Storytelling for User Experience

Author: Whitney Quesenbery
Publisher: Rosenfeld Media
ISBN: 1933820039
Category : Computers
Languages : en
Pages : 569

Book Description
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Agile UX Storytelling

Author: Rebecca Baker
Publisher: Apress
ISBN: 1484229975
Category : Business & Economics
Languages : en
Pages : 150

Book Description
Learn how to use stories throughout the agile software development lifecycle. Through lessons and examples, Agile UX Storytelling demonstrates to product owners, customers, scrum masters, software developers, and designers how to craft stories to facilitate communication, identify problems and patterns, refine collaborative understanding, accelerate delivery, and communicate the business value of deliverables. Rebecca Baker applies the techniques of storytelling to all facets of the software development lifecycle—planning, requirements gathering, internal and external communication, design, and testing—and shows how to use stories to improve the delivery process. What You'll Learn Craft stories to facilitate communication within the project team and with stakeholders Leverage stories to identify problems and patterns, accelerate delivery, and communicate business value Apply storytelling techniques to all stages of the SDLC Marshal user stories to focus requirements gathering and ensure a consistent message Who This Book Is For All SDLC and UX roles: product owners, customers, scrum masters, software developers, and UX designers

Global UX

Author: Whitney Quesenbery
Publisher: Elsevier
ISBN: 012378591X
Category : Computers
Languages : en
Pages : 262

Book Description
Chapter 1: The Start of the Journey Chapter 2: It's a New World Chapter 3: Culture and UX Chapter 4: Building Cultural Awareness Chapter 5: Global Companies and Global Strategies Chapter 6: Effective Global Teams Chapter 7 -- Research in the Field Chapter 8 -- Bringing it Home Chapter 9 -- Design for a Global Audience Chapter 10 -- Delivering ValueThe start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.

Storytelling in Design

Author: Anna Dahlström
Publisher: "O'Reilly Media, Inc."
ISBN: 1491959371
Category : Computers
Languages : en
Pages : 385

Book Description
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Design is Storytelling

Author: Ellen Lupton
Publisher: Thames & Hudson
ISBN: 9781942303190
Category : Design
Languages : en
Pages : 159

Book Description
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

The User's Journey

Author: Donna Lichaw
Publisher: Rosenfeld Media
ISBN: 1933820365
Category : Design
Languages : en
Pages : 161

Book Description
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Vr Ux

Author: Casey Fictum
Publisher:
ISBN: 9781533273024
Category : Human-computer interaction
Languages : en
Pages : 102

Book Description
Recently updated for 2017! If you're looking to get into VR design, UX or storytelling, this is your first stop. It's a lean 100+page approach to the roots of a VR experience based on the current technology stack. You'll learn the basics, some advanced tips, and the problems that are still pending in the VR UX community. Top 50 book in Product Design in 2016 Featured on the list of VR UX resources provided by uxofvr.com

UX Strategy

Author: Jaime Levy
Publisher: "O'Reilly Media, Inc."
ISBN: 149205240X
Category : Business & Economics
Languages : en
Pages : 302

Book Description
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

User Story Mapping

Author: Jeff Patton
Publisher: "O'Reilly Media, Inc."
ISBN: 1491904887
Category : Business & Economics
Languages : en
Pages : 324

Book Description
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software

The Practitioner's Guide to User Experience Design

Author: General Assembly
Publisher: Grand Central Publishing
ISBN: 1455548596
Category : Business & Economics
Languages : en
Pages : 206

Book Description
The Practitioner's Guide to User Experience Design breaks down the essence of what it takes to meet a customer's needs -- and shows you how to apply these principles while working in tech. Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.