Author: William Arruda Publisher: ASTD ISBN: 9781949036756 Category : Business & Economics Languages : en Pages : 0
Book Description
A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Author: William Arruda Publisher: Association for Talent Development ISBN: 1949036766 Category : Business & Economics Languages : en Pages : 248
Book Description
What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Author: Melody Karle Publisher: Rowman & Littlefield ISBN: 1442278889 Category : Language Arts & Disciplines Languages : en Pages : 165
Book Description
Managing the Digital You: Where and How to Keep and Organize Your Digital Life is a much-needed guide for those struggling with how to manage and preserve their digital items. Starting with a values assessment, this book helps readers identify what items are important to them personally so that they can effectively prioritize their time and effort. Covering multimedia, correspondence, legacy planning, password protection, photos, non-digital documents, financial and legal documents, and even social media archiving, this comprehensive text addresses how to get started and how to develop a plan for managing existing and future items. Features include: Value assessment exercises to help readers identify what is a preservation priority to them personally Best practices for managing digital financial and legal documents How to save things from multiple devices, as well as social media sites Recommendations for scheduling maintenance activities and automating backup Guidelines for creating a personal management plan so that users are prepared to handle new and existing documents, photos, and other digital material for ongoing access After reading this short primer, readers will be ready to: better organize and identify what they already have in a digital form, have a personal plan for knowing what to discard and what to retain, know how to digitize papers, photographs, voicemail, preserve email and social media postings, and set up a workable long-term file naming and organizational structure.
Author: Anand Swaminathan Publisher: John Wiley & Sons ISBN: 1119433770 Category : Business & Economics Languages : en Pages : 241
Book Description
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Author: Steven Van Belleghem Publisher: Kogan Page Publishers ISBN: 074947324X Category : Business & Economics Languages : en Pages : 208
Book Description
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Author: David Gaughran Publisher: David Gaughran ISBN: 9187109476 Category : Language Arts & Disciplines Languages : en Pages : 132
Book Description
Publish like a pro and start building your audience today with the most comprehensive guide on the market. Packed with practical, actionable advice, this brand new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and finding readers. · Boost your writing career with marketing strategies that are proven to sell more books. · Get expert tips on platform building, blogging and social media. · Discover which approaches are best for selling fiction vs. non-fiction. · Implement powerful ways to make your ebooks more discoverable. · Increase your visibility by optimizing keywords and categories. · Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters...
Author: Stephanie Humphrey Publisher: ISBN: 9780578741222 Category : Languages : en Pages : 160
Book Description
This book gives readers an understanding of all of the electronic entities that make up their digital footprint, and how that digital footprint leads to their personal brand. There is an emphasis on responsible social media use, with topics covering cyber bullying and sexting. The book also helps people develop and grow a positive personal brand online, with LinkedIn and content strategy tips as well. The target demographic for this book is middle and high school students, but it is also appropriate for early college students and adult professionals can benefit.
Author: Erica Dhawan Publisher: St. Martin's Press ISBN: 1250246539 Category : Business & Economics Languages : en Pages : 180
Book Description
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Author: Peter Weill Publisher: Harvard Business Press ISBN: 163369271X Category : Business & Economics Languages : en Pages : 167
Book Description
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Author: Dr. Archibald D. Hart Publisher: Baker Books ISBN: 1441241698 Category : Religion Languages : en Pages : 194
Book Description
In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
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Author: William Arruda
Author: William Arruda
Author: Melody Karle
Author: Anand Swaminathan
Author: Steven Van Belleghem
Author: David Gaughran
Author: Stephanie Humphrey
Author: Erica Dhawan
Author: Peter Weill
Author: Dr. Archibald D. Hart