Science Blogging

Author: Christie Wilcox
Publisher: Yale University Press
ISBN: 0300197551
Category : Computers
Languages : en
Pages : 288

Book Description
Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

Science Blogging

Author: Christie Wilcox
Publisher: Yale University Press
ISBN: 030022107X
Category : Computers
Languages : en
Pages : 285

Science Journalism

Author: Martin W Angler
Publisher: Routledge
ISBN: 1317369815
Category : Social Science
Languages : en
Pages : 274

Book Description
Science Journalism: An Introduction gives wide-ranging guidance on producing journalistic content about different areas of scientific research. It provides a step-by-step guide to mastering the practical skills necessary for covering scientific stories and explaining the business behind the industry. Martin W. Angler, an experienced science and technology journalist, covers the main stages involved in getting an article written and published; from choosing an idea, structuring your pitch, researching and interviewing, to writing effectively for magazines, newspapers and online publications. There are chapters dedicated to investigative reporting, handling scientific data and explaining scientific practice and research findings to a non-specialist audience. Coverage in the chapters is supported by reading lists, review questions and practical exercises. The book also includes extensive interviews with established science journalists, scholars and scientists that provide tips on building a career in science journalism, address what makes a good reporter and discuss the current issues they face professionally. The book concludes by laying out the numerous available routes into science journalism, such as relevant writing programs, fellowships, awards and successful online science magazines. For students of journalism and professional journalists at all levels, this book offers an invaluable overview of contemporary science journalism with an emphasis on professional journalistic practice and success in the digital age.

Writing Science

Author: Joshua Schimel
Publisher: OUP USA
ISBN: 0199760233
Category : Juvenile Nonfiction
Languages : en
Pages : 236

Book Description
This book takes an integrated approach, using the principles of story structure to discuss every aspect of successful science writing, from the overall structure of a paper or proposal to individual sections, paragraphs, sentences, and words. It begins by building core arguments, analyzing why some stories are engaging and memorable while others are quickly forgotten, and proceeds to the elements of story structure, showing how the structures scientists and researchers use in papers and proposals fit into classical models. The book targets the internal structure of a paper, explaining how to write clear and professional sections, paragraphs, and sentences in a way that is clear and compelling.

The Sciences’ Media Connection –Public Communication and its Repercussions

Author: Simone Rödder
Publisher: Springer Science & Business Media
ISBN: 9400720858
Category : Social Science
Languages : en
Pages : 375

Book Description
The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences’ media connection and its repercussions on science itself. They help to form a sound judgement on this recent development.

Mediated Geographies and Geographies of Media

Author: Susan P. Mains
Publisher: Springer
ISBN: 9401799695
Category : Social Science
Languages : en
Pages : 459

Book Description
This is the first comprehensive volume to explore and engage with current trends in Geographies of Media research. It reviews how conceptualizations of mediated geographies have evolved. Followed by an examination of diverse media contexts and locales, the book illustrates key issues through the integration of theoretical and empirical case studies, and reflects on the future challenges and opportunities faced by scholars in this field. The contributions by an international team of experts in the field, address theoretical perspectives on mediated geographies, methodological challenges and opportunities posed by geographies of media, the role and significance of different media forms and organizations in relation to socio-spatial relations, the dynamism of media in local-global relations, and in-depth case studies of mediated locales. Given the theoretical and methodological diversity of this book, it will provide an important reference for geographers and other interdisciplinary scholars working in cultural and media studies, researchers in environmental studies, sociology, visual anthropology, new technologies, and political science, who seek to understand and explore the interconnections of media, space and place through the examples of specific practices and settings.

The Science of Marketing

Author: Dan Zarrella
Publisher: Wiley
ISBN: 9781118138274
Category : Business & Economics
Languages : en
Pages : 208

Book Description
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

A Philosophy for the Science of Well-Being

Author: Anna Alexandrova
Publisher: Oxford University Press
ISBN: 0190677228
Category : Philosophy
Languages : en
Pages : 288

Book Description
Well-being, happiness and quality of life are now established objects of social and medical research. Does this science produce knowledge that is properly about well-being? What sort of well-being? The definition and measurement of these objects rest on assumptions that are partly normative, partly empirical and partly pragmatic, producing a great diversity of definitions depending on the project and the discipline. This book, written from the perspective of philosophy of science, formulates principles for the responsible production and interpretation of this diverse knowledge. Traditionally, philosophers' goal has been a single concept of well-being and a single theory about what it consists in. But for science this goal is both unlikely and unnecessary. Instead the promise and authority of the science depends on it focusing on the well-being of specific kinds of people in specific contexts. Skeptical arguments notwithstanding, this contextual well-being can be measured in a valid and credible way - but only if scientists broaden their methods to make room for normative considerations and address publicly and inclusively the value-based conflicts that inevitably arise when a measure of well-being is adopted. The science of well-being can be normative, empirical and objective all at once, provided that we line up values to science and science to values.

Common Knowledge

Author: Moira Cockell
Publisher: EPFL Press
ISBN: 2940222320
Category : Common sense
Languages : en
Pages : 258

Book Description
Structure is a central theme of construction, of interest to both engineers and architects; this book on architectural structures aims to facilitate the dialogue between these two professions. The chapters are organized into a progressive, step-by-step analysis of increasing complexity - a structural path - stressing an intuitive approach and conveying with diagrams and simple equations the requirements behind the dimensioning of all types of structures employed in construction. This approach is particularly useful for students, providing them with an intuitive understanding of form and function, as well as the insight to make their designs more sensible, coherent and elegant. "The art of structures" has been written for architects, civil engineers and construction professionals, and for all those need to acquire an intuitive and practical approach to the design and appropriate dimensioning of load bearing structures.

Finding Reliable Information Online

Author: Leslie F. Stebbins
Publisher: Rowman & Littlefield
ISBN: 1442253940
Category : Language Arts & Disciplines
Languages : en
Pages : 205

Book Description
We live in an information-saturated environment and spend far too much time searching, surfing, skimming, contributing, and organizing the information in our lives. We spend too little time immersing ourselves in reliable high quality information. We are often so buried in information and strapped for time that we grab information like it was fast food, without bothering to evaluate its quality. Finding Reliable Information Online: Adventures of an Information Sleuth uses stories or “information adventures” to illustrate the best approaches to searching for information and to help us develop our aptitude for locating high quality resources in a rapidly changing digital environment that is becoming proficient at monopolizing our attention with useless or unreliable information. This book is about taking charge of the search process and not handing over the reins to search engines like Google, Bing, or Yahoo to dictate what information we consume. Each chapter focuses on a quest for different types of information while digging deeper into the complexities of finding credible places to look for information and ways to think about evaluating it. As the Internet evolves and becomes more sophisticated, our strategies for finding and evaluating information need to evolve as well. The stories in this book range from investigating challenging research questions to exploring health issues and everyday life questions like finding a reliable restaurant or product review. These chapters go beyond the simple and more mechanical checklist approach to evaluating information, though these factors are also discussed.