Adland

Adland PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 074945217X
Category : Business & Economics
Languages : en
Pages : 289

Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Adland

Adland PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316

Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Digital Dawn in Adland

Digital Dawn in Adland PDF Author: Robert Crawford
Publisher: Routledge
ISBN: 0429686005
Category : Business & Economics
Languages : en
Pages : 179

Book Description
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

Adland

Adland PDF Author: James P. Othmer
Publisher: Anchor
ISBN: 038553213X
Category : Business & Economics
Languages : en
Pages : 337

Book Description
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

The Pacific

The Pacific PDF Author:
Publisher:
ISBN:
Category : California
Languages : en
Pages : 432

Book Description

Twenty Ads That Shook the World

Twenty Ads That Shook the World PDF Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242

Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Made in Europe

Made in Europe PDF Author: Klaus Nathaus
Publisher: Routledge
ISBN: 1317637429
Category : History
Languages : en
Pages : 181

Book Description
This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.

Copygirl

Copygirl PDF Author: Anna Mitchael
Publisher: Penguin
ISBN: 0698195191
Category : Fiction
Languages : en
Pages : 321

Book Description
“A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling. Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch. When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?
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