Author: Michael JandaPublisher: Pearson Education
ISBN: 0321918681
Category : Art
Languages : en
Pages : 401
Book Description
Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.
The Psychology of Graphic Design Pricing
Author: Michael C JandaPublisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208
Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Author: Jim BurnsBuilding Design Portfolios
Author: Sara EisenmanPublisher: Rockport Publishers
ISBN: 1616735929
Category : Design
Languages : en
Pages : 192
Book Description
Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."
The Graphic Designer's Guide to Portfolio Design
Author: Debbie Rose MyersPublisher: John Wiley & Sons
ISBN: 1118174305
Category : Design
Languages : en
Pages : 273
Book Description
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Author: Junior
Author: Thomas KemenyPublisher: Simon and Schuster
ISBN: 1576879607
Category : Business & Economics
Languages : en
Pages : 180
Book Description
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Stubborn Archivist
Author: Yara Rodrigues FowlerPublisher: Harper Perennial
ISBN: 0358006082
Category : Drama
Languages : en
Pages : 399
Book Description
A young British -Brazilian woman from South London navigates growing up between two cultures and into a fuller understanding of her body, relying on signposts such as history, family conversation, and the eyes of the women who have shaped her: mother, grandmother, and aunt. During her trips to Brazil, sometimes alone, often with family, our narrator accesses a different side of herself that is as much of who she is as anything else. -- adapted from back cover
Creating a Successful Graphic Design Portfolio
Author: Irina LeePublisher: Bloomsbury Publishing
ISBN: 1474213871
Category : Design
Languages : en
Pages : 197
Book Description
As students prepare to graduate and look for a job, they need to know how to present their work to potential employers or customers. A well presented portfolio, whether physical or digital, can make the difference between getting the job or being shown the door.
Exploring the Elements of Design
Author: Poppy EvansPublisher: Cengage Learning
ISBN: 9781111645489
Category : Computers
Languages : en
Pages : 0
Book Description
Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
