The Rebel Sell

Author: Joseph Heath
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376

Book Description
"With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.

Nation of Rebels

Author: Joseph Heath
Publisher: Harper Collins
ISBN: 006074586X
Category : Social Science
Languages : en
Pages : 370

Book Description
In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose. In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

The Conquest of Cool

Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340

Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Commodify Your Dissent: Salvos from The Baffler

Author: Thomas Frank
Publisher: W. W. Norton & Company
ISBN: 0393342808
Category : Business & Economics
Languages : en
Pages : 292

Book Description
From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust. In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.

The Republic of Rock

Author: Michael J. Kramer
Publisher: Oxford University Press, USA
ISBN: 0195384865
Category : History
Languages : en
Pages : 305

Book Description
Michael Kramer draws on new archival sources and interviews to explore sixties music and politics through the lens of these two generation-changing places--San Francisco and Vietnam. From the Acid Tests of Ken Kesey and the Merry Pranksters to hippie disc jockeys on strike, the military's use of rock music to "boost morale" in Vietnam, and the forgotten tale of a South Vietnamese rock band, The Republic of Rock shows how the musical connections between the City of the Summer of Love and war-torn Southeast Asia were crucial to the making of the sixties counterculture. The book also illustrates how and why the legacy of rock music in the sixties continues to matter to the meaning of citizenship in a global society today. --from publisher description

The Apple Revolution

Author: Luke Dormehl
Publisher: Random House
ISBN: 1448131367
Category : Business & Economics
Languages : en
Pages : 546

Book Description
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

Black & White & Noir

Author: Paula Rabinowitz
Publisher: Columbia University Press
ISBN: 9780231114813
Category : History
Languages : en
Pages : 332

Book Description
The first book to treat issues of race and ethnicity as related to noir, offering a cultural history of twentieth-century America through episodic readings of films, photographs, and literature.

Consumer Tribes

Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348

Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Sold on Language

Author: Julie Sedivy
Publisher: John Wiley & Sons
ISBN: 1119996082
Category : Psychology
Languages : en
Pages : 383

Book Description
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

No Logo

Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520

Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.