Author: Nicholas Storey
Publisher: Casemate Publishers
ISBN: 1844681300
Category : Biography & Autobiography
Languages : en
Pages : 153
Book Description
Packed with tales of 'derring-do' and keeping a stiff upper lip in the face of adversity, this new guide thrusts the country's well known, and lesser-known, adventurers of the centuries past and present into the limelight. The book introduces 26 male and female characters, whose achievements have contributed to society's progress and understanding since the 19th century. Read about feats from the likes of aviator Amy Johnson CBE and sailor Dame Ellen MacArthur. All pioneers in their field, from missionaries to pilots, their stories are an inspiration.
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
The Divan of Hafez
Author: Ḥāfiẓ
Publisher: Rlpg/Galleys
ISBN:
Category : Poetry
Languages : en
Pages : 690
Book Description
Saberi (though not stated, it appears he's affiliated with the U. of North Dakota) used the 1996 Tehran edition of the Divan for his translation, which appears side-by-side with the original Persian. The life and work of the celebrated 17th-century Hafiz are discussed in the introduction. There is a glossary but no index. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Rlpg/Galleys
ISBN:
Category : Poetry
Languages : en
Pages : 690
Book Description
Saberi (though not stated, it appears he's affiliated with the U. of North Dakota) used the 1996 Tehran edition of the Divan for his translation, which appears side-by-side with the original Persian. The life and work of the celebrated 17th-century Hafiz are discussed in the introduction. There is a glossary but no index. Annotation copyrighted by Book News, Inc., Portland, OR
The Garden of Heaven
Author: Hafiz
Publisher: Courier Corporation
ISBN: 0486111598
Category : Poetry
Languages : en
Pages : 113
Book Description
Poetry is the greatest literary form of ancient Persia and modern Iran, and the 14th-century poet known as Hafiz is its preeminent master. This collection is derived from Hafiz's Divan (collected poems), a classic of Sufism.
Publisher: Courier Corporation
ISBN: 0486111598
Category : Poetry
Languages : en
Pages : 113
Book Description
Poetry is the greatest literary form of ancient Persia and modern Iran, and the 14th-century poet known as Hafiz is its preeminent master. This collection is derived from Hafiz's Divan (collected poems), a classic of Sufism.
Delhi
Author: Khushwant Singh
Publisher: Penguin Books India
ISBN: 9780140126198
Category : Fiction
Languages : en
Pages : 404
Book Description
Travelling through time, space and history to 'discover' his beloved city, the narrator of this novel meets a myriad of people - poets and princes, saints and sultans, temptresses and traitors, emperors and eunuchs - who have shaped and endowed Delhi with its very mystique.
Publisher: Penguin Books India
ISBN: 9780140126198
Category : Fiction
Languages : en
Pages : 404
Book Description
Travelling through time, space and history to 'discover' his beloved city, the narrator of this novel meets a myriad of people - poets and princes, saints and sultans, temptresses and traitors, emperors and eunuchs - who have shaped and endowed Delhi with its very mystique.
Arabic Astronomical and Astrological Sciences in Latin Translation
Author: Francis J. Carmody
Publisher: Univ of California Press
ISBN: 0520345401
Category : Science
Languages : la
Pages : 200
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1955.
Publisher: Univ of California Press
ISBN: 0520345401
Category : Science
Languages : la
Pages : 200
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1955.