Author: John Fiske
Publisher:
ISBN:
Category : Folklore
Languages : en
Pages : 276
Book Description
Music of the Sirens
Author: Linda Austern
Publisher: Indiana University Press
ISBN: 9780253112071
Category : Music
Languages : en
Pages : 440
Book Description
Whether referred to as mermaid, usalka, mami wata, or by some other name, and whether considered an imaginary being or merely a person with extraordinary abilities, the siren is the remarkable creature that has inspired music and its representations from ancient Greece to present-day Africa and Latin America. This book, co-edited by a historical musicologist and an ethnomusicologist, brings together leading scholars and some talented newcomers in classics, music, media studies, literature, and cultural studies to consider the siren and her multifaceted relationships to music across human time and geography.
Publisher: Indiana University Press
ISBN: 9780253112071
Category : Music
Languages : en
Pages : 440
Book Description
Whether referred to as mermaid, usalka, mami wata, or by some other name, and whether considered an imaginary being or merely a person with extraordinary abilities, the siren is the remarkable creature that has inspired music and its representations from ancient Greece to present-day Africa and Latin America. This book, co-edited by a historical musicologist and an ethnomusicologist, brings together leading scholars and some talented newcomers in classics, music, media studies, literature, and cultural studies to consider the siren and her multifaceted relationships to music across human time and geography.
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Initiations
Author: Paul Sedir
Publisher: Aeon Books
ISBN: 1904658806
Category : Body, Mind & Spirit
Languages : en
Pages : 285
Book Description
The book explains in the simplest way, but one which reaches into the ultimate depths of the human soul, all the problems dealing with modern and ancient occult philosophy and spiritual searching, as well as social and political conundrums of this and probably also future periods. Translated from the french by the noted hermeticist and mystic Mouni Sadhu.
Publisher: Aeon Books
ISBN: 1904658806
Category : Body, Mind & Spirit
Languages : en
Pages : 285
Book Description
The book explains in the simplest way, but one which reaches into the ultimate depths of the human soul, all the problems dealing with modern and ancient occult philosophy and spiritual searching, as well as social and political conundrums of this and probably also future periods. Translated from the french by the noted hermeticist and mystic Mouni Sadhu.
The Hero with a Thousand Faces
Author: Joseph Campbell
Publisher: HarperCollins UK
ISBN: 0586085718
Category : Folklore
Languages : en
Pages : 107
Book Description
A study of heroism in the myths of the world - an exploration of all the elements common to the great stories that have helped people make sense of their lives from the earliest times. It takes in Greek Apollo, Maori and Jewish rites, the Buddha, Wotan, and the bothers Grimm's Frog-King.
Publisher: HarperCollins UK
ISBN: 0586085718
Category : Folklore
Languages : en
Pages : 107
Book Description
A study of heroism in the myths of the world - an exploration of all the elements common to the great stories that have helped people make sense of their lives from the earliest times. It takes in Greek Apollo, Maori and Jewish rites, the Buddha, Wotan, and the bothers Grimm's Frog-King.
The Storyteller's Thesaurus
Author: Troll Lord Games
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551
Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551
Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different: