Tell to Win

Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274

Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Presenting to Win

Author: Jerry Weissman
Publisher: FT Press
ISBN: 0137005067
Category : Business & Economics
Languages : en
Pages : 293

Book Description
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit

Negotiate to Win!

Author: Patrick J. Collins
Publisher: Sterling Publishing Company, Inc.
ISBN: 9781402761225
Category : Business & Economics
Languages : en
Pages : 184

Book Description
'Negotiation is not just a process, itâ€TMs an attitude'--one that we all can learn. Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session. What he offers is much more than just a guide to "magic words" or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368

Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

The Will To Win

Author: Robert Herjavec
Publisher: Harper Collins
ISBN: 144340988X
Category : Business & Economics
Languages : en
Pages : 228

Book Description
In his bestselling business book Driven, Robert Herjavec, the co-star of CTV’s Shark Tank and former co-star of CBC’s Dragons’ Den, urged his readers to embrace risk, take control of their lives and stay true to their visions. Now, Herjavec pushes his readers even further toward greatness. Known for his honesty, integrity and powers of persuasion, Herjavec never fails to reach for the highest rung on the ladder. In The Will to Win, he shares some of his own secrets for greatness, whether it’s knowing when to be aggressive (and when not to be), when to talk and when to listen, or when and how to ask the right questions. And he reminds us that we all have the same 24 hours a day in which to maximize our future—it’s how we spend those hours that counts. Whether you are seeking to build the next big communications technology company, become the most respected teacher in your education system or make a lasting impact as an artist in your field, the most important decision you can make, according to Herjavec, is to reject mediocrity. Drawing on anecdotes from his own life and from the lives of celebrity friends such as Oprah, Georges St-Pierre and Celine Dion, he delivers valuable lessons that will guide readers to greater happiness and success.

Debrief to Win

Author: Robert C Teschner
Publisher: Rti Press
ISBN: 9781732929807
Category : Business & Economics
Languages : en
Pages : 302

Book Description
Former Air Force Top Gun, Rob "Cujo" Teschner, builds on his work as the U.S. Air Force's Subject Matter Expert on the fighter pilot Debrief as an instructor at the renowned U.S. Air Force Weapons School. He's adapted the Air Force high-performing team approach to Debriefing and introduces this process to help organizations achieve their all and build contexts where teams can thrive. Among the many important concepts Rob brings forward, he highlights: There's a difference between Taskwork and Teamwork, and most organizations are only focused on the Taskwork at the expense of team skills; Organizations must organize to develop trust; they do this by building Psychological Safety, a condition where people feel safe to talk about the truth; Leaders have to learn to become vulnerable and admit their faults. Only by leading as they want their teams to act will they inspire people to act the same; Institutionalizing the practice of debriefing can increase team performance significantly, allowing individuals and organizations to achieve new levels of success. In the end, the key to an organization's long-term success is its practice of accountability and the degree to which its leaders hold themselves and their teams accountable for the decisions they make. High-performing fighter teams have been practicing this version of accountable leadership since World War I. Debrief to Win is the resource every organization needs in order to start improving NOW. It's also the resource every organization needs to build a context where teams can truly thrive. Debrief to Win is a book that applies to all aspects of human performance, from the boardroom to the dining room, from high-performing professional teams to family teams of only two people. The Debrief is a life skill with far-reaching ramifications. This book offers deep insight into how individuals and organizations can harness this powerful tool for personal and professional gain.

Helping People Win at Work

Author: Ken Blanchard
Publisher: FT Press
ISBN: 0135094038
Category : Business & Economics
Languages : en
Pages : 196

Book Description
Ken Blanchard’s Leading at a Higher Level techniques are inspiring thousands of leaders to build high-performing organizations that make life better for everyone. Now, in Helping People Win at Work, Blanchard and WD-40 Company leader Garry Ridge reveal how WD-40 has used Blanchard’s techniques of Partnering for Performance with every employee--achieving levels of engagement and commitment that have fortified the bottom line. Ridge introduces WD-40 Company’s year-round performance review system, explaining its goals, features, and the cultural changes it requires. Next, he shares his leadership point of view: what he expects of people, what they can expect of him, and where his beliefs about leadership and motivation come from. Finally, Blanchard explains why WD-40 Company’s Partnering for Performance system works so well--and how to leverage its high-value techniques in your organization. In this book, you’ll learn how to: · Stop building failure into your mentoring of employees · Set goals using the SMART approach: specific, motivational, attainable, relevant and trackable · Help people move through all four stages of mastery · Create a culture that shares knowledge and encourages nonstop learning “I’m thrilled that the first book in our Leading at a Higher Level series is with Garry Ridge, president of WD-40 Company. For years I’ve been concerned about how people’s performance is evaluated. People are often forced into a normal distribution curve, or even worse, rank ordered. Not only does this not build trust, it also does not hold managers responsible for coaching people and helping them win. The manager’s responsibility is focused on sorting people out. When I was a college professor, I always gave my students the final exam at the beginning of the course and spent the rest of the semester helping them answer the questions so that they could get an A. Life is all about getting As, not some stupid normal distribution curve. Garry Ridge got this, and wow! What a difference it has made in WD-40 Company’s performance.” --Ken Blanchard “When I first heard Ken talk about giving his final exam at the beginning of the course and then teaching students the answers so they could get an A, it blew me away. Why don’t we do that in business? So that’s exactly what I did at WD-40 Company when we set up our ‘Don’t Mark My Paper, Help Me Get an A’ performance management system. Has it made a difference? You’d better believe it. Ever since we began the system, our company’s annual sales have more than tripled, from $100 million to more than $339 million. And we’ve accomplished this feat while making the company a great place to work.” --Garry Ridge

How to Win Friends and Influence People

Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Unaccountable

Author: Marty Makary
Publisher: Bloomsbury Publishing USA
ISBN: 1608198383
Category : Health & Fitness
Languages : en
Pages : 257

Book Description
Argues for more transparent, democratic and safer healthcare practices to keep patients better informed and hold poor-performing doctors and flawed systems accountable.

Nothing More to Tell

Author: Karen M. McManus
Publisher: Delacorte Press
ISBN: 059317593X
Category : Young Adult Fiction
Languages : en
Pages : 369

Book Description
NEW YORK TIMES BESTSELLER • From the critically acclaimed author of One of Us Is Lying comes a page-turning mystery about a group of old friends and the secrets that they keep. Four years ago, Brynn left Saint Ambrose School following the shocking murder of her favorite teacher—a story that made headlines after the teacher’s body was found by three Saint Ambrose students in the woods behind their school. The case was never solved. Now that Brynn is moving home and starting her dream internship at a true-crime show, she’s determined to find out what really happened. The kids who found Mr. Larkin are her way in, and her ex–best friend, Tripp Talbot, was one of them. Without his account of events, the other two kids might have gone down for Mr. Larkin’s murder—but instead, thanks to Tripp, they're now at the top of the Saint Ambrose social pyramid. Tripp’s friends have never forgotten what Tripp did for them that day, and neither has he. Just like he hasn’t forgotten that everything he told the police was a lie. Digging into the past is bound to shake up the present, and when Brynn begins to investigate what happened in the woods that day, she uncovers secrets that might change everything—about Saint Ambrose, about Mr. Larkin, and about her ex-best friend, Tripp Talbot. Four years ago someone got away with murder. More terrifying is that they might be closer than anyone thinks.