The Media Training Bible

Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256

Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

101 Ways to Open a Speech

Author: Brad Phillips
Publisher: Speakgood Press, Washington, DC
ISBN: 9780988322035
Category : Oral communication
Languages : en
Pages : 139

Book Description
This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.

When the Headline Is You

Author: Jeff Ansell
Publisher: John Wiley & Sons
ISBN: 0470543949
Category : Business & Economics
Languages : en
Pages : 256

Book Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

The PR Crisis Bible

Author: Robin Cohn
Publisher: Macmillan
ISBN: 9780312252304
Category : Business & Economics
Languages : en
Pages : 362

Book Description
Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.

TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview!

Author: Scott Wolfson
Publisher: Wolfson Productions, Incorporated
ISBN: 9781734432404
Category : Business & Economics
Languages : en
Pages : 330

Book Description
A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!

One-To-One Bible Reading

Author: David Helm
Publisher:
ISBN: 9781922206534
Category : Bible
Languages : en
Pages : 0

Book Description
Can you think of people in your life who you would like to see progress spiritually? Here's a way to help them understand more of God in a way that is simple and personal, and that doesn't rely on getting them to a church program or event.

The Social Media Bible

Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8

Book Description

The Cyclist's Training Bible

Author: Joe Friel
Publisher: VeloPress
ISBN: 1937716244
Category : Sports & Recreation
Languages : en
Pages : 298

Book Description
Coach Joe Friel is the most trusted name in endurance sports coaching, and his Cyclist's Training Bible is the most comprehensive and reliable training resource ever written for cyclists. This new edition of the bestselling book includes all of the latest advances in training and technology. Using this book, cyclists can create a comprehensive, self-coached training plan that is both scientifically proven and shaped around their personal goals. Friel empowers athletes with every detail they need to consider when planning a season, lining up a week of workouts, or preparing to race. This fourth edition includes extensive revisions on the specifics of how to train and what to eat. Friel explains how cyclists can: best gauge intensity with power meters and other new training technology to maximize form and fitness and reduce fatigue; more knowledgeably and accurately make changes to their annual training plan over the course of a season; dramatically build muscular endurance with strength training; improve body composition and recovery with smarter nutrition. With more case studies to draw from and multiple contingency plans for those times when training doesn't progress as planned, The Cyclist's Training Bible continues to be the definitive guide to optimal cycling performance.

Media Selling

Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617

Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

We the Media

Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336

Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.