Read Me

Read Me PDF Author: Roger Horberry
Publisher: Laurence King Publishing
ISBN: 9781780673486
Category : Language Arts & Disciplines
Languages : en
Pages : 0

Book Description
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood

SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood PDF Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 33

Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to write clear and effective advertising messages. You will also discover : the characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing; the art and the way to make your message impactful; the tone to speak to the reader; the importance of putting yourself in the audience's shoes; the role of your writing in highlighting and appealing a brand's identity. Every copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content. *Buy now the summary of this book for the modest price of a cup of coffee!

Copywriting Third Edition

Copywriting Third Edition PDF Author: Gyles Lingwood
Publisher: Laurence King Publishing
ISBN: 1529420253
Category : Business & Economics
Languages : en
Pages : 426

Book Description
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

SUMMARY

SUMMARY PDF Author: Edition Shortcut (author)
Publisher:
ISBN: 9781005907655
Category :
Languages : en
Pages : 0

Book Description

Read Me

Read Me PDF Author: Gyles Lingwood
Publisher: Laurence King Publishing
ISBN: 1780676794
Category : Language Arts & Disciplines
Languages : en
Pages : 394

Book Description
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

The Writing Revolution

The Writing Revolution PDF Author: Judith C. Hochman
Publisher: John Wiley & Sons
ISBN: 1119364914
Category : Education
Languages : en
Pages : 311

Book Description
Why you need a writing revolution in your classroom and how to lead it The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, The Writing Revolution can make a dramatic difference. And the method does more than improve writing skills. It also helps: Boost reading comprehension Improve organizational and study skills Enhance speaking abilities Develop analytical capabilities The Writing Revolution is as much a method of teaching content as it is a method of teaching writing. There's no separate writing block and no separate writing curriculum. Instead, teachers of all subjects adapt the TWR strategies and activities to their current curriculum and weave them into their content instruction. But perhaps what's most revolutionary about the TWR method is that it takes the mystery out of learning to write well. It breaks the writing process down into manageable chunks and then has students practice the chunks they need, repeatedly, while also learning content.

How to Read Like a Writer

How to Read Like a Writer PDF Author: Erin M. Pushman
Publisher: Bloomsbury Publishing
ISBN: 1350119407
Category : Language Arts & Disciplines
Languages : en
Pages : 217

Book Description
“Reliably insightful.” – Publishers Weekly The first step to becoming a successful writer is to become a successful reader. Helping you develop your critical skills How to Read Like a Writer is an accessible and effective step-by-step guide to how careful reading can help you improve your craft as a creative writer, whatever genre you are writing in. Across 10 lessons – each pairing published readings with practical critical and creative exercises – this book helps writers master such key elements of their craft as: · Genre – from fiction, creative nonfiction and poetry to hybrid genres such as graphic narratives and online forms · Plot, conflict, theme and image · Developing characters – physical descriptions, psychological depths and actions · Narrators and points of view – 1st, 2nd and 3rd person narratives · Scenes and settings – time, space and place · Structure and form – length, organization and media · Language, subtext and style

D&AD. the Copy Book

D&AD. the Copy Book PDF Author: D&ad
Publisher:
ISBN: 9783836568524
Category : Design
Languages : en
Pages : 544

Book Description
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

Teaching Writing

Teaching Writing PDF Author: Lucy Calkins
Publisher: Heinemann Educational Books
ISBN: 9780325118123
Category : Education
Languages : en
Pages : 224

Book Description
"Writing allows each of us to live with that special wide-awakeness that comes from knowing that our lives and our ideas are worth writing about." -Lucy Calkins Teaching Writing is Lucy Calkins at her best-a distillation of the work that's placed Lucy and her colleagues at the forefront of the teaching of writing for over thirty years. This book promises to inspire teachers to teach with renewed passion and power and to invigorate the entire school day. This is a book for readers who want an introduction to the writing workshop, and for those who've lived and breathed this work for decades. Although Lucy addresses the familiar topics-the writing process, conferring, kinds of writing, and writing assessment- she helps us see those topics with new eyes. She clears away the debris to show us the teeny details, and she shows us the majesty and meaning, too, in these simple yet powerful teaching acts. Download a sample chapter for more information.
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