Public Relations

Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441

Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

Author: Katie Heaney
Publisher: Hachette+ORM
ISBN: 1455595675
Category : Fiction
Languages : en
Pages : 341

Book Description
A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

The Public Relations Handbook

Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377

Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Contagious

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256

Book Description
Upper Saddle River, N.J. : Creative Homeowner,

Managing Public Relations

Author: James E. Grunig
Publisher: Wadsworth Publishing Company
ISBN: 9780030583377
Category : Business & Economics
Languages : en
Pages : 550

Book Description
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Fashion Public Relations

Author: Sar Perlman
Publisher: Fairchild Books
ISBN: 9781563677755
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations. Instructors, contact your Sales Representative for access to Instructor's Materials.

This is PR

Author: Doug Newsom
Publisher:
ISBN: 9780534563301
Category : Public relations
Languages : en
Pages : 436

Book Description

The Practice of Public Relations

Author: Fraser P. Seitel
Publisher: Prentice Hall
ISBN: 9780133083576
Category : Journalism
Languages : en
Pages : 0

Book Description
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

Public Relations

Author:
Publisher: Pearson South Africa
ISBN: 9781868914838
Category : Public relations
Languages : en
Pages : 356

Book Description

Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1136764755
Category : Business & Economics
Languages : en
Pages : 509

Book Description
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio