Baijiu

Baijiu PDF Author: Derek Sandhaus
Publisher: Viking
ISBN: 9780143800132
Category : Alcohol
Languages : en
Pages : 0

Book Description
Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China - the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu- The Essential Guide to Chinese Spirits.

Drunk in China

Drunk in China PDF Author: Derek Sandhaus
Publisher: U of Nebraska Press
ISBN: 1640122591
Category : Biography & Autobiography
Languages : en
Pages : 347

Book Description
2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.

Tales of Old Hong Kong

Tales of Old Hong Kong PDF Author: Derek Sandhaus
Publisher: Tales
ISBN: 9789881866721
Category : History
Languages : en
Pages : 0

Book Description
Pirates, plagues, pistols and poisons; with adventure of all varieties, the third instalment of the popular 'Tales' series is a rollicking journey into colonial Hong Kong. A collection of historical odds and ends - stories, quotations, cartoons, postcards and drawings - recount in thrilling detail how a 'barren rock' seemingly destined to fail rose to become one of the richest trading outposts in Asia.

Drunk in China

Drunk in China PDF Author: Derek Sandhaus
Publisher: U of Nebraska Press
ISBN: 1640122613
Category : Biography & Autobiography
Languages : en
Pages : 320

Book Description
China is one of the world’s leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China’s most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus’s journey of discovery into the world’s oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation’s borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.

Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China PDF Author: Melanie Bobik
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892715
Category : Business & Economics
Languages : en
Pages : 65

Book Description
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Cork Dork

Cork Dork PDF Author: Bianca Bosker
Publisher: Penguin
ISBN: 0698195906
Category : Cooking
Languages : en
Pages : 353

Book Description
INSTANT NEW YORK TIMES BESTSELLER AND A NEW YORK TIMES CRITICS' PICK “Thrilling . . . [told] with gonzo élan . . . When the sommelier and blogger Madeline Puckette writes that this book is the Kitchen Confidential of the wine world, she’s not wrong, though Bill Buford’s Heat is probably a shade closer.” —Jennifer Senior, The New York Times Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine—until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession, and whether she, too, could become a “cork dork.” With boundless curiosity, humor, and a healthy dose of skepticism, Bosker takes the reader inside underground tasting groups, exclusive New York City restaurants, California mass-market wine factories, and even a neuroscientist’s fMRI machine as she attempts to answer the most nagging question of all: what’s the big deal about wine? What she learns will change the way you drink wine—and, perhaps, the way you live—forever. “Think: Eat, Pray, Love meets Somm.” —theSkimm “As informative as it is, well, intoxicating.” —Fortune

Craft Spirit World

Craft Spirit World PDF Author: Emily Miles
Publisher: Dog n Bone
ISBN: 9781909313538
Category : Cooking
Languages : en
Pages : 0

Book Description
"Craft Spirit World" presents over 100 of the finest drinks produced by distillers around the world—from Japanese Whiskey and Californian Tequila to English Brandy and Australian Gin. Distillation is as close as mankind has come to alchemy: turning everything from the humble potato to run-of-the-mill corn into glorious liquor. But there's nothing like industrialisation to suck the soul out of a process % and, with their vast column stills and bulk-buy mentality, that is exactly what the spirit-industry behemoths have managed to do. Cue the micro-distiller—a new breed of artisan producer reigniting our love of spirits and making drinks of quality rather than quantity. Artisan spirits can not only taste better, but each microdistiller has a tale to tell about the ingredients or the dream that led them to lovingly coax each drop of spirit from still to bottle. And we all love a good story. In "Craft Spirit World," over 100 of the best examples on the market of gin, vodka, rum, whisky, bourbon, cognac, and more are revealed, , coming from producers dotted across the globe—from New Zealand and South Africa to Scotland, Italy, Canada, and the United States. Each entry then covers the history behind the drink, where to get it, and, most importantly, what it tastes like.

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics PDF Author: Adeline Alonso Ugaglia
Publisher: Springer
ISBN: 3319986333
Category : Business & Economics
Languages : en
Pages : 548

Book Description
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.

Luxury Brands in China and India

Luxury Brands in China and India PDF Author: Glyn Atwal
Publisher: Springer
ISBN: 1137547154
Category : Business & Economics
Languages : en
Pages : 263

Book Description
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Hacking Chinese

Hacking Chinese PDF Author: Olle Linge
Publisher:
ISBN: 9781530334889
Category :
Languages : en
Pages : 246

Book Description
Learning Chinese can be frustrating and difficult, partly because it's very different from European languages. Following a teacher, textbook or language course is not enough. They show you the characters, words and grammar you need to become proficient in Chinese, but they don't teach you how to learn them! Regardless of what program you're in (if any), you need to take responsibility for your own learning. If you don't, you will miss many important things that aren't included in the course you're taking. If you study on your own, you need to be even more aware of what you need to do, what you're doing at the moment and the difference between them. Here are some of the questions I have asked and have since been asked many times by students: How do I learn characters efficiently? How do I get the most out of my course or teacher? Which are the best learning tools and resources? How can I become fluent in Mandarin? How can I improve my pronunciation? How do I learn successfully on my own? How can I motivate myself to study more? How can I fit learning Chinese into a busy schedule? The answers I've found to these questions and many others form the core of this book. It took eight years of learning, researching, teaching and writing to figure these things out. Not everybody has the time to do that! I can't go back in time and help myself learn in a better way, but I can help you! This book is meant for normal students and independent language learners alike. While it covers all major areas of learning, you won't learn Chinese just by reading this book. It's like when someone on TV teaches you how to cook: you won't get to eat the delicious dish just by watching the program; you have to do the cooking yourself. That's true for this book as well. When you apply what you learn, it will boost your learning, making every hour you spend count for more, but you still have to do the learning yourself. This is what a few readers have said about the book: "The book had me nodding at a heap of things I'd learnt the hard way, wishing I knew them when I started, as well as highlighting areas that I'm currently missing in my study." - Geoff van der Meer, VP engineering "This publication is like a bible for anyone serious about Chinese proficiency. It's easy for anyone to read and written with scientific precision." - Zachary Danz, foreign teacher, children's theatre artist About me I started learning Chinese when I was 23 (that's more than eight years ago now) and have since studied in many different situations, including serious immersion programs abroad, high-intensity programs in Sweden, online courses, as well as on the side while working or studying other things. I have also successfully used my Chinese in a graduate program for teaching Chinese as a second language, taught entirely in Chinese mostly for native speakers (the Graduate Institute for Teaching Chinese as a Second Language at National Taiwan Normal University). All these parts have contributed to my website, Hacking Chinese, where I write regularly about how to learn Mandarin.
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