The Austerity Olympics

Author: Janie Hampton
Publisher: Quarto Publishing Group USA
ISBN: 1781310017
Category : Sports & Recreation
Languages : en
Pages : 447

Book Description
‘An enthralling account.’ —Independent ‘A fascinating book … researched with an awesome thoroughness.’ —Daily Telegraph ‘Hampton’s excellent book should be compulsory reading for everyone involved in the 2012 London Olympics.’ —Daily Mail Critic’s Choice The budget for the 2012 Olympic village alone is already a billion pounds short. The likelihood of corporate sponsorship recedes with every day of the credit crunch. How on earth are we going to match the opening and closing ceremonies of Beijing, let along top them? Fortunately, London has been through just such hard times before in the run-up to an Olympics, and in 1948 it showed just how to run a fantastic Games on a tiny budget – indeed, make them all the better for it. Janie Hampton’s book about the last time the Olympics came to London is a tale of female competitors sewing their own kit, teams ferried to the Games on red London buses and billeted in Spartan hostels or even army camps, and the main stadium being hastily cleared of greyhound racing to allow the athletics to take place. The total budget was £760,000, great athletes like Emil Zatopek and Fanny Blankers-Koen thrilled the crowds, and at the end a profit was turned! This is a book that becomes more relevant and ironically entertaining every day nearer to 2012.

London 2012 Olympic Games the Official Book

Author: Sebastian Coe
Publisher: London 2012
ISBN: 9781847329240
Category : Sports & Recreation
Languages : en
Pages : 0

Book Description
The official London 2012 Olympic Games preview book, packed with features on all of the Games events, star athletes, venues, and stadiums Filled with expert and authoritative analysis by some of the world's leading sports writers, this stunning illustrated guide to the world's greatest sporting event is essential reading for sports aficionados everywhere. Packed with glorious photography and analysis of the star athletes and their prospects at the Games, this authoritative and comprehensive preview of the 30th Olympiad features a guide to each of the Olympic Games sports and venues, a brief history of the Games, and the competition schedule to ensure readers won't miss a moment of the action. Whether watching the Games live in London or from the comfort of one's own living room, this is the definitive resource.

London 2012 Olympic Games

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Policing the 2012 London Olympics

Author: Gary Armstrong
Publisher: Routledge
ISBN: 131774702X
Category : Social Science
Languages : en
Pages : 228

Book Description
The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics. This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It explains how police defined, monitored, prioritized, contained and investigated ‘Olympic-related’ crime, and how ‘Olympic-related’ policing connected to the policing of Newham. The authors examine how the threat of terrorism impacted on the everyday policing of the 2012 Olympics, as well as the exaggeration of other threats to the Games – such as youth gangs – for political reasons. The book also explores local resistance to Olympic policing, and the legacy of the Games with regard to policing, local housing, demographics and social exclusion. Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies, global studies and sociology.

The First London Olympics

Author: Rebecca Jenkins
Publisher: Piatkus
ISBN: 9780749929404
Category : Juvenile Nonfiction
Languages : en
Pages : 0

Book Description
In the summer that saw the first successful flight of the Zeppelin, a 140 acre site of scrubland in West London was transformed into the White City, which housed the 1908 Franco-British Exhibition - and a state-of-the-art stadium built to house the first London Olympics. The Olympics were organised by volunteers in just 18 months and at a fraction of the cost of the modern Olympics and yet, just as today, the sport was overshadowed by doping scandals and caused international uproar. The ferocious competitiveness of a US team dominated by New York Irish Americans led to a succession of 'scandals' culminating in the historic marathon when Italian confectioner baker Dorando Pietri's heroic efforts at the limits of exhaustion so entranced on-lookers that track officials helped him across the finish line. Coinciding with the 100th Anniversary of the first London Olympics, this delightful social and sporting history - illustrated with over 70 contemporary images - provides a thought-provoking contrast to the forthcoming 2012 Olympic Games.

The London Olympics and Urban Development

Author: Gavin Poynter
Publisher: Routledge
ISBN: 1317637453
Category : Business & Economics
Languages : en
Pages : 387

Book Description
As London sought to use the Olympics to achieve an ambitious programme of urban renewal in the relatively socially deprived East London it attracted global attention and sparked debate. This book provides an in-depth study of the transformation of East London as a result of the 2012 Summer Olympic and Paralympic Games. Government and event organisers use legacies of urban renewal to justify hosting the world’s leading sports mega-event, this book examines and evaluates those legacies. The London Olympics and Urban Development: the mega-event city is composed of new research, conducted by academics and policy makers. It combines case study analysis with conceptual insight into the role of a sports mega-events in transforming the city. It critically assesses the narrative of legacy as a framework for legitimizing urban changes and examines the use of this framework as a means of evaluating the outcomes achieved. This book is about that process of renewal, with a focus on the period following the 2012 Games and the diverse social, political and cultural implications of London’s use of the narrative of legacy.

London 2012 and the Post-Olympics City

Author: Phil Cohen
Publisher: Springer
ISBN: 1137489472
Category : Social Science
Languages : en
Pages : 463

Book Description
This book brings together a body of new research which looks both backwards and forwards to consider how far the London 2012 Olympic legacy has been delivered and how far it has been a hollow promise. Cohen and Watt consider the lessons that can be learnt from the London experience and aptly apply them other host cities, specifically Rio 2016 and Tokyo 2020. The Olympics are often described as a ‘mega-event’ in a way that assumes the host cities have no other existence outside, before or beyond the contexts imposed by the Games themselves. In terms of regeneration, the London 2012 Olympics promised to trigger a mega-regeneration project that was different to what had come before. This time the mistakes of other large-scale projects like London Docklands and Canary Wharf would be put right: top-down planning would be replaced by civic participation, communication and ‘the local’. This edited collection questions how far the 2012 London legacy really is different. In so doing, it brings fresh evidence, original insights and new perspectives to bear on the post-Olympics debate. A detailed and well-researched study, this book will be of great interest to scholars of urban geography, sociology, urban planning, and sports studies.

The Olympic Games Effect

Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284

Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Handbook of the London 2012 Olympic and Paralympic Games

Author: Vassil Girginov
Publisher: Routledge
ISBN: 0415671949
Category : Business & Economics
Languages : en
Pages : 338

Book Description
The Handbook of the London 2012 Olympic and Paralympic Games is an officially-licensed account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international sport scholars, researchers and writers, the book offers comprehensive analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes. Volume One: Making the Games, examines the build-up to London 2012, covering key topics such as: the bidding process planning and decision making financing the Games developing the infrastructure engaging national and international governing bodies of sport engaging the UK public engaging a global public developing a legacy programme the Cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

The Complete Book of the Olympics

Author: David Wallechinsky
Publisher: White Lion Publishing
ISBN: 9781845136956
Category : Sports & Recreation
Languages : en
Pages : 0

Book Description
David Wallechinsky's compendious book has long been the preeminent point of reference for sports enthusiasts and journalists alike Every sports writer assigned to cover the Games ensures they have their early copy of this prodigious work of reference, packed with absorbing anecdotes and essential statistics. A treasure trove of 116 years of Olympic history, it is also an amazingly readable book, for in the course of recording every single Olympic final since 1896, it concentrates on the strange, the memorable, and the unbelievable. Who knew (until reading this book) that croquet was once an Olympic sport, or tug of war, or that a 72-year-old once won a silver medal for target shooting? This new edition also has every finals result, recorded by the top eight competitors in every event at the Beijing Olympics, and full descriptions of rules and scoring for every event included for 2012. It is the one truly essential Olympics book.