Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523094125
Category : Business & Economics
Languages : en
Pages : 129
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Get to the Point
Author: Karen E. Berg
Publisher:
ISBN: 9780787222321
Category : Public speaking
Languages : en
Pages : 260
Book Description
The complete guide to making effective presentations. The proven program that helps you fight performance anxiety - and communicate with confidence and ease. Teaches you how to say what you meand and get what you want.
Publisher:
ISBN: 9780787222321
Category : Public speaking
Languages : en
Pages : 260
Book Description
The complete guide to making effective presentations. The proven program that helps you fight performance anxiety - and communicate with confidence and ease. Teaches you how to say what you meand and get what you want.
How to Get Your Point Across in 30 Seconds Or Less
Author: Milo O. Frank
Publisher: Simon and Schuster
ISBN: 0671727524
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Publisher: Simon and Schuster
ISBN: 0671727524
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
The Language of Leadership
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
ISBN: 1523092416
Category : Business & Economics
Languages : en
Pages : 145
Book Description
The impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction. Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things. In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience. Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.
Publisher: Berrett-Koehler Publishers
ISBN: 1523092416
Category : Business & Economics
Languages : en
Pages : 145
Book Description
The impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction. Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things. In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience. Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.
Word Wise
Author: Will Jelbert
Publisher: Running Press Adult
ISBN: 0762499672
Category : Self-Help
Languages : en
Pages : 206
Book Description
Supercharge your speech to get what you want out of every conversation with this fun and practical guide to verbal vividness. An eye-opening guide on how we talk and write to one another, Word Wise explores 400+ of the most common cases of word trash (filler words, hyperbole, and abstractions) and word power (verbs of action, ear candy, onomatopoeia). Examining social media, the language of Donald Trump, AI language research, and heard-on-the-street lingo, communication expert Will Jelbert offers simple and concrete recommendations for improving your own vernacular. With wit, practical applications, and a small dose of grammar, Word Wise will help you communicate more effectively at home, at work, and online.
Publisher: Running Press Adult
ISBN: 0762499672
Category : Self-Help
Languages : en
Pages : 206
Book Description
Supercharge your speech to get what you want out of every conversation with this fun and practical guide to verbal vividness. An eye-opening guide on how we talk and write to one another, Word Wise explores 400+ of the most common cases of word trash (filler words, hyperbole, and abstractions) and word power (verbs of action, ear candy, onomatopoeia). Examining social media, the language of Donald Trump, AI language research, and heard-on-the-street lingo, communication expert Will Jelbert offers simple and concrete recommendations for improving your own vernacular. With wit, practical applications, and a small dose of grammar, Word Wise will help you communicate more effectively at home, at work, and online.
The Black Church
Author: Henry Louis Gates, Jr.
Publisher: Penguin
ISBN: 1984880330
Category : History
Languages : en
Pages : 338
Book Description
The instant New York Times bestseller and companion book to the PBS series. “Absolutely brilliant . . . A necessary and moving work.” —Eddie S. Glaude, Jr., author of Begin Again “Engaging. . . . In Gates’s telling, the Black church shines bright even as the nation itself moves uncertainly through the gloaming, seeking justice on earth—as it is in heaven.” —Jon Meacham, New York Times Book Review From the New York Times bestselling author of Stony the Road and The Black Box, and one of our most important voices on the African American experience, comes a powerful new history of the Black church as a foundation of Black life and a driving force in the larger freedom struggle in America. For the young Henry Louis Gates, Jr., growing up in a small, residentially segregated West Virginia town, the church was a center of gravity—an intimate place where voices rose up in song and neighbors gathered to celebrate life's blessings and offer comfort amid its trials and tribulations. In this tender and expansive reckoning with the meaning of the Black Church in America, Gates takes us on a journey spanning more than five centuries, from the intersection of Christianity and the transatlantic slave trade to today’s political landscape. At road’s end, and after Gates’s distinctive meditation on the churches of his childhood, we emerge with a new understanding of the importance of African American religion to the larger national narrative—as a center of resistance to slavery and white supremacy, as a magnet for political mobilization, as an incubator of musical and oratorical talent that would transform the culture, and as a crucible for working through the Black community’s most critical personal and social issues. In a country that has historically afforded its citizens from the African diaspora tragically few safe spaces, the Black Church has always been more than a sanctuary. This fact was never lost on white supremacists: from the earliest days of slavery, when enslaved people were allowed to worship at all, their meetinghouses were subject to surveillance and destruction. Long after slavery’s formal eradication, church burnings and bombings by anti-Black racists continued, a hallmark of the violent effort to suppress the African American struggle for equality. The past often isn’t even past—Dylann Roof committed his slaughter in the Mother Emanuel AME Church 193 years after it was first burned down by white citizens of Charleston, South Carolina, following a thwarted slave rebellion. But as Gates brilliantly shows, the Black church has never been only one thing. Its story lies at the heart of the Black political struggle, and it has produced many of the Black community’s most notable leaders. At the same time, some churches and denominations have eschewed political engagement and exemplified practices of exclusion and intolerance that have caused polarization and pain. Those tensions remain today, as a rising generation demands freedom and dignity for all within and beyond their communities, regardless of race, sex, or gender. Still, as a source of faith and refuge, spiritual sustenance and struggle against society’s darkest forces, the Black Church has been central, as this enthralling history makes vividly clear.
