Hey, Whipple, Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 0470267712
Category : Business & Economics
Languages : en
Pages : 347

Book Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Summary of Hey Whipple, Squeeze This! – [Review Keypoints and Take-aways]

Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15

Book Description
The summary of Hey Whipple, Squeeze This! – The Classic Guide to Creating Great Ads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of For those who have been working in the advertising industry for decades, for those who are just starting out, and for anyone who is fascinated by what happens when creativity meets commerce, Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising. The title is a tongue-in-cheek reference to an unusual advertisement for Charmin toilet paper that ran in the 1970s. The advertisement featured an obnoxious shop clerk named Mr. Whipple who couldn't stop squeezing the product. It lays the groundwork for Sullivan's forthright and useful insights into the often wacky creative process of advertising. Hey Whipple, Squeeze This! summary includes the key points and important takeaways from the book Hey Whipple, Squeeze This! by Luke Sullivan with Sam Bennett. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Hey Whipple, Squeeze This! by Luke Sullivan and Sam Bennett

Author: QuickRead
Publisher: QuickRead.com
ISBN:
Category : Study Aids
Languages : en
Pages :

Book Description
How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and learn why creativity and a little bit of crazy can be a powerful combination (And if you’re wondering about the wacky title, it’s a reference to a 1970s ad campaign for Charmin toilet paper, featuring a character named Mr. Whipple who couldn’t stop squeezing the product!). Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Hey, Whipple, Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164001
Category : Business & Economics
Languages : en
Pages : 448

Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Hey, Whipple, Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 9780471281399
Category : Business & Economics
Languages : en
Pages : 308

Book Description
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.

Hey Whipple, Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119819741
Category : Business & Economics
Languages : en
Pages : 423

Book Description
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Summary of Luke Sullivan's Hey Whipple, Squeeze This

Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Design
Languages : en
Pages : 82

Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The mystery of Whipple’s success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the fast-forward button to avoid them. #2 The idea of Mr. Whipple, the advertiser, is not good. It is repetitive, schmaltzy, and cornball. But it is effective advertising, and it sells billions of rolls of toilet paper. #3 The public is cynical about advertising, and we send out every year the Gallup poll of most and least trusted professions. advertising practitioners trade last or second-to-last place with used car salesmen and members of Congress. #4 The 1950s saw the birth of modern advertising, with the concept of the unique selling proposition. This meant that advertisers would claim their products offered a specific benefit that no other product did.

IConnected

Author: Ben Harvell
Publisher: John Wiley & Sons
ISBN: 1118543742
Category : Computers
Languages : en
Pages : 322

Book Description
What if all your iOS devices could talk to each other-- without your help? Harvell shows you how to bring harmony to your Apple world, and helps you get organized at work and at home with synced contacts, bookmarks, and e-mails on all of your devices via WiFi and cellular data!

Emigre

Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 352

Book Description
The magazine that ignores boundaries.

Agency

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 304

Book Description