The Icarus Deception

Author: Seth Godin
Publisher: Penguin UK
ISBN: 067092301X
Category : Business & Economics
Languages : en
Pages : 216

Book Description
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

Whatcha Gonna Do With That Duck?

Author: Seth Godin
Publisher: Penguin UK
ISBN: 0670923001
Category : Business & Economics
Languages : en
Pages : 387

Book Description
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Behind the Brand

Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :

Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Project Icarus

Author: R.D. Shah
Publisher: Canelo
ISBN: 1800325290
Category : Fiction
Languages : en
Pages : 377

Book Description
An old enemy, a new threat, and a secret that could tear the world apart. Hostage negotiator Ethan Munroe is called urgently to a developing crime scene. A serial killer is holding a young girl hostage, and, inexplicably, demands his attendance. Events quickly spiral out of control, and the security of Ethan's life is stripped away, as he is thrown headlong into a perilous world of deception, espionage and danger, lurking deep within the shadows of political power. Ethan will discover things about himself he could never have suspected, come face-to-face with a terrifying foe, and uncover an unthinkable truth that could not only shatter his own future but that of the world... The enigma that is Project Icarus. A totally gripping conspiracy thriller with a twist you will never see coming, perfect for fans of Lee Child, Scott Mariani, and Adam Hamdy.

Pathways to Possibility

Author: Rosamund Stone Zander
Publisher: Penguin
ISBN: 069819554X
Category : Self-Help
Languages : en
Pages : 274

Book Description
"Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters." —Seth Godin, author of The Icarus Deception The bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillment that's sure to appeal to fans of Brene Brown's Daring Greatly and Elizabeth Gilbert's Big Magic As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible. In her groundbreaking and inspiring new book, Rosamund Stone Zander shows us that life is a story we tell ourselves, and that we have the power to change that story. She illuminates how breaking old patterns and telling a new story can transform not just our own lives, but also our relationships with others—whether in a marriage, a classroom, or a business. Finally, she demonstrates how, with this new understanding of ourselves and our place within an interconnected world, we can take powerful action in the collective interest, and gain a sense of deep connection to the universe. Pathways to Possibility expands our notions of how much we can grow and change, whether we can affect others or the world at large, and how much freedom and joy we can experience. Stimulating and profound, it is the perfect companion to her beloved first book, The Art of Possibility.

The Icarus Deception

Author: Seth Godin
Publisher: Penguin
ISBN: 1101612304
Category : Business & Economics
Languages : en
Pages : 250

Book Description
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.

I'm Not for Everyone. Neither Are You.

Author: David Leddick
Publisher: Black Irish Entertainment LLC
ISBN: 1936891239
Category : Self-Help
Languages : en
Pages : 138

Book Description
"This is a work of genius, a metaphor-studded treasure chest, filled with wisdom for anyone willing to go look. I've already ordered ten copies." -- SETH GODIN, bestselling author of THE ICARUS DECEPTION --"Fun and insightful lessons from a man who's lived life on his terms." -- KAMAL RAVIKANT, bestselling author of LOVE YOURSELF LIKE YOUR LIFE DEPENDS ON IT HAVE YOU EVER: --Wished you were someone else? --Struggled to fit in with the crowd at school, at work, at the local American Legion Post? --Said something hurtful to your beloved for no apparent reason? --Regretted the choices you've made to stay safe and secure? I'M NOT FOR EVERYONE. NEITHER ARE YOU. Is a highly concentrated, straight-to-the-bloodstream three part collection of axioms designed to help you to discover your singular inner style and to best express it in all of your personal and professional relationships. Without apology. Written down as "notes to myself" over the course of eight decades plus as a dancer/advertising superstar/performer/playwright/author, David Leddick teaches us that how you see yourself is how others see you So find your own style and express it as freely as you would a work of art.

What to Do When It's Your Turn

Author: Seth Godin
Publisher:
ISBN: 9781936719310
Category : Conduct of life
Languages : en
Pages : 150

Book Description
A full-color book about art, bravery and doing work that matters

The Icarus Agenda

Author: Robert Ludlum
Publisher: Bantam
ISBN: 0345539214
Category : Fiction
Languages : en
Pages : 786

Book Description
Colorado Congressman Evan Kendrick is trying to live out his term quietly when a political mole reveals his deepest secret: Kendrick was the anonymous hero who freed the hostages held by Arab terrorists in the American embassy in Masqat, and then silently disappeared. Now, brought into the light, Kendrick is a target, pursued by the terrorists he once outwitted. Together with the beautiful woman who saved his life, Kendrick enters a deadly arena where the only currency is blood, where frightened whispers speak of violence yet to come, and where the fate of the free world may ultimately rest in the powerful hands of a mysterious figure known only as the Mahdi. Praise for Robert Ludlum and The Icarus Agenda “[Robert] Ludlum is light-years beyond his literary competition in piling plot twist upon plot twist, until the mesmerized reader is held captive. . . . Ludlum pulls out all the stops.”—Chicago Tribune “[An] intricate story of conspiracies within conspiracies . . . Once you start reading you just can’t stop.”—Library Journal “Readers will be hooked.”—The New York Times

The Storytelling Edge

Author: Shane Snow
Publisher: John Wiley & Sons
ISBN: 1119483476
Category : Business & Economics
Languages : en
Pages : 111

Book Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.