Fashioning Japanese Subcultures

Author: Yuniya Kawamura
Publisher: Berg
ISBN: 0857852167
Category : Design
Languages : en
Pages : 215

Book Description
Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

Fashioning Japanese Subcultures

Author: Yuniya Kawamura
Publisher: Berg
ISBN: 0857852159
Category : Design
Languages : en
Pages : 215

Fashioning Japanese Subcultures

Author: Yuniya Kawamura
Publisher: Berg
ISBN: 1847889476
Category : Design
Languages : en
Pages : 215

Book Description
An in-depth study of the various Tokyo youth fashion subcultures, from the 1990s to today.

The Japanese Revolution in Paris Fashion

Author: Yuniya Kawamura
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 214

Book Description
Paris is renowned as the greatest fashion capital in the world. It has a rigid and tightly controlled system that non-western designers have difficulty penetrating. Yet a number of the most influential Japanese designers have broken into this scene and made a major impact. How? Kawamura shows how French fashion has been both disturbed and strengthened by the addition of "outside" forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto, Rei Kawakubo, and Hanae Mori. She considers many other key questions the fashion industry should be asking itself. Does the system facilitate or inhibit creativity? Has it become preoccupied with the commercial projection of "product images" rather than with the clothing itself? And what direction will French fashion take without Saint Laurent, Miyake and Kenzo? This is the first in-depth study of the Japanese revolution in Paris fashion and raises provocative questions for the future of the industry.

Sneakers

Author: Yuniya Kawamura
Publisher: Bloomsbury Publishing
ISBN: 1474262937
Category : Social Science
Languages : en
Pages : 267

Book Description
This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

Fetish Style

Author: Frenchy Lunning
Publisher: A&C Black
ISBN: 0857858092
Category : Social Science
Languages : en
Pages : 176

Book Description
Fetish Style traces the history, forms and tendencies of sub-cultural fashions that are popular in both mainstream and alternative fashion cultures. Presenting the world of subcultural fetish clothing design in all of its richness and beauty, this book explores the idea of fetish as subversive and repressive as reflected in clothing choices in people of all ages and cultures. Linking the fetishistic aspects of contemporary culture with everyday clothing as dictated by fashion and merchandizing, Fetish Style presents a fascinating study of historical as well as 21st century subcultures. Case studies include the Japanese-influenced 'tribes' of the various Lolita formations, the Shotaru (male Lolita), the club scene, the Goths, the hip-hop fashions and other locally-formed fetishized practices. Fetish Style will be key reading for anyone interested in fetish fashion both past and present.

Liberated Threads

Author: Tanisha C. Ford
Publisher: UNC Press Books
ISBN: 1469625164
Category : Social Science
Languages : en
Pages : 273

Book Description
From the civil rights and Black Power era of the 1960s through antiapartheid activism in the 1980s and beyond, black women have used their clothing, hair, and style not simply as a fashion statement but as a powerful tool of resistance. Whether using stiletto heels as weapons to protect against police attacks or incorporating African-themed designs into everyday wear, these fashion-forward women celebrated their identities and pushed for equality. In this thought-provoking book, Tanisha C. Ford explores how and why black women in places as far-flung as New York City, Atlanta, London, and Johannesburg incorporated style and beauty culture into their activism. Focusing on the emergence of the "soul style" movement—represented in clothing, jewelry, hairstyles, and more—Liberated Threads shows that black women's fashion choices became galvanizing symbols of gender and political liberation. Drawing from an eclectic archive, Ford offers a new way of studying how black style and Soul Power moved beyond national boundaries, sparking a global fashion phenomenon. Following celebrities, models, college students, and everyday women as they moved through fashion boutiques, beauty salons, and record stores, Ford narrates the fascinating intertwining histories of Black Freedom and fashion.

Fashioning Japanese Subcultures

Author: Yuniya Kawamura
Publisher: Bloomsbury Visual Arts
ISBN: 9781350436626
Category : Design
Languages : en
Pages : 0

Book Description
This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media. Based on in-depth ethnographic fieldwork in Tokyo and illustrated with striking color images, Fashioning Japanese Subcultures gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by style and urban district, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Koenji, articulate identities, affiliations, and aspirations. Over the past 10 years social media has dramatically expanded the reach and impact of these cultural phenomena far beyond their traditional geographic groups, leading to worldwide adoption and adaptation. This second edition features three new chapters on the global impact of anime, manga and cosplay, global youth subcultures and '-cores' in cyberspace and social media, and understanding Japanese subcultures through neofeminist and cyber feminist frameworks. Exploring each subculture over the decade since the last edition, it also features new fieldwork across Tokyo, New York and social media platforms, updated coverage of Euro-American perspectives in light of advancements in postcolonial theory, and new methodological sections on cyberethnography and auto ethnography.

Fashion-ology

Author: Yuniya Kawamura
Publisher: Berg
ISBN: 1847886078
Category : Social Science
Languages : en
Pages : 148

Book Description
This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.

Body Style

Author: Theresa M. Winge
Publisher: Berg
ISBN: 1847880231
Category : Art
Languages : en
Pages : 159

Book Description
"Body Style reveals the subcultural body as a site for understanding subcultural identity, resistance, agency and fashion. Analyzed, theorized, politicized, and sensationalized, the subcultural body functions as a framework where individuals build a sense of self and subcultural identity. Drawing on specific subcultural examples and interviews with subculture members, Body Style explores the subcultural body and its style within global culture. Body Style is the result of over eleven years of research examining these intersections within specific urban subcultures, including Urban Tribalists, Modern Primitives, Punks, Cybers, Industrials, Skates, and others. Divided into three main sections on subcultural body history, subcultural body identity and subcultural body styles, this book will be of particular interest to students of dress and fashion as well as those coming to subculture from sociology and cultural studies"--