The Strategic Designer

Author: David Holston
Publisher: HOW Books
ISBN: 1600617999
Category : Design
Languages : en
Pages : 304

Book Description
Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.

Dark Matter and Trojan Horses

Author: Dan Hill
Publisher:
ISBN:
Category :
Languages : en
Pages : 186

Book Description
Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.

Reimagining Design

Author: Kevin G. Bethune
Publisher: MIT Press
ISBN: 026254847X
Category : Business & Economics
Languages : en
Pages : 209

Book Description
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Strategic Writing for UX

Author: Torrey Podmajersky
Publisher: O'Reilly Media
ISBN: 1492049360
Category : Computers
Languages : en
Pages : 195

Book Description
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Design Thinking for Strategic Innovation

Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118620127
Category : Business & Economics
Languages : en
Pages : 228

Book Description
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

Strategic Design for Student Achievement

Author: Michael S. Moody
Publisher: Teachers College Press
ISBN: 0807771112
Category : Education
Languages : en
Pages : 208

Book Description
This practical guide describes ways of working with learners diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) by using Multiple Intelligences Theory. Written for all educators as well as parents, it examines curricular, instructional, school partnering, and leadership issues that may arise for these students in grades K8. Supported by real-life examples, it presents constructive strategies to help teachers work with ADHD students in ways that honor their strengths and allow for meaningful inclusion in the general education classroom. As viewed through the lens of an MI curriculum, ADHD is not a disadvantage; it is an integral component of the way a student processes information and makes sense of the world.

Strategic Design Thinking

Author: Natalie W. Nixon
Publisher: Bloomsbury Publishing USA
ISBN: 1628924705
Category : Design
Languages : en
Pages : 273

Book Description
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Strategic Classroom Design

Author: Jessica Martin (Educational consultant)
Publisher: Heinemann Educational Books
ISBN: 9780325109152
Category : Classroom environment
Languages : en
Pages :

Book Description
"This book by first-time Heinemann author Jessica Martin is about creating structure and environment to address classroom management issues. Most importantly, it highlights the necessity of co-designing with students-not just for students. Jessica spent a lot of time in real classrooms (especially west coast settings) to collect ideas and capture a multitude of design options that will offer flexible, inclusive learning"--

Sales Force Design For Strategic Advantage

Author: A. Zoltners
Publisher: Springer
ISBN: 0230514928
Category : Business & Economics
Languages : en
Pages : 401

Book Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

The Design of Business

Author: Roger L. Martin
Publisher: Harvard Business Press
ISBN: 1422177807
Category : Business & Economics
Languages : en
Pages : 209

Book Description
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.