Persuasive Writing

Author: Nick Souter
Publisher: Sterling Publishing Company
ISBN: 9781402748363
Category : Business & Economics
Languages : en
Pages : 158

Book Description
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

Persuasive Business Writing

Author: Mary Cross
Publisher: AMACOM/American Management Association
ISBN: 9780814458983
Category : Business writing
Languages : en
Pages : 210

Book Description
Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.

Persuasive Business Proposals

Author: Tom Sant
Publisher: AMACOM/American Management Association
ISBN: 9780814427583
Category : Business & Economics
Languages : en
Pages : 260

Book Description
Use the latest technology and techniques to craft winning proposals.

The Guide to Persuasive Business Writing

Author: Royce Kay Murcherson
Publisher:
ISBN: 9781465223555
Category : Business & Economics
Languages : en
Pages : 286

Book Description
Each chapter includes questions or exercises and answer key.

Persuasive Writing

Author: Peter Frederick
Publisher: Pearson UK
ISBN: 0273746162
Category : Business & Economics
Languages : en
Pages : 132

Book Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Effective Business Writing

Author: Maryann V. Piotrowski
Publisher: Harper Collins
ISBN: 0062112007
Category : Language Arts & Disciplines
Languages : en
Pages : 164

Book Description
From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.

The Necessary Art of Persuasion

Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81

Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

HBR Guide to Persuasive Presentations

Author: Nancy Duarte
Publisher: Harvard Business Press
ISBN: 1422187101
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.

The Only Business Writing Book You'll Ever Need

Author: Laura Brown
Publisher: W. W. Norton & Company
ISBN: 0393635333
Category : Language Arts & Disciplines
Languages : en
Pages : 308

Book Description
A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely—whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.

I See What You Mean

Author: D. Joel Whalen
Publisher: SAGE
ISBN: 9780761900313
Category : Business & Economics
Languages : en
Pages : 284

Book Description
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.