The Copy Editing And Headline Handbook

The Copy Editing And Headline Handbook PDF Author: Barbara Ellis
Publisher: Basic Books
ISBN: 0786751193
Category : Social Science
Languages : en
Pages : 358

Book Description
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.

Headlines and Deadlines

Headlines and Deadlines PDF Author: Robert E. Garst
Publisher:
ISBN: 9780231883443
Category : LANGUAGE ARTS & DISCIPLINES
Languages : en
Pages :

Book Description
A handbook meant to explain the technique of copy editing and the best standards of the metropolitan press to journalists. Includes a section on editing copies and another on writing headlines, with a condensed list of 'abused words' and 'headline vocabulary of related words' appended.

The Copyeditor's Handbook

The Copyeditor's Handbook PDF Author: Amy Einsohn
Publisher: Univ of California Press
ISBN: 0520271564
Category : Language Arts & Disciplines
Languages : en
Pages : 576

Book Description
The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. This book may be used for self-instruction or as a textbook in copyediting classes. The exercises are accompanied by answer keys and detailed line-by-line explanations. The third edition features • Updates reflecting the 16th edition of The Chicago Manual of Style and the most current editions of other major style manuals. • Additional updates to register technology-driven changes in onscreen editing procedures and typecoding. • A revised chapter on resources for editors. • Expanded bibliography and glossary.

The Copyeditor's Handbook

The Copyeditor's Handbook PDF Author: Amy Einsohn
Publisher: Univ of California Press
ISBN: 9780520932562
Category : Language Arts & Disciplines
Languages : en
Pages : 580

Book Description
The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

Strategic Copy Editing

Strategic Copy Editing PDF Author: John Russial
Publisher: Guilford Press
ISBN: 9781572309265
Category : Language Arts & Disciplines
Languages : en
Pages : 292

Book Description
This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.

The Copywriter's Handbook

The Copywriter's Handbook PDF Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431

Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Butcher's Copy-editing

Butcher's Copy-editing PDF Author: Judith Butcher
Publisher:
ISBN: 9780511324406
Category : Copy editing
Languages : en
Pages : 543

Book Description

The Concise Guide to Copy Editing

The Concise Guide to Copy Editing PDF Author: Paul LaRocque
Publisher: Marion Street Press, Inc.
ISBN: 9780972993715
Category : Copy editing
Languages : en
Pages : 162

Book Description
Conveniently organized to serve as a training tool for new or improving copy editors, this guide teaches how to best serve clients.
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