Author: Steve Stoute Publisher: Avery ISBN: 1592407382 Category : Business & Economics Languages : en Pages : 322
Book Description
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
Author: Kerry Segrave Publisher: McFarland ISBN: 0786423943 Category : Social Science Languages : en Pages : 216
Book Description
The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.
Author: John Kenney Publisher: Simon and Schuster ISBN: 1451675550 Category : Fiction Languages : en Pages : 336
Book Description
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Author: Peter Dahlgren Publisher: SAGE Publications Limited ISBN: 9780803986718 Category : Language Arts & Disciplines Languages : en Pages : 224
Book Description
In counterpoint to conventional examinations of images of journalism which tend to concentrate on its informational role in the political process, this book provides a lively analysis of journalism in its other guise - as entertainment. In a series of interrelated studies, the authors examine the theoretical problems in assessing popular journalism and consider common examples of its manifestations - its relationship to media stars, the coverage of sport, and the presentation of news in a `popular' form.
Author: Rob Kenner Publisher: Simon and Schuster ISBN: 1982140305 Category : Biography & Autobiography Languages : en Pages : 464
Book Description
"The first in-depth biography of Nipsey Hussle, the hip hop mogul, artist, and activist whose transformative legacy inspired a generation with his motivational lyrics and visionary business savvy-before he was tragically shot down in the very neighborhood he was dedicated to building up"--
Author: Diane Maceachern Publisher: Penguin ISBN: 9781583333037 Category : Nature Languages : en Pages : 436
Book Description
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Author: Alex Frankel Publisher: Crown Currency ISBN: 1400051053 Category : Business & Economics Languages : en Pages : 255
Book Description
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
Author: Louise Downe Publisher: BIS Publishers ISBN: 9789063695439 Category : Business & Economics Languages : en Pages : 0
Book Description
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
Author: Victoria Carruthers Publisher: Lund Humphries Publishers Limited ISBN: 9781848221741 Category : Art Languages : en Pages : 0
Book Description
This is the definitive study of US artist Dorothea Tanning (1910-2012), positioning her as one of the most fascinating and significant creative forces to emerge from the 20th century. It provides a framework within which to consider the range and depth of Tanning's work, well beyond the better-known early surrealist works of the 1940s, and makes connections between her life experiences and thematic preoccupations. Extensively illustrated and featuring unpublished material from interviews which the author conducted with the artist between 2000 and 2009, this book will appeal to the general museum-going public as well as academics, students, curators and collectors.
Author: Allan W. Eckert Publisher: Ashland, Ky. : Jesse Stuart Foundation ISBN: 9780945084983 Category : Britanniques - Amérique du Nord - Histoire - 18e siècle Languages : en Pages : 0
Book Description
Maps on lining papers. A narrative account of the eighteenthcentury struggle of England and France in the Iroquois territory for dominance.
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Author: Steve Stoute
Author: Kerry Segrave
Author: John Kenney
Author: Peter Dahlgren
Author: Rob Kenner
Author: Diane Maceachern
Author: Alex Frankel
Author: Louise Downe
Author: Victoria Carruthers
Author: Allan W. Eckert