How not to Plan

How not to Plan PDF Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 1789014506
Category : Business & Economics
Languages : en
Pages : 352

Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

How to Plan Rigorous Instruction

How to Plan Rigorous Instruction PDF Author: Robyn Renee Jackson
Publisher: ASCD
ISBN: 1416610936
Category : Education
Languages : en
Pages : 128

Book Description
Jackson details what great teachers do to ensure students not only pass big tests but also become engaged learners, effective problem solvers, and critical thinkers.

Your Business, Your Book

Your Business, Your Book PDF Author: Ginny Carter
Publisher: Practical Inspiration Publishing
ISBN: 1788601297
Category : Business & Economics
Languages : en
Pages : 187

Book Description
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.

Plan B

Plan B PDF Author: David Kord Murray
Publisher: Simon and Schuster
ISBN: 1439198357
Category : Business & Economics
Languages : en
Pages : 274

Book Description
Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan.

Eat Your Greens

Eat Your Greens PDF Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 200

Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Focus

Focus PDF Author: Vikas Mittal
Publisher: Springer Nature
ISBN: 3030707202
Category : Business & Economics
Languages : en
Pages : 188

Book Description
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all the stakeholders in a unified direction. By reading this book, you will find answers to the following: What is the state of strategy formulation and execution in companies like mine? Why is the strategy process so frustrating and difficult, and how can it be simplified? How can senior executives on my team meaningfully improve strategy planning and execution to grow sales and profit? How can my company hold the strategy planning process to account? If you are looking for guidance on leading your organization’s strategy and execution for sales and profit growth, this book will serve as a valuable resource for becoming more effective at strategy formulation.

How to Plan a Crusade

How to Plan a Crusade PDF Author: Christopher Tyerman
Publisher: Simon and Schuster
ISBN: 1681775867
Category : History
Languages : en
Pages : 257

Book Description
The story of the wars and conquests initiated by the First Crusade and its successors is itself so compelling that most accounts move quickly from describing the Pope's calls to arms to the battlefield. In this highly original and enjoyable new book, Christopher Tyerman focuses on something obvious but overlooked: the massive, all-encompassing, and hugely costly business of actually preparing a crusade. The efforts of many thousands of men and women, who left their lands and families in Western Europe, and marched off to a highly uncertain future in the Holy Land and elsewhere have never been sufficiently understood. Their actions raise a host of compelling questions about the nature of medieval society.How to Plan a Crusade is remarkably illuminating on the diplomacy, communications, propaganda, use of mass media, medical care, equipment, voyages, money, weapons, wills, ransoms, animals, and the power of prayer during this dynamic era. It brings to life an extraordinary period of history in a new and surprising way.

How Not to be Popular

How Not to be Popular PDF Author: Cecily Anne Paterson
Publisher: Wombat Books
ISBN: 1925563669
Category : Social Science
Languages : en
Pages : 192

Book Description
Maddie tries to be nice to everyone. Even weird, chicken-obsessed Tahlia. BUT she'd way prefer to hang out with the cool K-girls at school. The only problem is that they don't seem interested in her anymore. And at Year 6 camp Maddie has a decision to make: how far will she go to be popular? Will she be able to live with the guilt when she finally has everything she's been hoping for? Follow Maddie's hilarious antics with chickens, secrets and undies in the latest adventure at Kangaroo Valley Public School.
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