Attention! This Book Will Make You Money

Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306

Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Effortless Attention

Author: Brian Bruya
Publisher: MIT Press
ISBN: 0262013843
Category : Medical
Languages : en
Pages : 459

Book Description
The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.

ATTENTION

Author: Joshua Cohen
Publisher: Random House
ISBN: 0399590226
Category : Literary Collections
Languages : en
Pages : 576

Book Description
“Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times

The Psychology of Attention

Author: Harold Pashler
Publisher: MIT Press
ISBN: 9780262661560
Category : Psychology
Languages : en
Pages : 516

Book Description
In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.

Attention

Author: Wayne Wu
Publisher: Routledge
ISBN: 1317693973
Category : Philosophy
Languages : en
Pages : 326

Book Description
Attention is a fundamental feature of the mind yet has languished in the backwaters of philosophy. Recent years, however, have witnessed a resurgence of philosophical interest in attention, driven by recognition that it is closely connected to consciousness, perception, agency, thought, justification and introspection. As is becoming clear, attention has a rich philosophical significance. This is the first book to provide a systematic overview and assessment of different empirical and philosophical aspects of attention. Wayne Wu discusses the following central topics and problems: major experiments and theories of attention in psychology since the 1950s the neuroscience of attention, including basic mechanisms and models attention’s intimate relation to agency the phenomenology of attention attention as a gatekeeper for consciousness attention as the basis for perception-based thought about objects the role of attention in the justification of belief attention in introspection of consciousness. A key feature of the book is its skilful analysis of the empirical work on attention, and how this relates to philosophy. Additional features include chapter summaries, annotated further reading and a glossary, making this an ideal starting point for anyone studying attention for the first time, as well as being suitable for more advanced students and researchers in psychology, cognitive science, and philosophy.

Paid Attention

Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 0749473614
Category : Business & Economics
Languages : en
Pages : 216

Book Description
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Rapt

Author: Winifred Gallagher
Publisher: Penguin
ISBN: 9781594202100
Category : Psychology
Languages : en
Pages : 264

Book Description
The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.

Attention: A Personal History of Finding Focus (or Trying To)

Author: Casey Schwartz
Publisher: Vintage
ISBN: 1524747114
Category : Biography & Autobiography
Languages : en
Pages : 257

Book Description
"A rich inquiry into what it means to pay (and maintain) attention in a world increasingly permeated with distraction and interference.” —Publisher’s Weekly Combining expert storytelling with genuine self-scrutiny, Casey Schwartz details the decade she spend taking Adderall to help her pay attention (or so she thought) and then considers the role of attention in defining our lives as it has been understood by thinkers such as William James, David Foster Wallace, and Simone Weil. From our craving for distraction to our craving for a cure, from Silicon Valley consultants and psychedelic researchers to the findings of trauma expert Dr. Gabor Maté, Schwartz takes us on an eye-opening tour of the modern landscape of attention. Blending memoir, biography, and original reporting, Schwarz examines her attempts to preserve her authentic life and decide what is most important in it. Attention: A Love Story will resonate with readers who want to determine their own minds, away from the siren call of their screens.

The Attention Merchants

Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

The Psychology of Attention

Author: Elizabeth Styles
Publisher: Psychology Press
ISBN: 1135424004
Category : Psychology
Languages : en
Pages : 546

Book Description
Research on attention has evolved dramatically in recent years. There are now many new ways of studying how we are able to select some aspects for processing, whilst ignoring others, and how we are able to combine tasks, learn skills and make intentional actions. Attention is increasingly seen as a complex process intimately linked with perception, memory and action. New questions are continually being addressed, for example in the area of cross modal attention, and the biological bases of attention. After an initial consideration of what attention might be, this book charts the development in the ideas and theories which surround the field. An entirely new chapter addresses the nature of auditory attention and the question of how visual and auditory attention are combined across modalities. The problems of task combination, skill acquisition and automaticity are also considered, as well as the selection and control of action, and conscious and unconscious processing. The Psychology of Attention, Second Edition provides a comprehensive and accessible introduction to this fascinating and rapidly developing field