Author: Gita Mehta Publisher: Vintage ISBN: 0307814637 Category : History Languages : en Pages : 244
Book Description
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
Author: Zack Kruse Publisher: Univ. Press of Mississippi ISBN: 1496830555 Category : Literary Criticism Languages : en Pages : 238
Book Description
Steve Ditko (1927–2018) is one of the most important contributors to American comic books. As the cocreator of Spider-Man and sole creator of Doctor Strange, Ditko made an indelible mark on American popular culture. Mysterious Travelers: Steve Ditko and the Search for a New Liberal Identity resets the conversation about his heady and powerful work. Always inward facing, Ditko’s narratives employed superhero and supernatural fantasy in the service of self-examination, and with characters like the Question, Mr. A, and Static, Ditko turned ordinary superhero comics into philosophic treatises. Many of Ditko’s philosophy-driven comics show a clear debt to ideas found in Ayn Rand’s Objectivism. Unfortunately, readers often reduce Ditko’s work to a mouthpiece for Rand’s vision. Mysterious Travelers unsettles this notion. In this book, Zack Kruse argues that Ditko’s philosophy draws on a complicated network of ideas that is best understood as mystic liberalism. Although Ditko is not the originator of mystic liberalism, his comics provide a unique window into how such an ideology operates in popular media. Examining selections of Ditko’s output from 1953 to 1986, Kruse demonstrates how Ditko’s comics provide insight into a unique strand of American thought that has had a lasting impact.
Author: Arun Saldanha Publisher: U of Minnesota Press ISBN: 1452913072 Category : Languages : en Pages : 253
Book Description
"Psychedelic White is one of the most innovative, refreshingly different analyses of race I have read in the last decade." —Elizabeth Grosz, author of The Nick of Time: Politics, Evolution and the Untimely The village of Anjuna, located in the coastal Indian state of Goa, has been one of the premier destinations on the global rave scene for nearly two decades. The birthplace of Goa trance, the most psychedelic variety of electronic dance music, Anjuna first attracted adventurous Westerners in the 1970s who were drawn there by its tropical beaches, tolerant locals, and readily available drugs. Today, rave tourists travel to Goa to take part in round-the-clock dance parties and lose themselves in the crowds, the music, and the drugs. But do they really escape where they come from and who they are? A rich and theoretically sophisticated ethnography, Psychedelic White explains how race plays out in Goa’s white counterculture and grapples with how to make sense of racism when it is not supposed to be there. Goa is a site of particularly revealing forms of interracial collision, and contrary to author Arun Saldanha’s expectations that the nature of rave would create an inclusive atmosphere, he repeatedly witnessed stark segregation between white and Indian tourists. He came to understand race in its creative dimension as a shifting and fuzzy assemblage of practices, environments, sounds, and substances—dance skills, sunlight, conversation, cannabis, and tea. In doing so, his work shows how the rave scene in Goa harbors conflicting tendencies regarding race. The complicated intersection of cultures and phenotypes, Saldanha asserts, helps to consolidate whiteness. Race emerges not through rigid boundaries but rather through what he terms viscosity, the degree to which bodies gather together for pleasure and self-transformation. Challenging the prevailing conception of racial difference as a purely social construction and offering building on the works of Gilles Deleuze and Flix Guattari, Psychedelic White presents nothing less than a new materialist approach to race. Arun Saldanha is assistant professor of geography at the University of Minnesota.
Author: John Grant Publisher: John Wiley & Sons ISBN: 1119689139 Category : Business & Economics Languages : en Pages : 272
Book Description
strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Author: Daniel Segal Publisher: University of Arizona Press ISBN: 0816551316 Category : Social Science Languages : en Pages : 291
Book Description
Through re-examination of colonial and post-colonial encounters, this collection of essays makes a strategic intervention into the current debate over the study of "Western Civilization." Together they question whether, at least since Columbus, "the West" has existed independent of its relations with those deemed Other.
Author: Frank Hoffmann Publisher: Routledge ISBN: 1317764110 Category : Religion Languages : en Pages : 292
Book Description
As religious fervor grows, Dr. Fishwick, a recipient of the Ray and Pat Browne Award for Lifetime Achievement from The American Culture Association, takes a sweeping look at religion in the United States--the country with the highest church attendance in the Western world. Popular religion can take many shapes and forms. It can wax and wane, but it cannot be eliminated or ignored. That is what prompted him to write Great Awakenings: Popular Religion and Popular Culture. He ponders how religion affects American life and popular culture, and why religion has become a major force in contemporary politics. How has the Electronic Revolution furthered the religious right? What does popular religion tell us about popular culture? And about our faith? He identifies and explores five great religious revivals or “Great Awakenings:” the Atlantic Seaboard Awakening the Urban Awakening the Modernist Awakening the Celebrity Preacher Awakening the Electronic Awakening Fishwick explores the current events preceding and during each awakening, its leaders, followers, and critics. Great Awakenings gives a new understanding of the American religious past and leaves us with an anticipation for the next great awakening.
Author: Eileen Luhr Publisher: Univ of California Press ISBN: 0520399730 Category : History Languages : en Pages : 313
Book Description
Whether they were utopian communitarians, sun-seeking gurus, or Protestant health reformers, Southern California's spiritual seekers drew on the United States' deepening global encounters and consumer cultures to pair religious and personal reinvention with cultural and spiritual revitalization. Through a rereading of the region's cultural landscape, Golden States provides an alternative history of California religion and spirituality, showing that seekers developed a number of paths to fulfillment that enhanced the region's lifestyle brand. Drawing on case studies as varied as surfing and yoga practices, Dr. Bronner's Magic Soaps, and the only designated "Blue Zone" in the United States, this work explores the long-term impact of alternative beliefs on the region. In doing so, it highlights the ongoing tensions between privileging personal choice and pursuing social good as communities navigated whether the commitment to the emotional and therapeutic needs and desires of individual believers should be pursued at the expense of broader efforts to achieve collective well-being.
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Author: Gita Mehta
Author: Gita Mehta
Author: Gita MEHTA
Author: Gita Mehta
Author: Zack Kruse
Author: Arun Saldanha
Author: John Grant
Author: Daniel Segal
Author: Frank Hoffmann
Author: Eileen Luhr