Everywhere

Author: Larry Weber
Publisher: John Wiley & Sons
ISBN: 1118016297
Category : Business & Economics
Languages : en
Pages : 253

Book Description
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

New York Magazine

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 166

Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

The Bachelor's Guide To Life

Author: Jason Rich
Publisher: iUniverse
ISBN: 0595355935
Category : Self-Help
Languages : en
Pages : 239

Book Description
The Bachelor's Guide To Life is jam-packed with detailed information and answers to common questions that every single guy has as they strive to achieve happiness and success. Discover the secrets for finding and creating the perfect bachelor pad, dating, personal grooming, managing finances, finding an awesome job, enjoying free time and planning for the future. Read interviews with experts and learn about products and services that can improve the quality of life of any single guy. The Bachelor's Guide To Life is ideal for college students, recent graduates, guys who are recently divorced, singly guys looking to improve their lives and "metrosexuals" everywhere.

Advertising by Design

Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 111897106X
Category : Design
Languages : en
Pages : 670

Book Description
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Out

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 148

Book Description
Out is a fashion, style, celebrity and opinion magazine for the modern gay man.

The Art of Preserving the Hair; on Popular Principles: Including an Account of the Diseases to which it is Liable. New Edition. MS. Note

Author: James RENNIE (Surgeon.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 278

Book Description

The Art of Living

Author: John Sellars
Publisher: Routledge
ISBN: 1351772740
Category : Philosophy
Languages : en
Pages : 388

Book Description
This title was first published in 2003. Presenting philosophy as an art concerned with one’s way of life, Sellars draws on Socratic and Stoic philosophical resources and argues for the ancient claim that philosophy is primarily expressed in one’s behaviour. The book considers the relationship between philosophy and biography, and the bearing that this relationship has on debates concerning the nature and function of philosophy. Questioning the premise that philosophy can only be conceived as a rational discourse, Sellars presents it instead as an art (techne) that combines both ’logos’ (rational discourse) and ’askesis’ (training), and suggests that this will make it possible to understand better the relationship between philosophy and biography. The first part of this book outlines the Socratic conception of philosophy as an art and the Stoic development of this idea into an art of living, as well as considering some of the ancient objections to the Stoic conception. Part Two goes on to examine the relationship between philosophical discourse and exercises in Stoic philosophy. Taking the literary form of such exercises as central, the author analyses two texts devoted to philosophical exercises by Epictetus and Marcus Aurelius.

Accidental Branding

Author: David Vinjamuri
Publisher: John Wiley & Sons
ISBN: 0470282088
Category : Business & Economics
Languages : en
Pages : 226

Book Description
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

The Art of Theatrical Sound Design

Author: Victoria Deiorio
Publisher: Bloomsbury Publishing
ISBN: 147425781X
Category : Performing Arts
Languages : en
Pages : 241

Book Description
Emphasising the artistry behind the decisions made by theatrical sound designers, this guide is for anyone seeking to understand the nature of sound and how to apply it to the stage. Through tried-and-tested advice and lessons in practical application, The Art of Theatrical Sound Design allows developing artists to apply psychology, physiology, sociology, anthropology and all aspects of sound phenomenology to theatrical sound design. Structured in three parts, the book explores, theoretically, how human beings perceive the vibration of sound; offers exercises to develop support for storytelling by creating an emotional journey for the audience; considers how to collaborate and communicate as a theatre artist; and discusses how to create a cohesive sound design for the stage.

The Art of Shaving

Author: Myriam Zaoui
Publisher: Clarkson Potter
ISBN: 0307481638
Category : Health & Fitness
Languages : en
Pages : 114

Book Description
The average man will shave approximately 20,000 times over the course of his life, spending the equivalent of 139 full days doing it. He will shave off 27 feet of hair, from a total of 30,000 whiskers on his face. And he will probably be doing something wrong. So he’ll suffer nicks and cuts, ingrown hairs, and rashes; his five-o’clock shadow will arrive before lunch, his neck will be irritated and red, and he’ll get razor burn. Instead of reaping the benefits of a daily grooming regimen, he’ll only suffer. Needlessly. The Art of Shaving will solve his problems (as well as the related problems of anybody whose cheek gets burned by his razor stubble). He’ll choose the correct brush and razor and blade; he’ll take more time lathering up properly and less time tending to bloody shirt collars. He’ll feel better and look better. And he’ll adjust his perception of this morning ritual, bringing art and passion to a daily routine.