Author: Helen Goworek Publisher: Wiley-Blackwell ISBN: 1405149922 Category : Design Languages : en Pages : 200
Book Description
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Author: James Clark Publisher: Bloomsbury Publishing ISBN: 1352011115 Category : Business & Economics Languages : en Pages : 292
Book Description
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author: Mehtap May Isen Publisher: diplom.de ISBN: 3842831374 Category : Business & Economics Languages : en Pages : 88
Book Description
Inhaltsangabe:Introduction: 1.1 Subject and background: The global economic situation by its ever-changing business dynamics, such as ambiguities about the market, fierce competition, consumer behaviour and their changing preferences significantly increases Business Management responsibilities. Today as never before people are concerned with the environment and social issues; rapidly rising oil prices, increasing transparency and consumer interest in how products are made and where they come from, pressures Business Managers to create a more transparent and sustainable industry. Especially Purchasing Managers play a key role in using their procurement function to foster sustainable development. Referring to an international study that was carried out by Capgemini Consulting, sustainability efforts constitute the second important business driver on multiple supply chain agendas for 2010 (Haarman et al., 2009). Companies are rapidly adopting the term into their business or corporate social responsibility (CSR) reports. However, a review of the literature will show that the tem sustainability has been inconsistently defined. More specifically, most of the recent sustainability research has examined issues such as environment, human rights and safety in a standalone fashion (Seuring et al., 2008). Especially Purchasing Managers fail to take the emerged challenge of sustainability into a more integrative perspective: They often limit their purchasing policies on environmental considerations only. More precisely, there does not appear to be a corporate strategy that integrates environmental and social issues together into one purchasing plan. Hence, the sustainability challenges pressures Purchasing Managers to take the effect of their purchasing actions on the triple bottom line (TBL) into account, which refers to people, planet and profit. 1.2 Reason for choice of subject: The clothing and textile industry is massive. It is worth over US$1trillion worldwide, and contributes to 7% of world exports and employs nearly 26 million people (Tokatli, 2007). Paying a greater attention to fashion retailers, the high street dynamic pushed the retail prices for clothing extremely down. Sadly, consumers are demanding more of low price clothing and consequently fashion becomes more and more disposable. In lieu thereof silent sounds approach mainstream retailers; sounds from degrading working conditions in manufacturing facilities and threatening environmental [...]
Author: Rosemary Varley Publisher: Bloomsbury Publishing ISBN: 1137354526 Category : Business & Economics Languages : en Pages : 356
Book Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Author: Laurence Lehmann-Ortega Publisher: Dunod ISBN: 2100872397 Category : Business & Economics Languages : en Pages : 228
Book Description
Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models. This new edition is enriched with recent examples and offers 50 real cases of invention or reinvention of the business model. They aim to inspire you to take action!
Author: Paul Baines Publisher: Oxford University Press, USA ISBN: 0198829256 Category : Languages : en Pages : 404
Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author: Rosemary Varley Publisher: Bloomsbury Publishing ISBN: 1350340553 Category : Business & Economics Languages : en Pages : 449
Book Description
Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Author: Harriet Posner Publisher: Laurence King Publishing ISBN: 178067807X Category : Design Languages : en Pages : 473
Book Description
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author: Kathryn McKelvey Publisher: John Wiley & Sons ISBN: 1119952441 Category : Design Languages : en Pages : 386
Book Description
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily. Fashion Design, 2nd Edition: Shows how the design process can be successfully applied to satisfy market needs and trends Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.
Author: Rosy Boardman Publisher: Routledge ISBN: 0429868987 Category : Business & Economics Languages : en Pages : 241
Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
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Author: Helen Goworek
Author: James Clark
Author: Mehtap May Isen
Author: Rosemary Varley
Author: Laurence Lehmann-Ortega
Author: Paul Baines
Author: Rosemary Varley
Author: Harriet Posner
Author: Kathryn McKelvey
Author: Rosy Boardman