Author: The Alchemist Publisher: Random House ISBN: 1473583500 Category : Cooking Languages : en Pages : 192
Book Description
100 spell-binding, crowd-pleasing cocktails. Work some magic at home with these original cocktail recipes from everyone's favourite experimental bar, The Alchemist. Elevate your mixology skills and bring some creativity to your bar cart with unique and show-stopping tipple time recipes, from their iconic Caramelised Rum Punch and Smokey Old Fashioned, to new takes on the cocktail classics. With chapters from Chemistry & Theatre, Twisted Classics and New Wave to Classics and Low & No Alcohol, The Alchemist Cocktail Book truly has something for everyone, from mixing novices to experienced bartenders. Bring some dramatic flair to your cocktail hour, with recipes including: Lavender Daiquiri Paloma Rhubarb and Custard Sour Bananagroni Maple Manhattan Cola Bottle Libre Grapefruit and Apricot Martini
Author: Charles Simic Publisher: New York Review of Books ISBN: 9781590171707 Category : Art Languages : en Pages : 122
Book Description
InDime-Store Alchemy, poet Charles Simic refects on the life and work of Joseph Cornell, the maverick surrealist who is one of America’s great artists. Simic’s spare prose is as enchanting and luminous as the mysterious boxes of found objects for which Cornell is justly renowned. In a work that is in various degrees biography, criticism, and sheer poetry, Simic tells the story of Cornell’s life and illuminates the hermetic mysteries of his extraordinary boxes–objects in which private obsessions were alchemically transformed into enduring works of art. Simic sees Cornell’s work as exemplifying a distinctively American aesthetic, open to the world, improvisatory, at once homemade and universal, modest and teasing and profound. Full of unexpected riches,Dime-Store Alchemyis both an entrancing meditation on the nature of art and a perfect introduction to a major American artist by one of his peers–a book that can be perused at length or dipped into at leisure again and again.
Author: Bonny Pierce Lhotka Publisher: Pearson Education ISBN: 0132562944 Category : Computers Languages : en Pages : 618
Book Description
In Digital Alchemy, acclaimed printmaker Bonny Pierce Lhotka shows how to turn your standard inkjet printer into a seemingly magical instrument capable of transforming your printed images into true works of art. Using plenty of visuals and straightforward terms, Lhotka walks you step-by-step through over a dozen projects. Forget printing on boring old paper, in Digital Alchemy, you’ll learn how to transfer and print images to a variety of surfaces including metal, wood, fabric, stone, and plastic using the techniques Lhotka’s spent years developing. If you’re a photographer looking for new ways to personalize your work or a digital artist who’s ready to take your work to the next level, you’ll find all of the tools, techniques, and inspiration you need in this book. Lhotka’s enthusiasm for experimenting with unusual printing materials and processes has led her to create new and amazing transfer techniques, including one that resembles a PolaroidTM transfer on steroids. She also shows you how to make prints using unexpected, everyday materials such as hand sanitizer and gelatin. You’ll even learn direct printing, the technique for sending your custom substrate through your printer almost as if it were paper. In Digital Alchemy, you’ll learn how to: Transfer images to metal, wood, plastic, and other materials that will not feed through an inkjet printer Print directly on metal for a fraction of the cost of using a print service Simulate a print from an expensive UV flatbed printer using an inexpensive desktop printer Use carrier sheets and paintable precoats to print on almost any surface Achieve near-lithographic quality digital prints with transfer processes to uncoated fine art paper In addition to the tutorials in the book, you can watch Lhotka in action on the included DVD-ROM, which has over 60 minutes of video footage where you’ll learn how to perform an alcohol gel transfer, transfer an image to a wooden surface, use your inkjet printer to achieve remarkable prints, and more. Simply insert the DVD-ROM into your computer's DVD drive. Note, this DVD-ROM will not work in TV DVD players.
Author: Rory Sutherland Publisher: HarperCollins ISBN: 0062388436 Category : Business & Economics Languages : en Pages : 384
Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Susan Lenart Kazmer Publisher: Penguin ISBN: 162033464X Category : Crafts & Hobbies Languages : en Pages : 304
Book Description
Discover one of the hottest trends in mixed media--resin! Join mixed-media and jewelry artist Susan Lenart Kazmer as she opens new frontiers in her application of resin techniques. Resin Alchemy offers detailed step-by-step technique tutorials on using resin, from the basics of mixing and pouring to using bezels and key metalworking techniques that expand design options. She explores creating artistic effects with: • Color • Found objects • Texture • Casting • Collage • And, more! It doesn't stop there! Learn how to incorporate stories, words, meaningful images, and more in the layers of your resin jewelry. Susan shares her wealth of tips for collecting great found objects and for layering and encasing storiesâ€"in short, how to bring both great technique and great imagination to bear on jewelry making. Throughout the book, you'll enjoy easy step-by-step projects and finished pieces.
Author: Matilde Battistini Publisher: Getty Publications ISBN: 9780892369072 Category : Alchemy in art Languages : en Pages : 384
Book Description
From antiquity to the Enlightenment, astrology, magic, and alchemy were considered important tools to unravel the mysteries of nature and human destiny. As a result of the West's exposure during the Middle Ages to the astrological beliefs of Arab philosophers and the mystical writings of late antiquity, these occult traditions became rich sources of inspiration for Western artists. In this latest volume in the popular Guide to Imagery series, the author presents a careful analysis of occult iconography in many of the great masterpieces of Western art, calling out key features in the illustrations for discussion and interpretation. Astrological symbols decorated medieval churches and illuminated manuscripts as well as fifteenth-century Italian town halls and palaces. The transformational zymology of magic and alchemy that enlivened the work of a wide range of Renaissance artists, including Bosch, Brueghel, D: urer, and Caravaggio, found renewed expression in the visionary works of nineteenth-century artists, such as Fuseli and Blake, as well as in the creative output of the twentieth century's Surrealists.
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Author: Jacob Wamberg
Author: Stanton Marlan
Author: The Alchemist
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Author: Rory Sutherland
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