Publisher: Penguin
ISBN: 1984880330
Category : History
Languages : en
Pages : 338
Book Description
The instant New York Times bestseller and companion book to the PBS series. “Absolutely brilliant . . . A necessary and moving work.” —Eddie S. Glaude, Jr., author of Begin Again “Engaging. . . . In Gates’s telling, the Black church shines bright even as the nation itself moves uncertainly through the gloaming, seeking justice on earth—as it is in heaven.” —Jon Meacham, New York Times Book Review From the New York Times bestselling author of Stony the Road and The Black Box, and one of our most important voices on the African American experience, comes a powerful new history of the Black church as a foundation of Black life and a driving force in the larger freedom struggle in America. For the young Henry Louis Gates, Jr., growing up in a small, residentially segregated West Virginia town, the church was a center of gravity—an intimate place where voices rose up in song and neighbors gathered to celebrate life's blessings and offer comfort amid its trials and tribulations. In this tender and expansive reckoning with the meaning of the Black Church in America, Gates takes us on a journey spanning more than five centuries, from the intersection of Christianity and the transatlantic slave trade to today’s political landscape. At road’s end, and after Gates’s distinctive meditation on the churches of his childhood, we emerge with a new understanding of the importance of African American religion to the larger national narrative—as a center of resistance to slavery and white supremacy, as a magnet for political mobilization, as an incubator of musical and oratorical talent that would transform the culture, and as a crucible for working through the Black community’s most critical personal and social issues. In a country that has historically afforded its citizens from the African diaspora tragically few safe spaces, the Black Church has always been more than a sanctuary. This fact was never lost on white supremacists: from the earliest days of slavery, when enslaved people were allowed to worship at all, their meetinghouses were subject to surveillance and destruction. Long after slavery’s formal eradication, church burnings and bombings by anti-Black racists continued, a hallmark of the violent effort to suppress the African American struggle for equality. The past often isn’t even past—Dylann Roof committed his slaughter in the Mother Emanuel AME Church 193 years after it was first burned down by white citizens of Charleston, South Carolina, following a thwarted slave rebellion. But as Gates brilliantly shows, the Black church has never been only one thing. Its story lies at the heart of the Black political struggle, and it has produced many of the Black community’s most notable leaders. At the same time, some churches and denominations have eschewed political engagement and exemplified practices of exclusion and intolerance that have caused polarization and pain. Those tensions remain today, as a rising generation demands freedom and dignity for all within and beyond their communities, regardless of race, sex, or gender. Still, as a source of faith and refuge, spiritual sustenance and struggle against society’s darkest forces, the Black Church has been central, as this enthralling history makes vividly clear.
Doublespeak Defined
Author: William D. Lutz
Publisher: HarperPB
ISBN: 9780062734129
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you! A sampling of Doublespeak Defined: Bald n./ :hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal. Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled." Light Switch n./ :ideogram illumination intensity adjustment potentiometer Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.
Publisher: HarperPB
ISBN: 9780062734129
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Book Description
In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you! A sampling of Doublespeak Defined: Bald n./ :hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal. Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled." Light Switch n./ :ideogram illumination intensity adjustment potentiometer Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.
Get to the Point
Author: Chris Stoakes
Publisher:
ISBN: 9780957494633
Category : Commercial correspondence
Languages : en
Pages : 88
Book Description
Writing is one of the key factors in professional success. It is one of the ways in which managers appraise you. Write well and clients and colleagues will rate you. Write poorly and you could harm your prospects. This book explains how to write well in the workplace. Christopher Stoakes is a lawyer and trainer acclaimed for his concise style
Publisher:
ISBN: 9780957494633
Category : Commercial correspondence
Languages : en
Pages : 88
Book Description
Writing is one of the key factors in professional success. It is one of the ways in which managers appraise you. Write well and clients and colleagues will rate you. Write poorly and you could harm your prospects. This book explains how to write well in the workplace. Christopher Stoakes is a lawyer and trainer acclaimed for his concise style
Get the Point
Author: Amelia Kroeger
Publisher:
ISBN: 9781432784768
Category :
Languages : en
Pages : 140
Book Description
Get the Point recalls the life and times of Dick Kroeger, as he journeyed into and through his vision as a newspaper man, an insurance broker, a VISTA volunteer, a wilderness traveler and guide, a bird dog trainer and hunter, and a school bus driver. At a Kroeger family reunion in 1982 Dick s sister, Mary, pronounced the family visionaries, not missionaries . In 2005, shortly after Mary s death, Dick, remembering back to the essay Mary read, wrote a reflection he named The Vision Thing . Here are some excerpts: Clearly understand your vision. Then take the necessary action. Then trust that the vision will be realized, although not on your schedule, and perhaps not in ways you expected. But you must: Create the vision Do the actions Expect to realize the vision Be patient During Dick s life he revised his vision many times, always giving consideration to how his vision might impact the lives of those whom he cared for and had responsibility for.
Publisher:
ISBN: 9781432784768
Category :
Languages : en
Pages : 140
Book Description
Get the Point recalls the life and times of Dick Kroeger, as he journeyed into and through his vision as a newspaper man, an insurance broker, a VISTA volunteer, a wilderness traveler and guide, a bird dog trainer and hunter, and a school bus driver. At a Kroeger family reunion in 1982 Dick s sister, Mary, pronounced the family visionaries, not missionaries . In 2005, shortly after Mary s death, Dick, remembering back to the essay Mary read, wrote a reflection he named The Vision Thing . Here are some excerpts: Clearly understand your vision. Then take the necessary action. Then trust that the vision will be realized, although not on your schedule, and perhaps not in ways you expected. But you must: Create the vision Do the actions Expect to realize the vision Be patient During Dick s life he revised his vision many times, always giving consideration to how his vision might impact the lives of those whom he cared for and had responsibility for.
Hook Point
Author: Brendan Kane
Publisher: Waterside Productions
ISBN: 9781949001006
Category : Branding (Marketing)
Languages : en
Pages : 0
Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Publisher: Waterside Productions
ISBN: 9781949001006
Category : Branding (Marketing)
Languages : en
Pages : 0
Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.