Brand Famous

Author: Linzi Boyd
Publisher: John Wiley & Sons
ISBN: 0857084917
Category : Business & Economics
Languages : en
Pages : 214

Book Description
"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Brand Famous

Author: Linzi Boyd
Publisher: John Wiley & Sons
ISBN: 0857084925
Category : Business & Economics
Languages : en
Pages : 288

Famous Brand Names and Their Origins

Author: Kathy Martin
Publisher: Pen and Sword
ISBN: 178159015X
Category : History
Languages : en
Pages : 193

Book Description
Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for velvet and hook? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

Brand for Talent

Author: Mark Schumann
Publisher: John Wiley & Sons
ISBN: 0470463708
Category : Business & Economics
Languages : en
Pages : 292

Book Description
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." CAMMIE DUNAWAY, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." HAYAGREEVA RAO, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." LOU WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." Dr. JOHN BOUDREAU, Marshall School of Business, University of Southern California Join Us at Josseybass.com Register at www.josseybass.com/email for more information on our publications, authors, and to receive special offers.

Brand Like A Rock Star

Author: Steve Jones
Publisher: Greenleaf Book Group
ISBN: 1608322734
Category : Business & Economics
Languages : en
Pages : 186

Book Description
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

What's in a Name

Author: Oren Arnold
Publisher: Julian Messner
ISBN: 9780671329327
Category : Business & Economics
Languages : en
Pages : 127

Book Description
Discusses the origin and development of well-known products and the importance of their brand names.

Famous at Home

Author: Dr. Josh Straub
Publisher: Tyndale House Publishers, Inc.
ISBN: 149645488X
Category : Religion
Languages : en
Pages : 257

Book Description
No one wakes up and decides, “I’m planning to ruin my marriage, neglect my kids, and cause mistrust in my family.” Yet our personal pursuits and busyness can lead us there. In this book, marriage and leadership coaches Dr. Josh and Christi Straub show how seven core decisions can help us put what’s most important center stage in our lives. Famous at Home is Josh and Christi’s realistic, grace-filled look at the struggles families face in a culture that competes for their time, attention, and identity. Whether you’ve found yourself putting more effort into becoming famous on stages outside the home, or your stage is the home, Famous at Home offers guidance and inspiration to help you give your family the best version of you instead of your leftovers. Famous at Home will help you and your spouse Be on the same team—fighting for each other and not against each other Stay emotionally connected even if work, distance, or busyness are in the way Deeply invest in the emotional lives of your children You really can be famous at home, showing up in intentional and meaningful ways for your biggest fans. All it takes is realizing that the greatest red carpet you’ll ever walk is through your front door.

Brand New Brand Thinking

Author: Merry Baskin
Publisher: Kogan Page Publishers
ISBN: 0749447095
Category : Business & Economics
Languages : en
Pages : 223

Book Description
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.

ICSE 10 Years Solved Papers Class 10 for 2022 Examinations

Author: Panel of Authors
Publisher: Ravinder Singh and sons
ISBN: 9388395573
Category : Education
Languages : en
Pages : 1654

Book Description
Arundeep's ICSE 10 Years Solved Papers for Class X develops deep understanding of the subject and will help you excel in your Board Exams of 2021. ICSE 10 Years Solved Question Paper Highlights: It includes all the 15 subject papers English I, English II, Hindi, Physics, Chemistry, Biology, Mathematics, History and Civics, Geography, Commercial Studies, Commercial Applications, Economics, Economics Applications, Computer Application and Physical Education, Prepare thoroughly with the latest CISCE Curriculum question papers and solved answers from 2011 - 2021 Get familiarized with the Style and Type of questions Proper marking schemes applied for Self Assessment Special topic on Creating Vision Board, maintaining Study Log and Tips on Exam Countdown.

Arun Deep's 10 Years Solved Papers For ICSE Class 10 Exam 2023 - Comprehensive Handbook Of 15 Subjects - Year-Wise Board Solved Question Papers, Revised Syllabus 2023

Author: Panel of Authors
Publisher: Ravinder Singh and sons
ISBN:
Category : Education
Languages : en
Pages : 1562

Book Description
Easy, Quick, and Concise Revision with Arun Deep's 10 Years Solved Papers for ICSE Class 10 Board Examinations 2023. Our Handbook consists of Solved Papers for total 15 Subjects including English I, English II, Physics, Chemistry, Biology, History & Civics, Geography, Mathematics, Hindi, Computer Application, Economics, Economic Applications, Commercial Studies, Commercial Applications, and Physical Education.