Author: Valerie Khoo
Publisher: John Wiley & Sons
ISBN: 1118387511
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
Outlaw
Author: Trent Leyshan
Publisher: John Wiley & Sons
ISBN: 1118524071
Category : Business & Economics
Languages : en
Pages : 199
Book Description
How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in each of us. Outlaw explains that the world's best salespeople don't just sell; they fight for a worthy cause. They don't just pitch the customer; instead, they reframe the customer's and the market's expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals. Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneurs Features proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professional Written by a sales expert and trainer whose clients include many of Australia's most successful sales-driven firms Perfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.
Publisher: John Wiley & Sons
ISBN: 1118524071
Category : Business & Economics
Languages : en
Pages : 199
Book Description
How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in each of us. Outlaw explains that the world's best salespeople don't just sell; they fight for a worthy cause. They don't just pitch the customer; instead, they reframe the customer's and the market's expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals. Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneurs Features proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professional Written by a sales expert and trainer whose clients include many of Australia's most successful sales-driven firms Perfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.
Stop Playing Safe
Author: Margie Warrell
Publisher: John Wiley & Sons
ISBN: 1118505581
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to action for anyone who has ever felt that their work was not revealing their true potential for personal progression and career development. It will give you the conviction and courage to become bolder in your career, to perform better and enjoy your work more. Margie points out that ‘fear’ seems to be our new state of ‘normal’ as we deal with economic uncertainty, job insecurity and constant change management in the workplace. In times like these, all our instincts tell us to play safe and avoid risk. Yet courage and bold action are the keys to reaping the rewards of exceptional success in your career. Supported by case studies, insights and advice from a range of high-profile Australian and international entrepreneurs, Stop Playing Safe shares tactics you can put into practice to achieve personal fulfilment and professional success. It will help you clarify your career purpose and maximise your work value. It offers solutions for dealing with change management and will encourage you to pursue your career goals with renewed vigour and empowerment. Margie Warrell grew up on a dairy farm in rural Australia and has lived in the US She is the best-selling author of Find Your Courage and CEO of Global Courage Her clients include the United Nations Foundation, NASA, Ernst & Young, Bechtel, Best Buy, Accenture, AOL, Covidien, ADT, United Healthcare, and ExxonMobil You will keep coming back to this book as you move forward in your career, using it as a ready reference to progress through each stage and tackle each new challenge. "Adapting to change an taking chances are critical to your success. This book will help you with both. Get it, read it, enjoy the results." – Jon Gordon, author of The Energy Bus and The Seed. “Stop Playing Safe will help you harness the courage to take the risks that make sense-and give you the success you want." - Randy Gage, Author of Risky Is the New Safe “Practical, powerful, and inspiring. In uncertain times, it's a guidebook you can't afford not to read as it spells out exactly how to handle your challenges and find the confidence to speak up, adapt and get ahead in the new economy. Everyone in your company should read it!" - Suzi Pomerantz, author, Master coach, and CEO of Innovative Leadership International. “Stop Playing Safe is one of those rare books that is at once original, inspirational, and above all, useful.” - Bill Treasurer, President of Giant Leap Consulting and author, Courage Goes to Work. "Stop Playing Safe provides a roadmap to navigate uncertainty and find the courage to create meaningful changes in your workplace, career and life." - Rebecca Heino, Professor of Management, McDonough School of Business, Georgetown University “Margie Warrell provides powerful and practical advice for overcoming our innate fear of risk and vulnerability. It bears reading and re-reading for all who strive to become their best selves." - Dr Gordon Livingston, Author of Too Soon Old, Too Late Smart "Margie is a true expert on the science of success. Her new book is both inspiring and practical. It's a powerful manual for creating the life of your dreams.” - Siimon Reynolds, author of Why People Fail
Publisher: John Wiley & Sons
ISBN: 1118505581
