Think Like an Adman, Don't Act Like One

Author: David Snellenberg
Publisher: Bis Publishers
ISBN: 9789063696351
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.

The Princess and the Pony

Author: Kate Beaton
Publisher: Scholastic Inc.
ISBN: 0545637090
Category : Juvenile Fiction
Languages : en
Pages : 40

Book Description
Introducing Kate Beaton, a major new picture book talent, and author/illustrator of #1 New York Times bestseller Hark! A Vagrant! Princess Pinecone knows exactly what she wants for her birthday this year. A BIG horse. A STRONG horse. A horse fit for a WARRIOR PRINCESS! But when the day arrives, she doesn't quite get the horse of her dreams...From the artist behind the comic phenomenon Hark! A Vagrant, The Princess and the Pony is a laugh-out-loud story of brave warriors, big surprises, and falling in love with one unforgettable little pony.

It's Not How Good You Are, It's How Good You Want to Be

Author: Paul Arden
Publisher: Phaidon Press
ISBN: 9780714843377
Category : Self-Help
Languages : en
Pages : 128

Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Truth in Advertising

Author: John Kenney
Publisher: Simon and Schuster
ISBN: 1451675550
Category : Fiction
Languages : en
Pages : 336

Book Description
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.

David Fincher: Mind Games

Author: Adam Nayman
Publisher: Abrams
ISBN: 1647002443
Category : Performing Arts
Languages : en
Pages : 659

Book Description
David Fincher: Mind Games is the definitive critical and visual survey of the Academy Award– and Golden Globe–nominated works of director David Fincher. From feature films Alien 3, Se7en, The Game, Fight Club, Panic Room, Zodiac, The Curious Case of Benjamin Button, The Social Network, The Girl With the Dragon Tattoo, Gone Girl, and Mank through his MTV clips for Madonna and the Rolling Stones and the Netflix series House of Cards and Mindhunter, each chapter weaves production history with original critical analysis, as well as with behind the scenes photography, still-frames, and original illustrations from Little White Lies' international team of artists and graphic designers. Mind Games also features interviews with Fincher's frequent collaborators, including Jeff Cronenweth, Angus Wall, Laray Mayfield, Holt McCallany, Howard Shore and Erik Messerschmidt. Grouping Fincher's work around themes of procedure, imprisonment, paranoia, prestige and relationship dynamics, Mind Games is styled as an investigation into a filmmaker obsessed with investigation, and the design will shift to echo case files within a larger psychological profile.

United States Economist, and Dry Goods Reporter

Author:
Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 1074

Book Description

Think Like a Lawyer, Don't Act Like One

Author: Aernoud Bourdrez
Publisher: BIS Publishers
ISBN: 9789063695354
Category : Business & Economics
Languages : en
Pages : 160

Book Description
This book provides strategies to solve conflicts. Co-developed by Harvard University, many lawyers, two kissing boxers, a cowboy, Mikhail Gorbatsjov.

Cutting Edge Advertising

Author: Jim Aitchison
Publisher: FT Press
ISBN: 0133412334
Category : Business & Economics
Languages : en
Pages : 596

Book Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Tales From Cupid

Author: Joyce Armintrout
Publisher: Page Publishing Inc
ISBN:
Category : Fiction
Languages : en
Pages : 243

Book Description
No two people fall in love the same way. Some recognize love at once. Some may take years before they are ready to admit, even to themselves, that they are in love. Sometimes one falls in love, but the other one either doesn't recognize it or is not ready to commit. Greg loved Janet, but she was seeing someone else, so he couldn't tell her his feelings. Ben and Sarah were deeply in love while they were in college. Circumstances forced them apart upon their graduation. They met quite by accident eight years later. They discovered that they were still in love, but each of them was engaged to marry someone else. What could they do? More importantly, what should they do? Jason and Sue were engaged to be married. They both loved their jobs, but those jobs kept pulling them apart. Would they ever find time to get married, or had they waited too long? Will was in love with Katy, but she was pining for a boy she knew from college, so she thought there was no room for anyone else in her heart. Chris worked for Paul. A coworker stole some artwork from Chris, so she believed she was going to have to quit her job. Paul didn't want to lose her, so he did everything in his power to stop that from happening. Paul first began to admire Chris because of how she wanted to settle the problem with her coworker. He discovered he liked spending time with Chris but wasn't sure it would be proper to take his feelings any further since she was one of his employees.

Successful Local Broadcast Sales

Author: Paul Weyland
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814409806
Category : Business & Economics
Languages : en
Pages : 223

Book Description
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.