Consumer Behaviour

Author: Isabelle Szmigin
Publisher: Oxford University Press
ISBN: 0198786239
Category : Business & Economics
Languages : en
Pages : 523

Book Description
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.

Consumer Psychology

Author: Jansson-Boyd
Publisher: McGraw-Hill Education (UK)
ISBN: 033523979X
Category : Psychology
Languages : en
Pages : 274

Book Description
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

Consumer Behaviour

Author: Martin M. Evans
Publisher: Wiley
ISBN: 9780470093528
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

Consumer Behavior

Author: Wayne D. Hoyer
Publisher:
ISBN: 9789815160611
Category : Consumer behavior
Languages : en
Pages : 0

Book Description

ONLINE CONSUMER BEHAVIOR, 2ND EDITION

Author:
Publisher:
ISBN: 9781138950023
Category :
Languages : en
Pages :

Book Description

Consumer Behaviour

Author: Jim Blythe
Publisher: SAGE
ISBN: 1446290328
Category : Business & Economics
Languages : en
Pages : 474

Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!

Consumer Behaviour

Author: Elrie Botha
Publisher:
ISBN: 9780190412425
Category : Consumer behavior
Languages : en
Pages : 416

Book Description
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Consumer Behavior (Kardes).

Author: Kardes
Publisher:
ISBN: 9781473715332
Category :
Languages : en
Pages :

Book Description

Satisfaction: A Behavioral Perspective on the Consumer

Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460219
Category : Business & Economics
Languages : en
Pages : 740

Book Description
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Organizational Behavior

Author: Mary Uhl-Bien
Publisher: John Wiley & Sons
ISBN: 1119503779
Category : Business & Economics
Languages : en
Pages : 386

Book Description
Organizational Behavior is a multidimensional product to allow for student development in knowledge, analysis, synthesis and personal development with pedagogical features designed to bring Organizational Behavior to life. This product reframes the content of organizational behavior to reflect the inherent interdependence of factors that explain human behavior. Traditional OB topics are introduced as part of an integrated framework for answering practically-relevant questions about why people behave as they do and how to effectively self manage and influence others.