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to action for anyone who has ever felt that their work was not revealing their true potential for personal progression and career development. It will give you the conviction and courage to become bolder in your career, to perform better and enjoy your work more. Margie points out that ‘fear’ seems to be our new state of ‘normal’ as we deal with economic uncertainty, job insecurity and constant change management in the workplace. In times like these, all our instincts tell us to play safe and avoid risk. Yet courage and bold action are the keys to reaping the rewards of exceptional success in your career. Supported by case studies, insights and advice from a range of high-profile Australian and international entrepreneurs, Stop Playing Safe shares tactics you can put into practice to achieve personal fulfilment and professional success. It will help you clarify your career purpose and maximise your work value. It offers solutions for dealing with change management and will encourage you to pursue your career goals with renewed vigour and empowerment. Margie Warrell grew up on a dairy farm in rural Australia and has lived in the US She is the best-selling author of Find Your Courage and CEO of Global Courage Her clients include the United Nations Foundation, NASA, Ernst & Young, Bechtel, Best Buy, Accenture, AOL, Covidien, ADT, United Healthcare, and ExxonMobil You will keep coming back to this book as you move forward in your career, using it as a ready reference to progress through each stage and tackle each new challenge. "Adapting to change an taking chances are critical to your success. This book will help you with both. Get it, read it, enjoy the results." – Jon Gordon, author of The Energy Bus and The Seed. “Stop Playing Safe will help you harness the courage to take the risks that make sense-and give you the success you want." - Randy Gage, Author of Risky Is the New Safe “Practical, powerful, and inspiring. In uncertain times, it's a guidebook you can't afford not to read as it spells out exactly how to handle your challenges and find the confidence to speak up, adapt and get ahead in the new economy. Everyone in your company should read it!" - Suzi Pomerantz, author, Master coach, and CEO of Innovative Leadership International. “Stop Playing Safe is one of those rare books that is at once original, inspirational, and above all, useful.” - Bill Treasurer, President of Giant Leap Consulting and author, Courage Goes to Work. "Stop Playing Safe provides a roadmap to navigate uncertainty and find the courage to create meaningful changes in your workplace, career and life." - Rebecca Heino, Professor of Management, McDonough School of Business, Georgetown University “Margie Warrell provides powerful and practical advice for overcoming our innate fear of risk and vulnerability. It bears reading and re-reading for all who strive to become their best selves." - Dr Gordon Livingston, Author of Too Soon Old, Too Late Smart "Margie is a true expert on the science of success. Her new book is both inspiring and practical. It's a powerful manual for creating the life of your dreams.” - Siimon Reynolds, author of Why People Fail
Digilogue
Author: Anders Sorman-Nilsson
Publisher: John Wiley & Sons
ISBN: 1118641388
Category : Business & Economics
Languages : en
Pages : 263
Book Description
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Publisher: John Wiley & Sons
ISBN: 1118641388
Category : Business & Economics
Languages : en
Pages : 263
Book Description
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Learn Small Business Startup in 7 Days
Author: Heather Smith
Publisher: John Wiley & Sons
ISBN: 073037825X
Category : Business & Economics
Languages : en
Pages : 244
Book Description
The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.
Publisher: John Wiley & Sons
ISBN: 073037825X
Category : Business & Economics
Languages : en
Pages : 244
Book Description
The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.
Epic Business
Author: Justin Breen
Publisher: Rhg Media Productions
ISBN: 9781734851014
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Epic Business is the first book written by BrEpic Founder/CEO Justin Breen. The book details how Breen founded BrEpic and turned it into a public relations powerhouse working with amazing visionary clients around the world. It reveals 30 secrets Breen learned from some of the world's top entrepreneurs and how he applied them to building his company.
Publisher: Rhg Media Productions
ISBN: 9781734851014
Category : Business & Economics
Languages : en
Pages : 158
Book Description
Epic Business is the first book written by BrEpic Founder/CEO Justin Breen. The book details how Breen founded BrEpic and turned it into a public relations powerhouse working with amazing visionary clients around the world. It reveals 30 secrets Breen learned from some of the world's top entrepreneurs and how he applied them to building his company.
The Power of Story
Author: James E. Loehr
Publisher: Simon and Schuster
ISBN: 0743294688
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Explains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.
