Author: Mark Saunders Publisher: Pearson Education ISBN: 9780273716860 Category : Business & Economics Languages : en Pages : 664
Book Description
Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.
Author: Roger Bougie Publisher: John Wiley & Sons ISBN: 1119561221 Category : Business & Economics Languages : en Pages : 434
Book Description
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Author: Joseph F. Hair Publisher: M.E. Sharpe ISBN: 0765630656 Category : Business & Economics Languages : en Pages : 498
Book Description
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Author: John Adams Publisher: SAGE Publications Pvt. Limited ISBN: 9788132113669 Category : Business & Economics Languages : en Pages : 0
Book Description
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method. In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.
Author: Mark N. K. Saunders Publisher: Pearson Higher Ed ISBN: 1292016647 Category : Business & Economics Languages : en Pages : 768
Book Description
Research Methods for Business Students has been fully revised for this 7th Edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Mark N K Saunders Publisher: Financial Times/Prentice Hall ISBN: 9781405813976 Category : Languages : en Pages : 504
Book Description
This Multi Pack consists of Research Methods for Business Students, 3rd Edition by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill (ISBN: 0273658042) and Research Navigator Access Card (ISBN: 0582820650) This revised and fully-updated edition of Research Methods for Business Students continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students.
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Author: Mark Saunders
Author: Mark Saunders
Author: Roger Bougie
Author: Joseph F. Hair
Author: Mark Saunders
Author: John Adams
Author: Mark N. K. Saunders
Author: Dirk Damsma
Author: Mark Saunders
Author: Mark N K Saunders