The Psychology of Survey Response

Author: Roger Tourangeau
Publisher: Cambridge University Press
ISBN: 9780521576291
Category : Psychology
Languages : en
Pages : 420

Book Description
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

Improving Survey Questions

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 9780803945838
Category : Reference
Languages : en
Pages : 204

Book Description
Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.

Conducting Online Surveys

Author: Valerie M. Sue
Publisher: SAGE
ISBN: 1412992257
Category : Computers
Languages : en
Pages : 265

Book Description
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

Doing Surveys Online

Author: Vera Toepoel
Publisher: SAGE
ISBN: 1473947677
Category : Social Science
Languages : en
Pages : 323

Book Description
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.

Survey Nonresponse

Author: Robert M. Groves
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 528

Book Description
This volume offers coverage of research in the field of survey nonresponse, the primary threat to the statistical integrity of surveys. This book was written in conjunction with the International Conference on Survey Nonresponse, October 1999.

Handbook of Survey Research

Author: Peter V. Marsden
Publisher: Emerald Group Publishing
ISBN: 1848552246
Category : Social Science
Languages : en
Pages : 905

Book Description
With chapters on: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods, this title includes topics such as measurement models, the role of cognitive psychology, and surveying networks.

The Psychology Research Handbook

Author: Frederick T. L. Leong
Publisher: SAGE
ISBN: 0761930221
Category : Psychology
Languages : en
Pages : 537

Book Description
This research guide includes practical instructions for graduate students and research assistants on the process of research planning and design, data collection and analysis and the writing of results. It also features chapters co-written by advanced research students providing real-world examples.

Measurement in Marketing

Author: Hans Baumgartner
Publisher: Emerald Group Publishing
ISBN: 1800436300
Category : Business & Economics
Languages : en
Pages : 241

Book Description
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.

The Palgrave Handbook of Survey Research

Author: David L. Vannette
Publisher: Springer
ISBN: 3319543954
Category : Political Science
Languages : en
Pages : 655

Book Description
This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.

Family History, Historical Consciousness and Citizenship

Author: Tanya Evans
Publisher: Bloomsbury Publishing
ISBN: 1350212105
Category : History
Languages : en
Pages : 233

Book Description
Family history is one of the most widely practiced forms of public history around the globe, especially in settler migrant nations like Australia and Canada. It empowers millions of researchers, linking the past to the present in powerful ways, transforming individuals' understandings of themselves and the world. This book examines the practice, meanings and impact of undertaking family history research for individuals and society more broadly. In this ground-breaking new book, Tanya Evans shows how family history fosters inter-generational and cross-cultural, religious and ethnic knowledge, how it shapes historical empathy and consciousness and combats social exclusion, producing active citizens. Evans draws on her extensive research on family history, including survey data, oral history interviews and focus groups undertaken with family historians in Australia, England and Canada collected since 2016. Family History, Historical Consciousness and Citizenship reveals that family historians collect and analyse varied historical sources, including oral testimony, archival documents, pictures and objects of material culture. This book reveals how people are thinking historically outside academia, what historical skills they are using to produce historical knowledge, what knowledge is being produced and what impact that can have on them, their communities and scholars. The result is a necessary revival of the current perceptions of family history.