Great Demo!

Author: Peter E. Cohan
Publisher:
ISBN: 9780595345595
Category : Business communication
Languages : en
Pages : 0

Book Description
Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at [email protected].

Demonstrating to Win!

Author: Robert Riefstahl
Publisher: Demonstrating to Win!
ISBN: 9780615477091
Category : Business & Economics
Languages : en
Pages : 344

Book Description
The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field! Tactics that you will find useful include: *Identifying and avoiding Demo Crimes *Winning demo techniques like "Tell-Show-Tell" *Building a value case for your solution *Managing your audience and reading their personalities *Creating winning themes *Performing differentiating Web demos and presentations *Conducting high value Discoveries *Managing your room environment *Winning teamwork techniques We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services.

Just F*ing Demo!

Author: Rob Falcone
Publisher: Createspace Independent Publishing Platform
ISBN: 9781505698800
Category : Advertising
Languages : en
Pages : 40

Book Description
NOTE - This book is intentionally brief (40 pages), aimed at a reader with minimal free time looking to immediately improve their demo.Why do so many demos of revolutionary, game-changing products end with confused investors, overwhelmed buyers, and lost dollars? People leading demos are being forced to fit an ever-expanding feature set into their audience's ever-shrinking attention span. Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone's highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

Rocket Surgery Made Easy

Author: Steve Krug
Publisher: New Riders
ISBN: 0321702840
Category : Computers
Languages : en
Pages : 169

Book Description
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Voiceovers

Author: Janet Wilcox
Publisher: Simon and Schuster
ISBN: 162153457X
Category : Performing Arts
Languages : en
Pages : 208

Book Description
Have you ever been told that you have a great voice? Put it to use in a career as a voiceover actor! Veteran voice-over actor, writer, producer, and teacher Janet Wilcox provides the inside scoop on the industry and personal training to help voice-over hopefuls find work in network promos, commercials, documentaries, books on tape, radio, animated films, and more! This rich resource comes with a CD-ROM featuring vocal exercises and interviews with voice-over actors. Readers will discover a treasure trove of useful information, including: Acting warm-ups Vocal workouts Improv sketches Character work sheets Tips for making demos Sample V.O. scripts Interviews with show biz heavyweights Casting insights Advice on getting professional representation Secrets to finding opportunities in traditional and emerging venues And much more! Voiceovers, Second Edition shows readers how to use that great voice to garner cash and compliments. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Songwriter's Toolkit

Author: Steven Blanton
Publisher: Tate Publishing
ISBN: 1616633492
Category : Music
Languages : en
Pages : 172

Book Description
Have you dreamed of being a hit songwriter? You'll need the tools to do it, and in The Songwriter's Toolkit, Steven Blanton provides just what you need to get a start! What makes a strong commercial song? How do you find the best words to convey your message? How do you get an artist to take your work? These are just a few of the topics that Steven addresses inside. Before you know it, you'll have what it takes to be a great songwriter.

Giving Memorable Product Demos

Author: Nathan Gold
Publisher: Lulu.com
ISBN: 055707648X
Category : Business & Economics
Languages : en
Pages : 125

Book Description
This book is all about how to give memorable product demos and presentations. No matter what your experience, Giving Memorable Product Demos will teach you everything you need to know to give amazing and memorable product demos.You will learn: How to prepare for your next product demo The 7 Steps to The Demo Formula Why you need a demo script and how to use it How to begin every product demoWhat to do before, during, and after your demo Ways to put your nerves and jitters to work for you The ultimate secret of memorable product demosWith many topics not discussed anywhere else, this one-of-a-kind book is must reading for anyone who needs to give product demonstrations - or is afraid they might have to!Authors website: www.DemoCoach.com

Enchantment

Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1591845831
Category : Business & Economics
Languages : en
Pages : 241

Book Description
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

The Art of Voice Acting

Author: James R. Alburger
Publisher: CRC Press
ISBN: 100380781X
Category : Performing Arts
Languages : en
Pages : 556

Book Description
Now in its seventh edition, The Art of Voice Acting covers all aspects of the craft and business of performing voiceover. Starting with the basics of voice acting, every aspect of the craft and business of performing voiceover is explained in detail, including how to get started, performing techniques, setting up a personal recording space, voiceover demos, the basics of running a voiceover business, unions and much, much more. This edition is completely updated with all new scripts, discussions of the latest trends in voiceover and contributions from some of the voiceover industry’s top performers, casting directors and agents. The book provides a wealth of practical information that can be put to work immediately, as well as hundreds of references to websites and other useful resources. Anyone interested in acting, storytelling, any area of voiceover or simply improving verbal communication skills will benefit from this book. Although The Art of Voice Acting is a great learning tool for the beginner, it will also serve the experienced performer well as a reminder of performing and business tools that are essential in today’s world of acting and voiceover. Additional content, including scripts, audio files, and unpublished content can be found at www.AOVA.VoiceActing.com.

Getting Signed!

Author: George Howard
Publisher: Berklee Press
ISBN: 9780876390450
Category : Music
Languages : en
Pages : 236

Book Description
(Berklee Press). For unsigned musicians, it is vital to long-term success to sign a contract with a record label. However, preparing your music, targeting a label, and getting your demo into the hands of someone who will listen is challenging, if you don't know where to start. Getting Signed! , by record industry veteran George Howard, guides you through the maze of today's music industry, and will help you move your demo to the top of the stack. Even if you are not yet ready for a record deal, it will help you assemble a team that will make sure your music gets heard by as many people as possible. "The next time an aspiring recording artist comes to us for advice, we'll advise them to read this book first. George Howard really knows what he's talking about." Chris Franz and Tina Weymouth, members of Talking Heads and Tom Tom Club