How the World Sees You

Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Business & Economics
Languages : en
Pages : 414

Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Maude Gonne

Author: Kim Bendheim
Publisher: OR Books
ISBN: 9781682192061
Category :
Languages : en
Pages : 218

Book Description
Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.

Fascination

Author: David Hinds
Publisher: SCB Distributors
ISBN: 1909394246
Category : Performing Arts
Languages : en
Pages : 268

Book Description
May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.

Fascinate

Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291

Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascination

Author: Nancy Graham Holm
Publisher: Taylor & Francis
ISBN: 1136037373
Category : Language Arts & Disciplines
Languages : en
Pages : 130

Book Description
Developed from the established traditions of print and radio journalism, television journalism has often failed to reach its potential to develop away from these other media. However, because of the synthesis of words, pictures, and sound, television journalism has the ability to shift from simply reporting the news to weaving stories. In Fascination, veteran television journalist Nancy Graham Holm incorporates years in the field and extensive teaching experience to produce an instructive and entertaining guide to all aspects of television journalism. With a dual focus on aesthetics and technique, this book instructs the reader on the best way to use visuals and sound, different reporting techniques, and appropriate behaviour for journalists. Each chapter benefits from real-world examples and helpful tips to guide the reader through each stage of television journalism. This book is an excellent guide for those wanting to start a career in television journalism as well as seasoned professionals wishing to gain a new perspective.

Strange Fascination

Author: David Buckley
Publisher: Random House
ISBN: 1448132479
Category : Biography & Autobiography
Languages : en
Pages : 594

Book Description
The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

Hypnotic Fascination

Author: William Walker Atkinson
Publisher:
ISBN: 9780935410273
Category : Medical
Languages : en
Pages : 270

Book Description
Gaze has an incredible power. Even our auditory perception of space is influenced by gaze and experimental studies have also shown that in social interactions a steady gaze is a sure asset and that the eyes can change the answer of our partner (Keating, Mazur, Segall 1977). The eyes are even more important in the first contact with somebody, as many experts have observed that the first 30 seconds and the first 4 minutes of an encounter have crucial significance (Zunin 1976). In these cases many times we get answers from other people that in reality we create unconsciously. It has also been experimentally proved that the effectiveness of certain therapies can be directly related to the gaze interaction (Harrigan, Oxman e Rothental 1985). Other experimental studies have shown that our logical mind is reduced and emotions are felt more intensely when somebody looks at us intensively. In hypnotism, the effects of the hypnotic gaze inductions are noteworthy. However, we should also consider that there are two types of inductions referred to as "hypnotic gaze induction." In the first one, the use of the eyes is intermixed with words. In the second type, the most powerful and mysterious, no words at all are used, just the eyes and sometimes the hands. How we practice it in our school is as a completely non verbal technique. It is called "fascination." Behind it there is a very ancient secret school, that we can trace back to the Ancient Romans' time and even before. Aristotle, Plutarcus, Plinius, Marsilius Ficinus, Simone Maiolo, and even St. Thomas, Albertus Magnus and many others acknowledged the existence of such a power. Even the Greek tradition of the power of the Medusa is connected to it.

Bedrooms Have Windows

Author: Kevin Killian
Publisher:
ISBN:
Category : Gay life
Languages : en
Pages : 152

Book Description
A post-modern stream-of-consciousness fictional memoir of a gay author.

Fascination

Author: Kevin Killian
Publisher: MIT Press
ISBN: 1635900557
Category : Literary Criticism
Languages : en
Pages : 313

Book Description
A memoir of gay life in 1970s Long Island by one of the leading proponents of the New Narrative movement. Fascination brings together an early memoir, Bedrooms Have Windows (1989) and a previously unpublished prose work, Bachelors Get Lonely, by the poet and novelist Kevin Killian, one of the founding members of the New Narrative movement. The two together depict the author's early years struggling to become a writer in the sexed-up, boozy, drug-ridden world of Long Island's North Shore in the 1970s. It concludes with Triangles in the Sand, a new, previously unpublished memoir of Killian's brief affair in the 1970s with the composer Arthur Russell. Fascination offers a moving and often funny view of the loneliness and desire that defined gay life of that era—a time in which Richard Nixon's resignation intersected with David Bowie's Diamond Dogs—from one of the leading voices in experimental gay writing of the past thirty years. “Move along the velvet rope,” Killian writes in Bedrooms Have Windows, “run your shaky fingers past the lacquered Keith Haring graffito: 'You did not live in our time! Be Sorry!'”

Fascination

Author: Samantha Hunter
Publisher: Harlequin
ISBN: 1426854315
Category : Fiction
Languages : en
Pages : 216

Book Description
Sage Matthews's fascination with hacking into computers andcreating bugs got her into deep trouble. Just ask special agent IanChandler, who handcuffed the fiery redhead—and has been monitoringher every sexy teasing move since. Ian has now formed his own crack crime-busting team—The HotWires.His first case? None other than Sage, fresh off probation, butseemingly up to her old tricks. Ian's hot on her tail, but his plansbackfire one sultry steamy night.He tangles with Sage between the sheets—breaking every rule in hispersonal code of honor. And he's about to break a few more as his gutinstinct tells him she's been framed again—and only he can proveher innocence….