Marketing to Mums

Author: Katrina McCarter
Publisher: Katrina McCarter
ISBN: 9780994634108
Category : Business & Economics
Languages : en
Pages : 242

Book Description
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

The Mother Of All Opportunities

Author: Katrina McCarter
Publisher:
ISBN: 9781925921243
Category : Business & Economics
Languages : en
Pages : 226

Book Description
Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.

Marketing to Moms

Author: Maria T. Bailey
Publisher: Prima Lifestyles
ISBN:
Category : Business & Economics
Languages : en
Pages : 310

Book Description
Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.

The Mom Test

Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 130

Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Marketing to Mums

Author: Jessie Wilson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781545569658
Category :
Languages : en
Pages : 196

Book Description
Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic. This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation. With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more!

Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales

Author: Maria T. Bailey
Publisher: Wyatt-MacKenzie Publishing
ISBN: 9781939288912
Category : Business & Economics
Languages : en
Pages : 216

Book Description
How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.

Marketing to Mums

Author: Jessie Wilson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981107490
Category :
Languages : en
Pages : 196

Secrets for Marketing to Moms

Author: Judy Peterson
Publisher:
ISBN:
Category :
Languages : en
Pages : 48

Book Description
Moms are a terrific niche to be in for many businesses. There is a lot of profit to be made while providing service to moms. They appreciate value and are willing to spend money on their children, even skimping on themselves to do it. Think about it. Every kid in the area has a birthday each year, they all need new clothes for school, and usually at the beginning of summer too. They have to go to the dentist, doctor and get haircuts more than once a year. Parents are willing to spend money on entertainment and restaurants on a regular basis and on lessons almost year round. Camps, sports and daycares are large expenditures. There is so much opportunity to do business with moms. That doesn't even include fashion, gyms, hair and nails etc. for the moms themselves. As well as the home repairs, electronics, utilities, pets and decorations that they are usually in charge of arranging for the family. Do not underestimate the influence that mom has, usually around 83% of buying decisions are done by moms for their families.Think out of the box to reach that mom audience. Know what they want and who your ideal mom profile is, so that you can effectively and economically reach out to bring them into your business. It will be worth it. Moms are Your Ideal CustomerNot All Moms are AlikeWhere Do You Find MomsMoms on Facebook(R)Moms on Instagram(R)Moms on Pinterest(R)Moms on TikTok(R)Moms and EmailsMom Loyalty ProgramsEvents for MomsMom Groups, Print & Other Options Enticements and Offers for MomsMoms and Your Website The Mom Market and Your Brand

Why Marketing to Women Doesn't Work

Author: J. Darroch
Publisher: Springer
ISBN: 1137358173
Category : Business & Economics
Languages : en
Pages : 156

Book Description
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Trillion-Dollar Moms

Author: Maria Bailey
Publisher: Kaplan Publishing
ISBN: 9781419504570
Category : Business & Economics
Languages : en
Pages : 240

Book Description
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It’s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms, Bailey and Ulman provide background information and analysis of today’s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior. Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: •Initiating publicity campaigns that resonate with mothers •Developing powerful sampling programs with doctors and pediatricians •Creating advertising campaigns with relevant messaging •Hosting special events that appeal to the mom market •Launching flex-time programs for working mothers •Incorporating women business owners into your vendor list •Designing Web sites with time-saving features for busy moms There’s no doubt that mothers spend money. And with Trillion-Dollar Moms, you’ll have everything you need to act on and capture your share of this lucrative market.