Campaigns that Shook the World

Author: Danny Rogers
Publisher: Kogan Page Publishers
ISBN: 0749475102
Category : Business & Economics
Languages : en
Pages : 232

Book Description
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Campaigns that Shook the World

Author: Danny Rogers
Publisher:
ISBN:
Category :
Languages : en
Pages : 224

Book Description
Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.

Twenty Ads That Shook the World

Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242

Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Campaigns that Shook the World

Author: Danny Rogers
Publisher:
ISBN: 9780749475093
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0

Book Description
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Creative Advertising

Author: Mario Pricken
Publisher:
ISBN: 9780500284766
Category : Business & Economics
Languages : en
Pages : 263

Book Description
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

The Thousand Names

Author: Django Wexler
Publisher: Penguin
ISBN: 1101609516
Category : Fiction
Languages : en
Pages : 541

Book Description
Set in an alternate nineteenth century, muskets and magic are weapons to be feared in the first “spectacular epic” (Fantasy Book Critic) in Django Wexler’s Shadow Campaigns series. Captain Marcus d’Ivoire, commander of one of the Vordanai empire’s colonial garrisons, was serving out his days in a sleepy, remote outpost—until a rebellion left him in charge of a demoralized force clinging to a small fortress at the edge of the desert. To flee from her past, Winter Ihernglass masqueraded as a man and enlisted as a ranker in the Vordanai Colonials, hoping only to avoid notice. But when chance sees her promoted to command, she must lead her men into battle against impossible odds. Their fate depends on Colonel Janus bet Vhalnich. Under his command, Marcus and Winter feel the tide turning and their allegiance being tested. For Janus’s ambitions extend beyond the battlefield and into the realm of the supernatural—a realm with the power to reshape the known world and change the lives of everyone in its path.

The Best Digital Marketing Campaigns in the World II

Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749469692
Category : Business & Economics
Languages : en
Pages : 266

Book Description
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Breakout From Juno

Author: Mark Zuehlke
Publisher: Douglas & McIntyre
ISBN: 1553659724
Category : History
Languages : en
Pages : 1

Book Description
The ninth book in the Canadian Battle Series, Breakout from Juno, is the first dramatic chronicling of Canada's pivotal role throughout the entire Normandy Campaign following the D-Day landings. On July 4, 1944, the 3rd Canadian Infantry Division won the village of Carpiquet but not the adjacent airfield. Instead of a speedy victory, the men faced a bloody fight. The Canadians advanced relentlessly at a great cost in bloodshed. Within 2 weeks the 2nd Infantry and 4th Armoured divisions joined coming together as the First Canadian Army. The soldiers fought within a narrow landscape extending a mere 21 miles from Caen to Falaise. They won a two-day battle for Verrières Ridge starting on July 21, after 1,500 casualties. More bloody battles followed, until finally, on August 21, the narrowing gap that had been developing at Falaise closed when American and Canadian troops shook hands. The German army in Normandy had been destroyed, only 18,000 of about 400,000 men escaping. The Allies suffered 206,000 casualties, of which 18,444 were Canadians. Breakout from Juno is a story of uncommon heroism, endurance and sacrifice by Canada's World War II volunteer army and pays tribute to Canada's veterans.

Peking 1900

Author: Peter Harrington
Publisher: Bloomsbury Publishing
ISBN: 1846035406
Category : History
Languages : en
Pages : 96

Book Description
A concise, detailed examination of the Siege of the International Legations and its aftermath, featuring special artwork and maps. In 1900 a violent rebellion swept northern China – the Boxer Rebellion. The Boxers were a secret society who sought to rid their country of the pernicious influence of the foreign powers who had gradually acquired a stranglehold on China. With the connivance of the Imperial Court they laid siege to the legation quarter of Peking. Trapped inside were an assortment of diplomats, civilians and a small number of troops. They were all Sir Claude Macdonald, the British Minister in Peking, had to defend against thousands of hostile Boxers and Imperial troops. It would now be a race against time. Could the rag-tag defenders hold out long enough for the gathering relief force to reach them? This book describes the desperate series of events as the multinational force rushed to their rescue.

Final Victory

Author: Stanley Weintraub
Publisher: Da Capo Press, Incorporated
ISBN: 0306821133
Category : Biography & Autobiography
Languages : en
Pages : 338

Book Description
A compelling narrative about FDR, preoccupied with winning the war and his deteriorating health, and the hard-fought presidential election for an unprecedented fourth term