Publisher: Simon and Schuster
ISBN: 0743294688
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Explains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
So You Want to Be a Writer
Author: Allison Tait
Publisher: Australian Writers' Centre Publishing
ISBN: 9780648555902
Category :
Languages : en
Pages : 236
Book Description
The ultimate all-in-one guide to making your writing dreams come true! Want to publish a novel or earn an income as a writer, but not sure how to go about it? In this book, authors Allison Tait and Valerie Khoo -- co-hosts of the popular So You Want To Be A Writer podcast -- will give you the steps you need to make your dream a reality. This is not a book about how to write. It's a book about how to be a successful writer. Inside, you'll discover the exact skills you need to make it as a writer including how to connect with people who will help your career grow, plus productivity tips for fitting everything into your already busy life. You'll also explore how to keep your creative juices flowing and where to find other writers just like you. This book lays out a blueprint to help you get started and thrive in the world of words. With advice from over 120 writers, you'll tap into proven wisdom and find the path that will lead YOU to success! Chapter 1: Ready to be a writer? Chapter 2: Your first few steps into the world of writing Chapter 3: What kind of writer do you want to be? Chapter 4: What skills do you need? Chapter 5: Finding your tribe Chapter 6: Where to find ideas Chapter 7: Dealing with other people Chapter 8: Do you want to go on a date? Chapter 9: How to make time to write Chapter 10: How to be creative when you're tired Chapter 11: Technology is your friend Chapter 12: What do you really want? Chapter 13: Don't just take our word for it Chapter 14: So now what? So You Want To Be A Writer is a beginner's guide for people who want to be writers. Like all good non-fiction books, we've broken it into sections so you can dip in and out as needed or read it from start to finish. We'll walk you through each stage, from deciding what kind of writer you want to be (don't laugh, this is a big question!), where to get ideas and how to share your writing dream with other people. We'll take you through how to get the words written, finding your writing community (and why you need one), harnessing your creativity, how to use technology and the business of being a writer. You'll discover tips about the writing process, getting the first publishing deal, dealing with editors, writing the book and everything in between, by authors such as Liane Moriarty, Michael Robotham, Nick Earls, Charlotte Wood, Jane Harper, Di Morrissey, Garry Disher, Jaclyn Moriarty, Andy Griffiths, Jackie French, Veronica Roth, Jay Kristoff and more. Literary authors, commercial fiction authors, non-fiction authors, publishers, agents, crime authors, romance authors, children's authors, young adult authors, freelance writers, content writers - you name it, we've got them, Australian and international. This is a masterclass in writing and an incredible resource in itself. So what are you waiting for? If you want to be a writer, the time to start is now!
Publisher: Australian Writers' Centre Publishing
ISBN: 9780648555902
Category :
Languages : en
Pages : 236
Book Description
The ultimate all-in-one guide to making your writing dreams come true! Want to publish a novel or earn an income as a writer, but not sure how to go about it? In this book, authors Allison Tait and Valerie Khoo -- co-hosts of the popular So You Want To Be A Writer podcast -- will give you the steps you need to make your dream a reality. This is not a book about how to write. It's a book about how to be a successful writer. Inside, you'll discover the exact skills you need to make it as a writer including how to connect with people who will help your career grow, plus productivity tips for fitting everything into your already busy life. You'll also explore how to keep your creative juices flowing and where to find other writers just like you. This book lays out a blueprint to help you get started and thrive in the world of words. With advice from over 120 writers, you'll tap into proven wisdom and find the path that will lead YOU to success! Chapter 1: Ready to be a writer? Chapter 2: Your first few steps into the world of writing Chapter 3: What kind of writer do you want to be? Chapter 4: What skills do you need? Chapter 5: Finding your tribe Chapter 6: Where to find ideas Chapter 7: Dealing with other people Chapter 8: Do you want to go on a date? Chapter 9: How to make time to write Chapter 10: How to be creative when you're tired Chapter 11: Technology is your friend Chapter 12: What do you really want? Chapter 13: Don't just take our word for it Chapter 14: So now what? So You Want To Be A Writer is a beginner's guide for people who want to be writers. Like all good non-fiction books, we've broken it into sections so you can dip in and out as needed or read it from start to finish. We'll walk you through each stage, from deciding what kind of writer you want to be (don't laugh, this is a big question!), where to get ideas and how to share your writing dream with other people. We'll take you through how to get the words written, finding your writing community (and why you need one), harnessing your creativity, how to use technology and the business of being a writer. You'll discover tips about the writing process, getting the first publishing deal, dealing with editors, writing the book and everything in between, by authors such as Liane Moriarty, Michael Robotham, Nick Earls, Charlotte Wood, Jane Harper, Di Morrissey, Garry Disher, Jaclyn Moriarty, Andy Griffiths, Jackie French, Veronica Roth, Jay Kristoff and more. Literary authors, commercial fiction authors, non-fiction authors, publishers, agents, crime authors, romance authors, children's authors, young adult authors, freelance writers, content writers - you name it, we've got them, Australian and international. This is a masterclass in writing and an incredible resource in itself. So what are you waiting for? If you want to be a writer, the time to start is now!