Advanced Google AdWords

Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118929551
Category : Business & Economics
Languages : en
Pages : 709

Book Description
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Advanced Google AdWords

Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118929551
Category : Business & Economics
Languages : en
Pages : 709

Data Politics

Author: Didier Bigo
Publisher: Routledge
ISBN: 1351682571
Category : Political Science
Languages : en
Pages : 359

Book Description
Data has become a social and political issue because of its capacity to reconfigure relationships between states, subjects, and citizens. This book explores how data has acquired such an important capacity and examines how critical interventions in its uses in both theory and practice are possible. Data and politics are now inseparable: data is not only shaping our social relations, preferences and life chances but our very democracies. Expert international contributors consider political questions about data and the ways it provokes subjects to govern themselves by making rights claims. Concerned with the things (infrastructures of servers, devices, and cables) and language (code, programming, and algorithms) that make up cyberspace, this book demonstrates that without understanding these conditions of possibility it is impossible to intervene in or to shape data politics. Aimed at academics and postgraduate students interested in political aspects of data, this volume will also be of interest to experts in the fields of internet studies, international studies, Big Data, digital social sciences and humanities.

Advanced Web Metrics with Google Analytics

Author: Brian Clifton
Publisher: John Wiley & Sons
ISBN: 111805959X
Category : Computers
Languages : en
Pages : 384

Book Description
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Google AdWords For Dummies

Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 0470455772
Category : Computers
Languages : en
Pages : 438

Book Description
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Google Advertising Tools

Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1449382959
Category : Computers
Languages : en
Pages : 434

Book Description
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Beginning Google Blogger

Author: Heather Wright-Porto
Publisher: Apress
ISBN: 1430230134
Category : Computers
Languages : en
Pages : 184

Book Description
Are you interested in starting a blog but can’t decide on which service to use? Google’s Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web applications. Beginning Google Blogger is a complete resource on how to create and manage a blog using Blogger. The book offers step-by-step instructions and visual aids which walk you through both the basics of Blogger and the advanced features it offers—from creating a new blog and choosing fonts and colors, and installing custom blog graphics; to converting from a 2-column to a 3-column layout, setting up a domain name and creating an online store with a built-in navigational bar. The journey from newbie to experienced blogger will be fun and challenging. You’ll learn practical applications of the most popular gadgets, search engine optimization tips, how to make money using Blogger, and, overall, taking blogging to a new level by incorporating social networking tools, using advanced blog design techniques, setting up a custom domain and creating an online store.

Advanced Oxidation Technologies

Author: Marta I. Litter
Publisher: CRC Press
ISBN: 1138001279
Category : Science
Languages : en
Pages : 390

Book Description
Advanced Oxidation Technologies (AOTs) or Processes (AOPs) are relatively new and innovative technologies to remove harmful and toxic pollutants. The most important processes among them are those using light, such as UVC/H2O2, photo-Fenton and heterogeneous photocatalysis with TiO2. These technologies are also relatively low-cost and therefore useful for countries under development, where the economical resources are scarcer than in developed countries. This book provides a state-of-the-art overview on environmental applications of Advanced Oxidation Technologies (AOTs) as sustainable, low-cost and low-energy consuming treatments for water, air, and soil. It includes information on innovative research and development on TiO2 photocatalytic redox processes, Fenton, Photo-Fenton processes, zerovalent iron technology, and others, highlighting possible applications of AOTs in both developing and industrialized countries around the world in the framework of “A crosscutting and comprehensive look at environmental problems”. The book is aimed at professionals and academics worldwide, working in the areas of water resources, water supply, environmental protection, and will be a useful information source for decision and policy makers and other stakeholders working on solutions for environmental problems.

American Government 3e

Author: Glen Krutz
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 1475

Book Description
American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement. This is an adaptation of American Government 3e by OpenStax. You can access the textbook for free at openstax.org. Minor editorial changes were made to ensure a better reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Advanced Data Mining and Applications

Author: Xiaochun Yang
Publisher: Springer Nature
ISBN: 3031466616
Category : Computers
Languages : en
Pages : 848

Book Description
This book constitutes the refereed proceedings of the 19th International Conference on Advanced Data Mining and Applications, ADMA 2023, held in Shenyang, China, during August 21–23, 2023. The 216 full papers included in this book were carefully reviewed and selected from 503 submissions. They were organized in topical sections as follows: Data mining foundations, Grand challenges of data mining, Parallel and distributed data mining algorithms, Mining on data streams, Graph mining and Spatial data mining.