Focus Group Methodology

Author: Pranee Liamputtong
Publisher: SAGE Publications
ISBN: 1847879098
Category : Social Science
Languages : en
Pages : 225

Book Description
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.

Focus Groups

Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238

Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Conducting Focus Groups for Business and Management Students

Author: Caroline J. Oates
Publisher: SAGE
ISBN: 152641614X
Category : Social Science
Languages : en
Pages : 105

Book Description
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Focus Groups for the Social Science Researcher

Author: Jennifer Cyr
Publisher: Cambridge University Press
ISBN: 1107189160
Category : Political Science
Languages : en
Pages : 145

Book Description
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.

Focus Groups in Social Research

Author: Michael Bloor
Publisher: SAGE
ISBN: 9780761957430
Category : Social Science
Languages : en
Pages : 126

Book Description
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Researching the Vulnerable

Author: Pranee Liamputtong
Publisher: SAGE Publications Limited
ISBN: 9781412912532
Category : Social Science
Languages : en
Pages : 264

Book Description
This book takes as its starting point the particular considerations and sensitivities of being a researcher faced with a subject group at the margins of society, and explores the ethical, practical, and methodological implications of working with such groups. Author Pranee Liamputtong explores qualitative methods using examples, drawn from around the world, and from the wide variety of contexts that might count as 'researching the vulnerable'. Numerous salient points for the conduct of research within vulnerable groups of people, including ethical and moral issues, are considered, and discussed in the context of sensitive and innovative research methods.

Focus Groups

Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204

Book Description
Publisher description

This Is Service Design Doing

Author: Marc Stickdorn
Publisher: "O'Reilly Media, Inc."
ISBN: 1491927135
Category : Business & Economics
Languages : en
Pages : 1156

Book Description
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Focus Groups as Qualitative Research

Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761903437
Category : Social Science
Languages : en
Pages : 92

Book Description
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.

Focus Group Practice

Author: Claudia Puchta
Publisher: SAGE
ISBN: 9780761966913
Category : Social Science
Languages : en
Pages : 188

Book Description
0761966900.