Vino Business

Author: Isabelle Saporta
Publisher: Open Road + Grove/Atlantic
ISBN: 080219088X
Category : Cooking
Languages : en
Pages : 175

Book Description
“This sharp critique of French winemakers, and Bordeaux’s Saint Emilion region in particular, caused quite a stir when it was published in France in 2014” (Publishers Weekly). Already provoking debate and garnering significant attention across France and within the wine world, Vino Business is a “truly eye-opening exposé” of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta (Booklist). In recent decades, Bordeaux has come under the influence of large-scale international investors. Unafraid to name names, Saporta sheds a harsh light on how this influence has corrupted the region’s centuries-old traditions of winemaking excellence. She uncovers how the classification system was manipulated in 2012 to ensure that the wines of Saint-Émilion—Bordeaux’s most prestigious appellation—were certified premier grand cru classé A. Giving extra points to a chateaux for the size of its parking lot, the quality of the wine itself counts for only thirty percent of that coveted rank. In other chapters, Saporta investigates issues of wine labeling and pesticides, and draws comparisons to Champagne, Burgundy, and the rest of the wine world. “This fast-paced, provocative read” is a cri de coeur for the lost values of traditional winemaking (Dave DeSimone, Pittsburgh Tribune Review).

Successful Wine Marketing

Author: James Lapsley
Publisher: Springer Science & Business Media
ISBN: 0387299653
Category : Technology & Engineering
Languages : en
Pages : 303

Book Description
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Wine Business Case Studies

Author: Pierre Mora
Publisher: Board and Bench Publishing
ISBN: 1935879715
Category : Cooking
Languages : en
Pages : 239

Book Description
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

The Business of Wine

Author: Geralyn G. Brostrom
Publisher: Bloomsbury Publishing USA
ISBN: 0313354014
Category : Social Science
Languages : en
Pages : 327

Book Description
Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.

Crafting Sustainable Wine Businesses: Concepts and Cases

Author: Armand Gilinsky, Jr.
Publisher: Springer
ISBN: 1137553081
Category : Science
Languages : en
Pages : 144

Book Description
Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.

Billboard

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 60

Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Vino Argentino

Author: Laura Catena
Publisher: Chronicle Books
ISBN: 0811873307
Category : Cooking
Languages : en
Pages : 242

Book Description
Presents a tour of Argentina's wine region, with information about the climate, local attractions, wine varieties, and local cuisine of each location.

Black Enterprise

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 152

Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Wine. All the Time.

Author: Marissa A. Ross
Publisher: Penguin
ISBN: 0399574174
Category : Cooking
Languages : en
Pages : 306

Book Description
“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more

The Booklovers' Guide to Wine

Author: Patrick Alexander
Publisher: Mango Media Inc.
ISBN: 1633536076
Category : Reference
Languages : en
Pages : 254

Book Description
A delightfully informative guide to two of the world’s most rewarding pleasures—fine wine and great literature—that make for an irresistible pairing. Nothing in the world is more satisfying to the soul than a glass of excellent cabernet sauvignon, pinot grigio, bordeaux, or any number of fine varietals—unless it’s curling up by the fire with a truly exceptional novel, history, or collection of short fiction. Now Patrick Alexander, wine aficionado and author of The Illustrated Proust, combines these unparalleled pleasures in a unique guidebook to delight connoisseurs of both Gatsby and the grape. In The Booklovers’ Guide to Wine, Alexander shares his passion for the culture and history of wine and his love of great authors and their enduring works. Eschewing the traditional pairings of food and drink, he explores instead the most pleasing combinations of reds, whites, and rosés with their most compatible writers—be it Shakespeare with sherry, Jane Austin with chardonnay, or J.R.R. Tolkien with albariño. In addition, he examines the most interesting and thought-provoking wine references in literature while providing an intriguing history of the beloved beverage from biblical times to the latest trends. Chock-full of intriguing facts, expert opinions, and entertaining anecdotes, The Booklovers’ Guide to Wine is a book to be savored by anyone who appreciates the complexity of a full-bodied shiraz or the unmistakable flavor of a great author.