Graphic Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153

Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Digital Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156

Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.

Digital Design Media

Author: William J. Mitchell
Publisher: John Wiley & Sons
ISBN: 9780471286660
Category : Architecture
Languages : en
Pages : 516

Book Description
In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.

Introduction to Graphic Design Methodologies and Processes

Author: John Bowers
Publisher: John Wiley & Sons
ISBN: 1118157516
Category : Design
Languages : en
Pages : 149

Book Description
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.

Graphic Design Theory

Author: Meredith Davis
Publisher:
ISBN: 9780500290491
Category : Commercial art
Languages : en
Pages : 0

Book Description
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.

Principles of Modern Digital Design

Author: Parag K. Lala
Publisher: John Wiley & Sons
ISBN: 0470072962
Category : Computers
Languages : en
Pages : 450

Book Description
PRINCIPLES OF MODERN DIGITAL DESIGN FROM UNDERLYING PRINCIPLES TO IMPLEMENTATION—A THOROUGH INTRODUCTION TO DIGITAL LOGIC DESIGN With this book, readers discover the connection between logic design principles and theory and the logic design and optimization techniques used in practice. Therefore, they not only learn how to implement current design techniques, but also how these techniques were developed and why they work. With a deeper understanding of the underlying principles, readers become better problem-solvers when faced with new and difficult digital design challenges. Principles of Modern Digital Design begins with an examination of number systems and binary code followed by the fundamental concepts of digital logic. Next, readers advance to combinational logic design. Armed with this foundation, they are then introduced to VHDL, a powerful language used to describe the function of digital circuits and systems. All the major topics needed for a thorough understanding of modern digital design are presented, including: Fundamentals of synchronous sequential circuits and synchronous sequential circuit design Combinational logic design using VHDL Counter design Sequential circuit design using VHDL Asynchronous sequential circuits VHDL-based logic design examples are provided throughout the book to illustrate both the underlying principles and practical design applications. Each chapter is followed by exercises that enable readers to put their skills into practice by solving realistic digital design problems. An accompanying website with Quartus II software enables readers to replicate the book’s examples and perform the exercises. This book can be used for either a two- or one-semester course for undergraduate students in electrical and computer engineering and computer science. Its thorough explanation of theory, coupled with examples and exercises, enables both students and practitioners to master and implement modern digital design techniques with confidence.

Digital Foundations

Author: xtine burrough
Publisher: Peachpit Press
ISBN: 0132104237
Category :
Languages : en
Pages : 563

Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

High-speed Digital Design

Author: Howard W. Johnson
Publisher:
ISBN: 9780133957242
Category : Technology & Engineering
Languages : en
Pages : 447

Book Description
Focused on the field of knowledge lying between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and help fix their latest design problems. The scope of the material covered includes signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz). This volume will be of practical use to digital logic designers, staff and senior communications scientists, and all those interested in digital design.

High-Speed Digital System Design

Author: Stephen H. Hall
Publisher: Wiley-IEEE Press
ISBN:
Category : Computers
Languages : en
Pages : 376

Book Description
The importance of interconnect design - Ideal transmission line fundamentals - Crosstalk - Nonideal interconnect issues - Connectors, packages, and vias - Nonideal return paths, simultaneous switching noise, and power delivery - Buffer modeling - Digital timing analysis - Design methodologies - Radiated emissions compliance and system noise minimization - High-speed measurement techniques.

Digital Design

Author: Frank Vahid
Publisher: John Wiley & Sons
ISBN:
Category : Computers
Languages : en
Pages : 558

Book Description
"Digital Design provides a modern approach to learning the increasingly important topic of digital systems design. The text's focus on register-transfer-level design and present-day applications not only leads to a better appreciation of computers and of today's ubiquitous digital devices, but also provides for a better understanding of careers involving digital design and embedded system design. The book's key features include: An emphasis on register-transfer-level (RTL) design, the level at which most digital design is practiced today, giving readers a modern perspective of the field's applicability. Yet, coverage stays bottom-up and concrete, starting from basic transistors and gates, and moving step-by-step up to more complex components. Extensive use of basic examples to teach and illustrate new concepts, and of application examples, such as pacemakers, ultrasound machines, automobiles, and cell phones, to demonstrate the immediate relevance of the concepts. Separation of basic design from optimization, allowing development of a solid understanding of basic design, before considering the more advanced topic of optimization. Flexible organization, enabling early or late coverage of optimization methods or of HDLs, and enabling choice of VHDL, Verilog, or SystemC HDLs. Career insights and advice from designers with varying levels of experience. A clear bottom-up description of field-programmable gate arrays (FPGAs). About the Author: Frank Vahid is a Professor of Computer Science & Engineering at the University of California, Riverside. He holds Electrical Engineering and Computer Science degrees; has worked/consulted for Hewlett Packard, AMCC, NEC, Motorola, and medical equipment makers; holds 3 U.S. patents; has received several teaching awards; helped setup UCR's Computer Engineering program; has authored two previous textbooks; and has published over 120 papers on digital design topics (automation, architecture, and low-power).