CAD Monkeys, Dinosaur Babies, and T-Shaped People

Author: Warren Berger
Publisher: Penguin
ISBN: 1101478063
Category : Design
Languages : en
Pages : 439

Book Description
An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

CAD Monkeys, Dinosaur Babies, and T-shaped People

Author: Warren Berger
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 0

Book Description

CAD Monkeys, Dinosaur Babies, and T-Shaped People

Author: Warren Berger
Publisher: Penguin Group USA
ISBN: 9780143118022
Category : Design
Languages : en
Pages : 342

Book Description
In an illuminating journey, Berger--in collaboration with celebrated designer Bruce Mau--revolutionizes the understanding of design and unlocks the secrets of the trade. His practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

BIM and Integrated Design

Author: Randy Deutsch
Publisher: John Wiley & Sons
ISBN: 1118086449
Category : Architecture
Languages : en
Pages : 46

Book Description
"Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software." —Chicago Architect The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace. BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn: Effective learning strategies for fully understanding BIM software and its use Key points about integrated design to help you promote the process to owners and your team How BIM changes not only the technology, process, and delivery but also the leadership playing field How to become a more effective leader no matter where you find yourself in the organization or on the project team How the introduction of BIM into the workforce has significant education, recruitment, and training implications Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

Advertising Today

Author: Warren Berger
Publisher: Phaidon Press
ISBN: 9780714843872
Category : Architecture
Languages : en
Pages : 0

Book Description
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.

The Book of Beautiful Questions

Author: Warren Berger
Publisher: Bloomsbury Publishing USA
ISBN: 1632869586
Category : Self-Help
Languages : en
Pages : 287

Book Description
From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. The powerful questions in this book can help you: - Identify opportunities in your career or industry - Generate fresh ideas in business or in your own creative pursuits - Check your biases so you can make better judgments and decisions - Do a better job of communicating and connecting with the people around you Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.

Defying Reality

Author: David M. Ewalt
Publisher: Penguin
ISBN: 1101983736
Category : Technology & Engineering
Languages : en
Pages : 212

Book Description
A fascinating exploration of the history, development, and future of virtual reality, a technology with world-changing potential, written by award-winning journalist and author David Ewalt, stemming from his 2015 Forbes cover story about the Oculus Rift and its creator Palmer Luckey. You’ve heard about virtual reality, seen the new gadgets, and read about how VR will be the next big thing. But you probably haven’t yet realized the extent to which this technology will change the way we live. We used to be bound to a physical reality, but new immersive computer simulations allow us to escape our homes and bodies. Suddenly anyone can see what it’s like to stand on the peak of Mount Everest. A person who can’t walk can experience a marathon from the perspective of an Olympic champion. And why stop there? Become a dragon and fly through the universe. But it’s not only about spectacle. Virtual and augmented reality will impact nearly every aspect of our lives—commerce, medicine, politics—the applications are infinite. It may sound like science fiction, but this vision of the future drives billions of dollars in business and is a top priority for such companies as Facebook, Google, and Sony. Yet little is known about the history of these technologies. In Defying Reality, David M. Ewalt traces the story from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a nineteen-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Writing for a mainstream audience as well as for technology enthusiasts, Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how virtual reality will change our work, our play, and the way we relate to one another.

The Navy SEAL Art of War

Author: Rob Roy
Publisher: Crown Currency
ISBN: 0804137765
Category : Business & Economics
Languages : en
Pages : 225

Book Description
In a groundbreaking, narrative-driven book for businesses, managers (and those who aspire to the managerial ranks), and entrepreneurs, a veteran Navy SEAL Chief Petty Officer shows how the skills that enable SEAL teams to achieve the impossible in the battlefield can help business executives and career-minded individuals make better decisions and get the best out of their teams. Anyone can make good decisions when everything is in their favor. But in life, as in war, it’s in chaotic, challenging times that genuine leaders distinguish themselves. As a Navy SEAL Chief Petty Officer, Rob Roy learned this lesson over twenty-five years of combat, in which the difference between life and death was his team’s ability to decode complex environments, take decisive action, and seize opportunities when they presented themselves. In The Navy SEAL Art of War, Roy decodes the leadership lessons of the battlefield for today’s business leaders and individuals: how to make good decisions under pressure, how to utilize and leverage the strengths of others while minimizing the weaknesses of the individual or team, and how to act instead of react, anticipating events despite having minimal information and effectively communicating tasks and priorities. Illustrated with countless stories from the front lines, and featuring unprecedented exercises and drills from the SEALs’ training program, The Navy SEAL Art of War is destined to take its place aside It’s Your Ship as a bestselling business classic.

The Purples

Author: W. K. Berger
Publisher: W. K. Berger
ISBN: 0615231705
Category : Gangs
Languages : en
Pages : 331

Book Description
*AMAZON BREAKTHROUGH NOVEL SEMIFINALIST* Shunned by his community... locked up for trying to help an innocent girl... ambushed by rivals and left for dead in the Detroit River: Joe Bernstein has a few scores to settle, and a bold plan to seize control of the Motor City in its booming 1920s heyday. With his faithful "agent" Abie, his brilliant but fragile brother Max, and an out-of-control enforcer named Grabowski (not to mention a couple of carnivorous creatures known as "the babies"), Bernstein gives rise to the infamous Purple Gang-so named by local merchants because the gang's members were said to be "tainted, like spoiled meat." Bernstein's boys set their sights on taking over the Detroit River, the pipeline connecting dry America to wet Canada. But Joe also must contend with having "a sweetheart in the nut house" and rising tensions within his gang. Worst of all, the D.A.'s office has brought in an amputee war hero named Riley--who seems to be one step ahead of Joe's big plans. A fast-paced thriller that builds to the climactic Collingwood Massacre (a seminal event that changed Detroit forever), THE PURPLES blends richly-detailed historical fiction with nonstop action, all narrated in the wry voice of the smart, self-deluding, and unforgettable Joe Bernstein. "Corruption in 1920s Detroit is brought to life in vivid detail in this accomplished book." -Publishers Weekly

Unfolding the Napkin

Author: Dan Roam
Publisher: Penguin
ISBN: 1101163143
Category : Business & Economics
Languages : en
Pages : 462

Book Description
An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." The workbook teaches readers how to: •Improve their three "built-in" visual problem solving tools. •Apply the four-step visual thinking process (look-see-imagine-show) in any business situation. •Instantly improve their visual imaginations. •Learn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.