
Category : Language Arts & Disciplines
Languages : en
Pages : 447

Book Description
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcasting

Author: Todd Cochrane
Publisher: Wiley
ISBN: 9780764597787
Category : Computers
Languages : en
Pages : 0

Book Description
Listen up! Podcasting, which has taken the online world by storm, involves recording a broadcast and embedding it in an RSS feed so listeners can download it to their PCs, iPods, MP3 players, or even their cell phones Written by one of the first and most popular podcasters, this cutting-edge book will have readers not only finding, downloading, and listening to podcasts, but creating and broadcasting their own Shows how to find podcasts to subscribe to; use podcasting software including ipodder, doppler, and more; create a podcast with just a PC or Mac; or build a professional studio for recording podcasts Addresses copyright issues and music ownership and offers helpful advice on understanding the "geeky stuff": RSS, XML, and Enclosures Mainstream media, including MSNBC and Time magazine, have recently started advertising on podcasts

Profitable Podcasting

Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273

Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

The Power of Podcasting

Author: Siobhàn McHugh
Publisher: Columbia University Press
ISBN: 0231557604
Category : Computers
Languages : en
Pages : 280

Book Description
Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

Make Noise

Author: Eric Nuzum
Publisher: Workman Publishing Company
ISBN: 1523504552
Category : Business & Economics
Languages : en
Pages : 273

Book Description
“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

How to Do Everything with Podcasting

Author: Shel Holtz
Publisher: McGraw Hill Professional
ISBN: 0071483632
Category : Computers
Languages : en
Pages : 386

Book Description
Extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists Authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz Authors reach 25,000 people each month through their podcast, blogs, and e-newsletters

NPR's Podcast Start Up Guide

Author: Glen Weldon
Publisher: Random House
ISBN: 1984862510
Category : Computers
Languages : en
Pages : 305

Book Description
From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

Podcasting Bible

Author: Mitch Ratcliffe
Publisher: John Wiley & Sons
ISBN: 0470377593
Category : Computers
Languages : en
Pages : 598

Book Description
"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site

Podcasting

Author: Dario Llinares
Publisher: Springer
ISBN: 3319900560
Category : Language Arts & Disciplines
Languages : en
Pages : 320

Book Description
Podcasting: New Aural Cultures and Digital Media is the first comprehensive interdisciplinary collection of academic research exploring the definition, status, practices and implications of podcasting through a Media and Cultural Studies lens. By bringing together research from experienced and early career academics alongside audio and creative practitioners, the chapters in this volume span a range of approaches in a timely reaction to podcasting’s zeitgeist moment. In conceptualizing the podcast, the contributors examine its liminal status between the mechanics of ‘old’ and ‘new’ media and between differing production contexts, in addition to podcasting’s reliance on mainstream industrial structures whilst retaining an alternative, even outsider, sensibility. In the present tumult of online media discourse, the contributors frame podcasting as indicative of a ‘new aural culture’ emerging from an identifiable set of industrial, technological and cultural circumstances. The analyses in this collection offer a range of interpretations which begin to open avenues for further research into a distinct Podcast Studies.

Podcasting For Dummies

Author: Tee Morris
Publisher: John Wiley & Sons
ISBN: 1119711827
Category : Computers
Languages : en
Pages : 416

Book Description
Understand the do's and don'ts of podcasting Produce unique content that attracts listeners Build a studio that rivals pro podcasters How to talk your way to the top As more and more people turn to podcasts for entertainment, information, and education, the market for new players has never been bigger—or more competitive. And with corporations and A-list celebs moving in on the action, it's more important than ever to know how to stand out from the crowd. Written by two podcasting veterans, this book gives you everything you need to launch a podcast. Get the insider info on how to produce quality audio (and even video), keep your content fresh, find your voice, and build an audience. Inside... Building your podcasting studio Developing your podcast theme Conducting great interviews Recording and editing episodes Distributing your podcast Adding sponsorships Expanding your podcast consumption