Twitter Marketing

Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470609397
Category : Business & Economics
Languages : en
Pages : 512

Book Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Social Media Marketing

Author: Tracy L. Tuten
Publisher: SAGE
ISBN: 1529738016
Category : Business & Economics
Languages : en
Pages : 561

Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Mobile Marketing

Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118462408
Category : Business & Economics
Languages : en
Pages : 384

Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

LinkedIn Marketing

Author: Viveka von Rosen
Publisher: John Wiley & Sons
ISBN: 1118461347
Category : Computers
Languages : en
Pages : 384

Book Description
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Pinterest Marketing

Author: Jennifer Evans Cario
Publisher: John Wiley & Sons
ISBN: 1118417674
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Pay-Per-Click Search Engine Marketing

Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453

Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Follow Me! Creating a Personal Brand with Twitter

Author: Sarah-Jayne Gratton
Publisher: John Wiley & Sons
ISBN: 1118336348
Category : Business & Economics
Languages : en
Pages : 290

Book Description
Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make the most of Twitter as a tool for creating a personal brand.

The Girl Beyond the Gate

Author: Becca Day
Publisher: Embla Books
ISBN: 1471412059
Category : Fiction
Languages : en
Pages : 274

Book Description
'Tantalisingly toxic. A fantastic debut with an OMG ending!' Lauren North 'Taut and compelling - The Girl Beyond The Gate is an extremely impressive debut' William Shaw Welcome to Kensington Grove, the safest place to call home... Jodie Madison can't think of a better place for a fresh start than the exclusive, gated community of The Grove. But from the moment she passes through the wrought iron gates, she starts to suspect she's made a mistake. Despite her vow to keep apart from the other residents, Jodie can't help but feel drawn to her unnerving neighbour, Norah Williams, and terminally ill daughter, Lacey. Jodie knows she should stay away, but something draws her in. When a murder shocks The Grove, Jodie vows to do everything in her power to save Lacey from her mother. But as more secrets emerge from Norah's shadowy past, Jodie is faced with the unthinkable - Norah's not so different to herself, and neither woman is innocent. The past won't stay hidden forever. And The Grove will be an unforgiving witness. Praise for The Girl Beyond the Gate: 'The Girl Beyond The Gate is the type of book that demands your attention' SV Leonard 'A remarkable debut. Becca Day is definitely an author to watch!' Lesley Kara 'A sharp and tense debut that made me gasp out loud.' Jo Jakeman 'A very atmospheric book' NetGalley Reviewer 'It had enough twists and turns to keep me hooked' NetGalley Reviewer 'A brilliantly addictive book' NetGalley Reviewer 'A thrilling book which had me gripped all the way through' NetGalley Reviewer

Behind the Bench

Author: Craig Custance
Publisher: Triumph Books
ISBN: 1633198634
Category : Travel
Languages : en
Pages : 263

Book Description
They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, ESPN's Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries—names like Mike Babcock, Joel Quenneville, Dan Bylsma, Todd McLellan, Ken Hitchcock, and Claude Julien—all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans. Dissect some of hockey's greatest moments with the men who set the pieces in motion. Go straight to the source on what it's like to manage a dressing room full of the league's top stars or execute line changes with everything at stake. Signature games, including Stanley Cup finals, Olympic gold medal clashes, and World Championship contests—both wins and losses—are reflected upon and broken down in detail, making this essential reading for current and aspiring coaches, players, and hockey fans alike.

Twitter Marketing

Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470562269
Category : Business & Economics
Languages : en
Pages : 512