Author: Baden Eunson Publisher: John Wiley & Sons ISBN: 9781118554159 Category : Business communication Languages : en Pages : 0
Book Description
The third edition of the text is in full colour for the first time, with comprehensive and highly referenced coverage of communication theory continuing to be balanced with extensive practical skill activities. Both text and its associated digital resources are written in a user-friendlym, accessible style and ar enhanced by informative illustrations.
Author: Blass Baker Publisher: National Geographic Learning ISBN: 9781305955523 Category : Languages : en Pages : 184
Book Description
21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Author: Kevin B. Wright Publisher: John Wiley & Sons ISBN: 1118339835 Category : Language Arts & Disciplines Languages : en Pages : 539
Book Description
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Author: Christien Lee Publisher: National Geographic Learning ISBN: 9781305955547 Category : Communication Languages : en Pages : 92
Book Description
21st Century Reading was created through a partnership between TED, a nonprofit dedicated to spreading ideas through short, powerful talks and National Geographic Learning. 21st Century Reading provides the ideal forum for learners of English to make connections with topics ranging from science to business to global issues. Using TED Talks as the springboard to share ideas, this new four-level reading series shows learners how to understand and respond to ideas and content in English. Key Features: • Featuring extraordinary stories presented by inspiring thinkers and doers, TED Talks ignite curiosity and introduce learners to ideas which can change the world. • TED Talks use authentic language, delivered by experts in their field, providing learners with models of English that are real and relevant to their academic studies. • Critical and Creative Thinking skills - including analysis, evaluation, synthesis, reflection, inference, and problem-solving - are fully integrated into every unit, to help learners develop academic skills. • Scaffolded reading and vocabulary tasks guide learners to a better understanding of the key ideas, skills, and language.
Author: Christien Lee Publisher: 21st Century Communication ISBN: 9781337275835 Category : Foreign Language Study Languages : en Pages : 184
Book Description
21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Author: Jason S. Wrench Ph.D. Publisher: Bloomsbury Publishing USA ISBN: 0313396329 Category : Business & Economics Languages : en Pages : 790
Book Description
Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole. Workplace Communication for the 21st Century: Tools and Strategies That Impact the Bottom Line explains and simplifies what organizational communication scholars have learned, presenting this knowledge so that it can be easily applied to generate tangible benefits to employees and employers as they face everyday challenges in the real world. This two-volume work discusses internal organizational and external organizational communication separately, first explaining how communication functions within the confines of a modern organization, then addressing how organizations interact with various stakeholders, such as customers, clients, and regulatory agencies. The expert contributors provide a thorough and insightful view on organizational communication and supply a range of strategies that will be useful to practitioners and academics alike.
Author: Richard M. Perloff Publisher: ISBN: 9780415805681 Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Baden Eunson
Author: Blass Baker
Author: Kevin B. Wright
Author: Christien Lee
Author: William F. Eadie
Author: Christien Lee
Author: Jason S. Wrench Ph.D.
Author: Bill Swetmon
Author: 
Author: Richard M. Perloff