Small Data

Author: Martin Lindstrom
Publisher: St. Martin's Press
ISBN: 1466892595
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Small Summaries for Big Data

Author: Graham Cormode
Publisher: Cambridge University Press
ISBN: 1108477445
Category : Computers
Languages : en
Pages : 279

Book Description
A comprehensive introduction to flexible, efficient tools for describing massive data sets to improve the scalability of data analysis.

Small Data, Big Disruptions

Author: Martin Schwirn
Publisher: Red Wheel/Weiser
ISBN: 1632657430
Category : Business & Economics
Languages : en
Pages : 228

Book Description
A method to find and connect the small data clues that show what the future’s big picture will look like. “Strategy decisions are like playing high-stakes blackjack, and scanning is the technique for counting cards. Martin Schwirn isn’t a pro gambler, but an expert in scanning.” —Bill Ralston, cofounder of Strategic Business Insights and author of Scenario Planning Handbook An organization’s future success depends on their decision makers’ ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow’s uncertainties? Small Data, Big Disruptions presents a tool kit to foresee coming changes: Understand why big data will not help you with understanding tomorrow’s disruptions. The future starts with small data—first. Learn the proven 4-step process to capture small data that help envision the future. See examples of how the process anticipated major disruptions. Implement the process in your organization and learn how to initiate meaningful actions. Small Data, Big Disruptions provides the information you need to anticipate the future, understand tomorrow’s market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It’s the difference between being ahead of the curve and struggling to catch up.

Small Wars, Big Data

Author: Eli Berman
Publisher: Princeton University Press
ISBN: 140089011X
Category : Political Science
Languages : en
Pages : 411

Book Description
How a new understanding of warfare can help the military fight today’s conflicts more effectively The way wars are fought has changed starkly over the past sixty years. International military campaigns used to play out between large armies at central fronts. Today's conflicts find major powers facing rebel insurgencies that deploy elusive methods, from improvised explosives to terrorist attacks. Small Wars, Big Data presents a transformative understanding of these contemporary confrontations and how they should be fought. The authors show that a revolution in the study of conflict--enabled by vast data, rich qualitative evidence, and modern methods—yields new insights into terrorism, civil wars, and foreign interventions. Modern warfare is not about struggles over territory but over people; civilians—and the information they might choose to provide—can turn the tide at critical junctures. The authors draw practical lessons from the past two decades of conflict in locations ranging from Latin America and the Middle East to Central and Southeast Asia. Building an information-centric understanding of insurgencies, the authors examine the relationships between rebels, the government, and civilians. This approach serves as a springboard for exploring other aspects of modern conflict, including the suppression of rebel activity, the role of mobile communications networks, the links between aid and violence, and why conventional military methods might provide short-term success but undermine lasting peace. Ultimately the authors show how the stronger side can almost always win the villages, but why that does not guarantee winning the war. Small Wars, Big Data provides groundbreaking perspectives for how small wars can be better strategized and favorably won to the benefit of the local population.

A Handbook of Small Data Sets

Author: David J. Hand
Publisher: CRC Press
ISBN: 1000064964
Category : Mathematics
Languages : en
Pages : 476

Book Description
This book should be of interest to statistics lecturers who want ready-made data sets complete with notes for teaching.

Big Data in Small Business

Author: Lund Pedersen, Carsten
Publisher: Edward Elgar Publishing
ISBN: 1839100168
Category : Business & Economics
Languages : en
Pages : 272

Book Description
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Storytelling with Data

Author: Cole Nussbaumer Knaflic
Publisher: John Wiley & Sons
ISBN: 1119002265
Category : Mathematics
Languages : en
Pages : 284

Book Description
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Big Data, Small Devices

Author: Donna Governor
Publisher:
ISBN: 9781681402765
Category : Big data
Languages : en
Pages : 0

Book Description
Now your students can transform their mobile phones and tablets into tools for learning about everything from weather to water quality. Big Data, Small Devices shows you how. This book is designed for Earth and environmental science teachers who want to help students tap into, organize, and deploy large data sets via their devices to investigate the world around them. Using the many available websites and free apps, students can learn to detect patterns among phenomena related to the atmosphere, biosphere, geosphere, hydrosphere, and seasons. Written by veteran teachers, Big Data, Small Devices is organized into two major parts. It covers tools that help you both find real-time data and understand what to do with the data. Then, the authors provide sample app-based activities that you can use as written or adapt to your specific needs. These days, opportunities to learn are as close as your students' personal technology. As the authors of Big Data, Small Devices note, " Allowing students to conduct investigations using their smart phone in app-based activities allows them to be more engaged in science investigations."

Big Data For Small Business For Dummies

Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119027039
Category : Business & Economics
Languages : en
Pages : 256

Book Description
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Analysis of Poverty Data by Small Area Estimation

Author: Monica Pratesi
Publisher: John Wiley & Sons
ISBN: 1118815017
Category : Mathematics
Languages : en
Pages : 485

Book Description
A comprehensive guide to implementing SAE methods for poverty studies and poverty mapping There is an increasingly urgent demand for poverty and living conditions data, in relation to local areas and/or subpopulations. Policy makers and stakeholders need indicators and maps of poverty and living conditions in order to formulate and implement policies, (re)distribute resources, and measure the effect of local policy actions. Small Area Estimation (SAE) plays a crucial role in producing statistically sound estimates for poverty mapping. This book offers a comprehensive source of information regarding the use of SAE methods adapted to these distinctive features of poverty data derived from surveys and administrative archives. The book covers the definition of poverty indicators, data collection and integration methods, the impact of sampling design, weighting and variance estimation, the issue of SAE modelling and robustness, the spatio-temporal modelling of poverty, and the SAE of the distribution function of income and inequalities. Examples of data analyses and applications are provided, and the book is supported by a website describing scripts written in SAS or R software, which accompany the majority of the presented methods. Key features: Presents a comprehensive review of SAE methods for poverty mapping Demonstrates the applications of SAE methods using real-life case studies Offers guidance on the use of routines and choice of websites from which to download them Analysis of Poverty Data by Small Area Estimation offers an introduction to advanced techniques from both a practical and a methodological perspective, and will prove an invaluable resource for researchers actively engaged in organizing, managing and conducting studies on poverty.